Kate Thomas Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

- Managing a 40+ team in the UK and the US responsible for the Commercial and Marketing Strategy and P&L of all business categories- Leading on the delivery of and reporting to the Exec Board on a business wide operations, tech and data project that will deliver a new platform to drive MVF’s growth, facilitating new revenue streams and customer focused user journeys. Leading on multiple initiatives including new front and back end tech, new data architecture, reporting and analysis… Show more - Managing a 40+ team in the UK and the US responsible for the Commercial and Marketing Strategy and P&L of all business categories- Leading on the delivery of and reporting to the Exec Board on a business wide operations, tech and data project that will deliver a new platform to drive MVF’s growth, facilitating new revenue streams and customer focused user journeys. Leading on multiple initiatives including new front and back end tech, new data architecture, reporting and analysis, organisational change, new ways of working and new winning tactics.- Expanding the US based Marketing Operations team in Austin- Designing and implementing new ways for the business to work together to drive forward trading initiatives- Worked in step with the COO to drive the business successfully through a challenging period that required change management. - Directs the Data team, prioritising work ensuring that the team, are focused on the projects that move the business forward commercially, while balancing this with the ‘run’ projects and improvements to data infrastructure- Working with the COO responsible for ongoing improvement and optimisation of the operating framework in response to stakeholder and the leadership team’s feedback. Show less

London, United Kingdom

- Leading and developing a large UK based team responsible for the Commercial and Marketing Strategy of all business categories- Works cross-functionally with Sales, Tech + Product, Data, Paid Marketing, Brands, CRM, - Telemarketing and to drive business growth ensuring teams are aligned behind business strategy.- Worked with the Chief Commercial Officer to set the strategy and motivate the team to deliver and exceed against four major trading initiatives.- Motivated the team to… Show more - Leading and developing a large UK based team responsible for the Commercial and Marketing Strategy of all business categories- Works cross-functionally with Sales, Tech + Product, Data, Paid Marketing, Brands, CRM, - Telemarketing and to drive business growth ensuring teams are aligned behind business strategy.- Worked with the Chief Commercial Officer to set the strategy and motivate the team to deliver and exceed against four major trading initiatives.- Motivated the team to recover post-Covid dip, recovering the business to above pre-Covid levels- Won a Drum B2B Award for ‘Best Employee Communications Campaign’- Worked with the Chief Operations Officer to develop MVF’s Operating Framework and deliver business wide KPIsSuccesses in team management include:- Addressing and resolved the significant churn issue that exist in the team previously, reducing it to less than 5% regretted churn- Developed and delivered new output KPIs for the team allowing for interrogation of individual performance- Revitalising thee use of data across the team to drive efficiency- Rebuilding and developing the team’s Academy training setting the team up for success more quickly- Pioneered real-time disposition (client ROI) data processes for the business that grew our coverage to over 70% of our revenue- Led on a project to drive more new categories in the business than ever before and successfully delivering our best cohort to date. Show less

London, United Kingdom

ed on the commercial strategy for one of MVF’s four key business units.Managed two teams responsible for the commercial and marketing strategy and operationsProduct managed key Tech initiatives that drove operational efficiency within the business unit focused primarily on automation, delivered on time and on spec.Product managed the building of the new data architecture to support our reporting and analysis in Looker. Drove improvements to client reporting processes that drove… Show more ed on the commercial strategy for one of MVF’s four key business units.Managed two teams responsible for the commercial and marketing strategy and operationsProduct managed key Tech initiatives that drove operational efficiency within the business unit focused primarily on automation, delivered on time and on spec.Product managed the building of the new data architecture to support our reporting and analysis in Looker. Drove improvements to client reporting processes that drove our live disposition coverage from 30 to 85% Show less

