Kate Keating is a marketing executive with 20 years of experience in a range of industries, including beauty, publishing and media, possessing multidisciplinary experience in digital strategy, PR/communications, project management, product and retail marketing, philanthropic campaigns, paid and organic social media, CRM, eCommerce and digital advertising. She has successfully managed functions and built scalable processes at Penguin Random House, L'Oreal USA, Simon & Schuster and agencies. She thrives on leveraging data analytics to identify customer insights and personalization, develop effective campaign strategies and KPIs, and increase acquisition, engagement and retention with a proven track record working cross-functionally on complex projects to deliver results and drive growth. She resides in a suburb of NYC and enjoys tennis, Mexican food, and networking/mentoring.