Creative Leadership & Collaboration: Directed and managed a creative team to produce marketing assets, including digital graphics, videos, print advertisements, and promotional materials for websites, social media, email, and text campaigns. Partnered with the Creative Director to oversee project execution, ensuring alignment with campaign objectives and brand standards.Photography & Videography: Led on-site photography and videography efforts, capturing high-quality visuals to enhance marketing materials.Strategic Design & Research: Conducted competitive research to guide the team in developing unique, impactful designs that resonated with target audiences. Presented design concepts and campaign strategies in team meetings, fostering collaboration and clarity across departments.Team Empowerment & Direction: Empowered the team to take ownership of the creative process while providing strategic direction and constructive feedback.

Creative Design & Execution: Design and deliver creative solutions across print, digital, video, and environmental media. Create materials that drive results by blending innovative design with functionality and purpose.Client Collaboration & Strategy: Work closely with clients to define actionable goals and develop tailored plans that align with their vision and aspirations.Trend Analysis & Modernization: Research and integrate the latest trends, techniques, and tools to ensure content remains modern, relevant, and effective.

Leadership & Team Development: Lead and mentor teams, including staff and volunteers, fostering a motivated and productive environment.Project Management: Develop and manage organization-wide project plans, including milestones, budgets, resources, and deliverables. Ensure timely, on-budget project delivery by collaborating with vendors and managing internal and external communications.Strategic Communications: Contribute to the planning and execution of marketing and communication initiatives, aligning efforts with organizational goals.Internal Systems Management: Directed the successful migration of an internal communications system, overseeing budgeting, project management, and leadership training.Cross-Department Collaboration: Partner with leaders across nine departments to address communication needs for a community of 2,500 weekly participants.Design & Creative Direction: Create and produce custom graphics, illustrations, infographics, photo treatments, and templates for print and digital media. Develop marketing materials, including banners, flyers, logos, campaigns, signage, and presentations.Photography & Videography: Oversee visual storytelling projects that engage audiences and strengthen community partnerships.Brand Stewardship: Played a key role in defining and maintaining the organization’s brand identity.