- Studied and received a qualification in management and leadership from ILM - Led the marketing and commercial strategy for the Market Research business structure, working with all teams managing its profitability.- Developed in-depth knowledge and understanding of paid marketing teams (Google, Facebook, Twitter, Taboola, Outbrain, Instagram), CRM and CRO, working with them to set the strategy for growth and profitability. - Worked closely with Tech to develop the company’s first… Show more - Studied and received a qualification in management and leadership from ILM - Led the marketing and commercial strategy for the Market Research business structure, working with all teams managing its profitability.- Developed in-depth knowledge and understanding of paid marketing teams (Google, Facebook, Twitter, Taboola, Outbrain, Instagram), CRM and CRO, working with them to set the strategy for growth and profitability. - Worked closely with Tech to develop the company’s first data solution to provide insights into the product we were providing for our clients and using this to drive client ROI and MVF’s profitability. - Analysing and improving processes across the business unit to drive operational efficiency- Built a VBA macro to incorporate an API that cut reporting time down by 90% for the operations team. - Designed a MS Access database that powered the tracking and analysis of our CRM department, saving time, improving accuracy and increasing the usability and speed of the report.- Delivered reporting dashboards that highlighted and displayed key PPC metrics for the Paid - Marketing team to perform analysis across their accounts.- Had exposure to Hive, Java Script, Google Script and Python Show less

London

Managed the revenue and profit of 70 markets, managed monthly spend of a half a million pounds across several marketing channelsResponsibilities include forecasting, paid marketing bidding strategies and planning, scenario analysis and internal communications with all teams. Built systems for forecasting and analysis of the entire Market Research business unit through self teaching of VBA, SQL and MS AccessFamiliar with multiple bidding and reporting platforms including: Adwords… Show more Managed the revenue and profit of 70 markets, managed monthly spend of a half a million pounds across several marketing channelsResponsibilities include forecasting, paid marketing bidding strategies and planning, scenario analysis and internal communications with all teams. Built systems for forecasting and analysis of the entire Market Research business unit through self teaching of VBA, SQL and MS AccessFamiliar with multiple bidding and reporting platforms including: Adwords, Google Analytics, Nanigans, Smartly, FB ad manager, Twitter, Yahoo, Bing and Taboola as well as other internal systems.Managed the relationship between Tech and Commercial during the ongoing building of our internal data management platforms. Responsibilities included assessing and communicating the business needs, writing specifications, acceptance criteria and user stories, user acceptance testing and team training. Show less

Sydney, Australia

Prt time work during a 14 month self funded working trip to Asia, Australia, North and South America

London, United Kingdom

- Exceeded Sales targets for all four event campaigns worked, doubling the target on one.- Supported the management smooth delivery of high quality events- Worked in the energy sector assisting in the organisation of Nuclear and Smart events. - - Simultaneously working and analysing two campaigns, in a pan-European and International market, managing my time between projects effectively. - Developed research skills, knowledge and commercial awareness of the four energy sectors… Show more - Exceeded Sales targets for all four event campaigns worked, doubling the target on one.- Supported the management smooth delivery of high quality events- Worked in the energy sector assisting in the organisation of Nuclear and Smart events. - - Simultaneously working and analysing two campaigns, in a pan-European and International market, managing my time between projects effectively. - Developed research skills, knowledge and commercial awareness of the four energy sectors allowing for in depth discussions with target sales list. - Worked cross-functionally with the Marketing, Production and Sponsorship teams, winning the company star performer award for cross-departmental teamwork and communication skills.- Used social media sites such as Twitter and LinkedIn to promote events, contact clients and create publicity through industry discussion.- Made proficient use of the market research tool Eloqua, to analyse email ‘blasts’ and website visits to support sales efforts Show less

Politics, Economics, International Relations And Philosophy, 2:1

Ba Hons, Politics And Eastern European Studies With A Year Abroad, 2:1

Activities and Societies: I was hall representative for my first year at university. I developed a comprehensive range of skills.

Year Abroad, International Relations

Activities and Societies: While I was there I contribute to special events nights run for students. Using Imovie a friend and I developed.

A Levels, Maths, Further Maths, Politics, Sociology, Physics, Aabbb

Activities and Societies: I was student ambassador for the Politics Department . I was responsible for meeting parents and prospective.

Gcses, Maths, Science (Double), English (Double), French, Business Studies, Sociology, Re, It, Textiles, 8 A-A* 2 B

Activities and Societies: I was form representative for four years. Year representative for one year. I was leader of the school maths.