Spearheading marketing strategy and execution for emerging startups, non-profits and small businesses, utilizing channels including SEO, email, social media, paid search, content marketing, web design and graphic design.

I joined Practice, a startup designed to combine yoga and co-working, and began to help them develop their brand and voice. I took on content writing, website design, social media creation and more. Unfortunately, as a new in-person business, Practice ended up closing down due to the pandemic.

I was brought on to help Excite Credit Union during their rebrand. The marketing department there was under a lot of stress due to the simultaneous launch of a new brand, a partnership with the SJ Giants so I worked on many different components as needed, researching new processes and getting them running.* Our department rebranded the company, and I focused on the online aspects by creating new landing pages using Unbounce and linking them to email marketing campaigns on Hubspot.* Setting up advertising / running campaigns on Google Ads, Facebook, and Pinterest.* Managing email campaigns* Aligning the marketing and sales departments on Hubspot, and training the Head of Sales in Hubspot.* Managing social media strategy and posting to all accounts* Creating the new blog and writing financial articles* Mentored intern, and managed her in writing, graphic design and social media tasks to help her explore this career path and gain technical skills.

Managed marketing communication for ERP company in two-person department. Responsibilities included:-Managed content calendar, writing and editing content for Manufacturing Insights.-Directed writing contractors to supplement internal writing.-Managed outbound communication to clients and prospects.-Designed and executed B2B campaigns to drive leads, and marketing automation to drive leads down the funnel.-Created case studies: interviewing customers, writing the piece, and formatting in InDesign.-Wrote website copy, created landing pages.

Contracted to Help Samaritan House prepare for its biggest fundraising event of the year, and improved their overall digital communication.Interviewed two clients to tell their story for fundraiser. Created all collateral used at event including 30 printed posters, brochures, webpages, emails, video slideshows and more. Captured moments from volunteers, donors and staff to create a brand voice for social media and blog.Implemented major technical improvements to website functionality and analytics.Created and implemented strategic marketing plan to improve SEO, branding, website, social media, content calendar and email communications.

- Directed program from to bring financial literacy into 600 student's lives. Established relationships in the community by fostering excellent reputation and relevancy for students.- Directed all aspects including promoting program via email and direct mail, recruiting and training volunteers, project management to collaboratively integrate volunteer's input, promotion. - Championed the cause in state government resulting in pending legislation. - Orchestrated event planning to coordinate and promote workshops on financial literacy in the community.

- Managed hundreds of marketing clients simultaneously all at various stages in their marketing cycles in digital marketing goals, completing projects with competing deadlines on time or ahead of schedule. - Optimized SEO keywords, paid search, and video to create excellent digital marketing results. - Served as touchpoint to gather information from clients to maintain 100% local SEO presence.- Defined and tracked data for local SEO campaigns and researched and managed incorrect data by contacting directories.- Developed expertise in SEO and contributed to thought leadership for the company via article writing and video.

• Used principles of SEO to increase web traffic for clients via expansion of local search, blog creation & outreach, social media, promotions/contests, & manual linking. • Researched & implemented video chatting technique to help client better communicate with their customer to drive sales.• Designed optimized landing pages based on research of target audiences.

- Primary manager responsible for posting content for and monitoring all social media channels for the college in a timely manner, and producing content to attract prospective students.Increased Facebook presence using effective social media strategy: increased total likes by 47%, monthly active users by 103%, and weekly active users by 196% over the academic year.- Utilized social listening on Facebook page of 5,000 users to create informational hub and serve as liaison across multiple departments.- Designed and wrote entries for the prospective student blog to share the student experience and drive enrollment (http://thesbccexperience.blogspot.com/).- Produced 70 videos content for YouTube including filming, directing, editing, and optimizing.While managing social media of Santa Barbara City College, we won 3rd place in Social Media CCPRO.

Set up Facebook page, canvassing, phoning voters

- Wrote as voice of the elected official through correspondence to constituents, assisted with legislative analysis and policy research, planned large scale televised events..