Kate J. Mickelson Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Concepting and leading photoshoots with budgets each exceeding $200K, managing diverse talent ages to produce multi-purpose assetsDemonstrating a deep understanding of target audiences by producing social campaigns that surpassed Munchkin’s ROAS benchmarks by 37%Initiates solutions to create bespoke key art for product launch campaignsDelivering Munchkin’s highest CTR and open-rate for its email campaignsCrafted a stunning responsive web design for “HYP03,” a new product line

Los Angeles, California, United States

Leading creative direction, building B2B playbooks, and art directing videos for Beauty, Homecare, Food & Bev, and Financial Snapchat verticals.Curated a best-in-class visual experience for the 2022 Beauty Summit, a high-end, live event in NYC, to showcase the Snapchat brand to 200+ top beauty industry executives including L’Oreal, Estée Lauder, and Dior.Designed physical assets including a modular vending machine wrap and associated gift box for Snapchat Beauty holiday experiential activation.Concepted an interactive user journey and designed a mobile web AR portal to drive attendance for Qualcomm’s 2022 Snapdragon Summit.

Greater Los Angeles Area

Providing superior art direction and graphic design consultation for a variety of clients including Wunderman Thompson | WPP with a focus on Snapchat and Qualcomm, MGA Entertainment, FabFitFun, Subnation, AXS TV, and Zevia.

Los Angeles, California, United States

Spearheaded a comprehensive brand book to maintain cohesive tone and visual identity across all production while showcasing exemplar design.

Los Angeles, California, United States

Created dynamic, conceptual packaging for a $B toy company including the L.O.L. Surprise! ”Movie Magic” collection, the #3 top selling toy in the U.S. for the 2021 holiday buying season and won the U.K. 2021 Toy Industry Awards.Transformed external packaging into an integral role of the child play experience through innovative secret reveals and reconfiguration to elongate playtime and reduce product waste.Directed a team of illustrators to develop complex background environments for packaging through clear artistic direction, detailed prototypes, and referential imagery.Produced a series of original patterns using illustration, icons, and 3D-effects.Stayed current on the toy and design industries to generate competitive work.

Los Angeles, California, United States

Established strong, identifiable social media content for a diverse collection of AXS TV network shows that could stand alone and function as a family unit.Created a modern, versatile logo for Anthem Sports and Media Entertainment.

Los Angeles, California, United States

Provided product design consultation for a business partnership with Disney, and initiated an asset management system for the creative and marketing teams while on placement at Zevia, a rapidly-growing beverage company specialized in naturally sweetened soda, tea, energy drinks, and cocktail mixers.

Greater Minneapolis-St. Paul Area

Inspired by static street art, produced a collection of patterns for wearable goods (graphic tees and sweatshirts, hats, bandanas, and shoes) that were set into motion when worn.

Greater Minneapolis-St. Paul Area

Developed a modular system of bold typography, imagery, illustrations, and textures to enhance momentum for the Minnesota Twins 2018 season campaign— “This Is How We Baseball.”Designed a collection of work for the MN Twins campaign launch and 2018 season, including two commercial spots, full-page Star Tribune ad, season ticket box, digital and OOH billboards, social media teasers, and campaign logo.Supervised a junior designer to uphold design standards and client satisfaction.Led Truvia’s social media through all stages of content creation, including ideation, client presentation and approval, photoshoot art direction, and post-production.Catalyst for new ideas and solutions for multiple Subaru initiatives such as “Timber,” an interactive Facebook canvas ad leading to a perfect match with a 2919 Crosstrek.Transformed dense research findings and statistical data into a digestible and sophisticated editorial book for Meet Minneapolis’ 15 year tourism expansion strategy— “Destination Transformation 2030.” Selected to design a custom typeface for the 2017 cover of PR Week Magazine.Spearheaded comprehensive style guides for external vendor use to maintain a cohesive brand tone and visual identity across all production for The Minnesota Twins, Subaru, Truvia, and Meet Minneapolis.

Greater Minneapolis-St. Paul Area

Selected to design the Minnesota Public Relations 38th Classics award show, including the logo, brochure, digital presentation and overall event aesthetic.Utilizing transformative paper techniques, created an opportunity for Red Baron Pizza to memorably connect with influencers by distributing pizza shaped pamphlets which tightly secured engagement opportunity information, coupons and business cards.Managed concurrent quick-turn design requests while consistently generating polished deliverables to cultivate strong cross-functional team relationships.

Greater Minneapolis-St. Paul Area

Collaborated with social strategists to develop visual assets for the announcement of U.S. Bank's launch on social media with a contest and sweepstakes.Learned new technical and software skills as needed to achieve goals effectively and efficiently.Worked diligently and independently with limited supervision or guidance.

Chicago, Il

Conceptualized and built the visual identity for the launch of “B. Brands,” a custom uniform fashion line targeted towards the high-end hospitality industry.Launched a website and strategic print campaign, including a poster-fold brochure that effortlessly communicated detailed product and company information to garner attention of prospective clients.Designed a dynamic geometric logo influenced by structural forms found in the apparel.Conducted marketing research at various fashion pop-up events in Chicago for upcoming business ventures.Collaborated with the public relations and marketing departments to plan special events, promote business growth, and emphasize competitive advantages.

New Brighton, Mn

Supervised and delegated tasks to program staff in a professional manner.Organized and directed educational and recreational activities for elementary school students.Worked individually with special needs children to improve interpersonal communication skills.

Moorhead, Mn

Formed trusting relationships with troubled teens through personalized tutoring sessions, team building exercises and recreational activities.Provided guidance and support to teens for successful re-entry into high school.Responded flexibly and positively to neutralize emotionally charged situations.

Design And Applied Arts

Professional Development Courses including User Experience (UX) Design, Advanced Typography, After Effects, Project Management.

Bachelor Of Arts (B.A.), Graphic Design & Marketing, 3.5

Activities and Societies: Habitat for Humanity, OutreachBachelor of Arts in Business Marketing Bachelor of Arts in Graphic Design

Education record

Learned relevant strategies about urban businesses from industry experts. Created a diverse collection of original designs to be imprinted.

Education record

Attended an Australian university to gain a broad understanding in visual arts, entrepreneurship, and business law. Communicated directly.

3.8