Kate Irving Email & Phone Number

Pro-democracy in Burma campaign (pro bono consultancy)The Muse Corporation - Amora London:- Reviewed, enhanced and redefined brand strategy- Created optimal brand ready for launch April 2007- New ideas generation and consumer messaging- Media relations surrounding the launch- Wrote product descriptions and category descriptors Makepropertywork.com:- Creation of a new brand in the property investment market- Mentored business owner on optimal brand positioning and construct- Oversaw translation of brand strategy into an on-line brandInside Track Group, Kingston upon Thames: - Working with brand consultant, undertook far-reaching audit of the brand - Defined new evolved brand and communications strategy

Working closely with management team to set up European arm of US brand consultancy • Business development • Client servicing Kraft Foods, Lux, Braun, MTV, Gatorade • Established strategic alliances • Recruitment and management of teamI left due to relocation overseas.

• Lead fast-paced analysis of the competitive set • Defined strategy for communicating the core tenets of the brand• Created and managed steering group to oversee change

• Business development, conversion of opportunities into live clients (involved research, writing of presentations/proposals, relationship-building, leading/fronting pitches, overseeing strategic phase) in the UK, Europe and USA. Clients included: Autoglass, Vodafone, Pilsbury, Mothercare, Barclays Bank, Liberty International, Woolworth’s, Campbell’s, Erin Foods, Unilever, Diageo, Leumi • Management of Tango, Identica’s youth branding arm. Clients included: Nike, Teach Yourself, Myla, Pout, En-Vie • Set up Israeli business (involving research, team-building, networking, leading/fronting pitches, client servicing) • Scoped Eastern European business • Management of third party relationships e.g.: Leo Burnett, AAR

• Establishment of formal processes and systems • Re-branding programme • Client servicing on a broad range of high profile film title sequences• Oversaw sale to The Attik

• Enhancement of formal processes and systems • Team management • Client servicing on broad range of corporate branding projects including British Gas, Henderson, Multicoice/Nethold • Pivotal in developing corporate branding proposition

• Enhancement of formal processes and systems • Team management • Client servicing on broad range of corporate branding projects including Royal Mail, Statoil, TSB Bank • Exceeded and maintained highest performance in fee generation

• Employed as industry’s first dedicated Account Manager • Creation of formal processes and systems • Recruitment and management of Client service department • Client servicing on broad range of corporate branding projects including ICI, Midland Montagu, Crown Paints, BT

• Employed as general assistant • Client servicing of private label branding projects for Asda Wines & Spirits and Tesco