Kate Andrews Email and Phone Number
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My background photo was taken at an open space/park .5 mile from my house where I trail run, mountain bike and hike. Like the trail, my career has been a journey. Each role has helped me build on my previous experience and has opened up new opportunities to learn, take on new challenges and meet new people. The WHY: I studied marketing and have been on a retail/cpg career journey because I am fascinated by the psychology behind purchase decisions and love the fast-paced, dynamic environment. The WHAT: my journey includes 9+ years of team leadership experience, 16+ years of customer facing experience, strategic plan development and strong execution/results. I have worked for a retailer (Target) and have held various positions in analytics, category management, shopper marketing & category development. The HOW: I lead with empathy and find fulfillment in helping my team members be the best versions of themselves. I use insights to guide my decisions and data to understand the results and how to continuously improve. I have always lived by the words: work hard, play hard.I love meeting new people and would like to hear about your journey. Let’s connect!
Yipitdata
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Senior Account ExecutiveYipitdata Apr 2024 - PresentNew York, Ny, Us
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West Region Sr. Sales Manager3M Dec 2022 - Apr 2024St Paul, Mn, Us*Leads team of 8 sales managers supporting retailers amongst the grocery, craft, farm/fleet channels. -
Shopper Marketing Leader3M Mar 2020 - Dec 2022St Paul, Mn, Us• Servant leader who provides vision and coaching to a team of 6 shopper marketers across Club, Pharmacy, Value & Grocery channels in US & Canada.• Prioritizes resources to go after incremental sales opportunities, including first ever 3M-Instacart campaign which delivered $8 ROAS; $9.1MM in POS. Exceeded 2021 sales quota: 9.7% vs 4.6% quota• Works closely with the team to deliver on budget plan by quarter and across 4 divisions.• Team recognized as best-in-class for strategic planning and managing their budget effectively.• Helped rollout restructure of shopper marketing organization by providing change management support, identifying and implementing training, communicating priorities and listening.
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Category Development Manager3M Jun 2018 - Mar 2020St Paul, Mn, Us• Responsible for the sales development of $150MM+ business across several channels: grocery, value, craft, office superstore, retail hardware & pharmacy. • Developed and implemented growth strategies and prioritized tactics; delivered strong net sales growth of +9.7% vs. previous year.• Launched updated national/standard display portfolio to align to portfolio strategies; sales growth +10%, annual GM benefit of +$500K, delivered on no ending inventory of existing program.• Capitalized on new business development to penetrate B2B markets with Staples and Office Depot. Revamped catalog, enhanced online experience and launched new items. Two-year stacked (2021 vs. 2019) sales: +15.1%.• Identified opportunities for portfolio consolidation and closed out unproductive inventory. Reduced dead & excess inventory from 8% in Q2 to 3% by YE (exceeded inventory targets).
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Shopper Marketer - Lowe'S3M Jul 2016 - May 2018St Paul, Mn, Us• In alignment with brand plans, utilized insights from syndicated data sources and qualitative research, to develop highly relevant marketing plans and programs targeted at Lowe's shoppers.• Identified opportunity to increase conversion of Command™ brand by using our picture hanging segment as the hero. Launched brand page, new programmatic digital campaign to support picture hanging season, incremental display placement and assortment optimization. Exceeded sales plan: +24.7% vs. 6.1% plan.• Collaborated with Lowe's and 3M marketing to develop co-branded digital marketing campaigns that delivered strong online sales growth: +38% in 2017 vs 2016.• In alignment with Lowe's corporate strategy, developed several paint prep solution-focused instore displays; sell-in volume +125% in 2017 vs 2016, improved gross margin by 230bps.
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Retail Analytics Manager3M Nov 2014 - Jun 2016St Paul, Mn, UsProvided training to 40+ analysts, manage 3rd party relationships & contracts, provide assistance on key strategic projects.• Implemented monthly analyst sharing sessions, co-planned two analyst summits, developed and presented training course materials.• Leveraged a robust data set to develop a dynamic furnace filter size tool. Secured incremental distribution at key retailers, delivering +$900K annually. • Uncovered a trade up opportunity with Filtrete™ by conducting IRi panel and Spectra analysis. Presented recommendation to buyer and secured a 45 store test. Full chain roll-out is forecasted to deliver an incremental +33% in POS annually.
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Team Leader Category Development, TargetNestle Purina Jan 2011 - Nov 2014St. Louis, Mo, Us• Led Category Management team in the development of strategies and recommendations for Target's PetCare department, $1.3B business.• Leveraged industry publications and syndicated data to identify store localization strategy. Gained buy in from merchandising and localization team to implement a test, resulted in a +4pt delta to control. Secured full chain roll-out. Strategy was further implemented across other retailers and amongst various channels.• All captainships had been lost prior to my joining Nestlé; built relationships, established credibility, and provided thought leadership. Regained all captainships by the time I left Nestlé; recognized by Target Divisional as one of the best category teams he had worked with. -
Category Development Manager, TargetNestle Purina May 2009 - Dec 2010St. Louis, Mo, UsProvided valuable insights and actionable recommendations to Target buyers to maximize sales and profits of a $250MM+ business.• Conducted analysis and provided recommendations to help buyers exceed financial goals, +13.1% vs. 12% goal.• Led complex transition process for over 300 skus and 48 feet of business.• Presented Target’s category performance to Purina’s executive leadership team on a quarterly basis.
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Category Manager, SupervaluNestle Waters Jun 2008 - May 2009Paris, Issy-Les-Moulineaux, FrProactively provided solutions in response to industry trends, macroeconomic conditions, competitive marketplace, etc. to capitalize on opportunities and grow the business profitably. -
Swat Senior Business AnalystTarget Aug 2007 - May 2008Minneapolis, Mn, UsProject based position; rotate to different areas of the company based on need. Quickly assess opportunity and implement solutions to drive results. • Created of a custom analytical tool to reduce workload and streamline processes. Results eliminated several process steps for 25 teams of people. -
Senior Business AnalystTarget Oct 2005 - Aug 2007Minneapolis, Mn, UsResponsible for the management of $320MM of annual inventory; exceeded planned turnover and in stock goals while driving sales of $64MM/28% over the previous year.
Kate Andrews Skills
Kate Andrews Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing -
Wisconsin School Of BusinessInternational Business
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University College Dublin
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Semester At Sea
Frequently Asked Questions about Kate Andrews
What company does Kate Andrews work for?
Kate Andrews works for Yipitdata
What is Kate Andrews's role at the current company?
Kate Andrews's current role is Sales & Shopper Marketing Leader | Insight-led Storyteller | Category Manager | Always learning & driving results.
What is Kate Andrews's email address?
Kate Andrews's email address is ka****@****ail.com
What is Kate Andrews's direct phone number?
Kate Andrews's direct phone number is +165173*****
What schools did Kate Andrews attend?
Kate Andrews attended University Of Minnesota - Carlson School Of Management, Wisconsin School Of Business, University College Dublin, Semester At Sea.
What are some of Kate Andrews's interests?
Kate Andrews has interest in Poverty Alleviation.
What skills is Kate Andrews known for?
Kate Andrews has skills like Merchandising, Management, Strategy, Leadership, Sales, Marketing Strategy, Retail, Business Development, Analysis, Strategic Planning, Supply Chain, Customer Insight.
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