Kate Kennedy Email & Phone Number

Carlsbad, Ca, Us

Madison, Tennessee, Us

- Responsible for leading eCommerce marketing strategies, website content, and managing a product pipeline with Amazon, Partners Online (Target), Retail Link (Walmart), CVS, and eBay.- Partner with Brand Managers, Compliance, Customer Service, Social Media, and Graphic Design teams and vendors to develop brand awareness strategies including packaging, marketing, pricing, etc.- Collaborate with cross-functional teams (i.e. Brand Managers, Accounting, Shipping) to enhance business planning, content strategy, online marketing, website design, customer service, and online technologies.- Advise throughout product lifecycles including strategy, design, development, testing, and implementation. - Launch new products on Amazon, optimizing through testing and tracking cases through Seller Central to update details. Managed Amazon inventory to ensure levels stay at acceptable rates.- Analyze Amazon and third-party data sources to identify issues or trends, staying current on industry changes.Accomplishments- Increased Amazon revenue 230% within 12 months via improved marketing and brand messaging.- Improved Amazon average conversion rate from 35% to 65%, maintaining #2 Best Seller position internally and surpassing the industry leader in Feminine Health.- Investigated and recovered $194k+ from Amazon Vendor Central by identifying incorrect barcoding and labeling procedures and processing dispute claims.

Irvine, California, Us

- Cultivated the product vision through engagement with consumers by creating and implementing innovative outreach techniques, gaining a clear understanding of current and future market trends and needs. - Worked extensively with the CFO, Product Development VP, and Kris Gethin to develop and promote the brand, drive product initiatives, and define product pipeline.- Analyzed market research, competitor intelligence, and consumer insights to define updated product strategies. - Collaborated with various teams including Manufacturing, Marketing, Sales, and Design, leading to clear and concise product road maps, prioritization, planning, and development.- Partnered with Marketing to implement strategies that supported the brand and sales initiatives by developing, defining, and overseeing the product line lifecycle to ensure business and consumer needs were met.- Implemented Standard Operating Procedures (SOP) and best practices and led product compliance reviews.- Formed positive supplier relationships resulting in exclusivity agreements and premium ingredient pricing.- Handled overall project pipeline by maintaining relationships with the Manufacturer, FDA Consultant, Packaging Vendors, Raw Materials Vendors and internal business partners (i.e. Customer Service, Sales).Accomplishments- Launched a start-up brand of 23 SKUs, generating $20M in annual gross sales and achieving Top-Seller at BodyBuilding.com. Planned, developed, and executed all new product launches. - Established and maintained five Amazon Vendor and Seller accounts in the US, UK, and Canada, generating $3M in gross profits in the first eight months.

Boise, Id, Us

- Led the planning, development, and execution of Private Label product launches. Launched 16 SKUs across four different product lines within nine months, obtaining target revenues consistently.- Collaborated with Dr. Jim Stoppani (the leading authority on sports science and nutrition) to grow JYM Supplement Science by developing and launching nine additional SKUs, generating $20M+ in gross profits. - Implemented Private Label team objectives, goals, and SOPs, collaborating with cross-functional teams (i.e. Marketing, Sales, Suppliers, and Manufacturers) to obtain corporate goals.- Presented and collaborated with senior leadership to define team goals with corporate objectives and provide progress reports on product performance.

Boise, Id, Us

- Managed new Private Label product development as well as retail pricing, inventory, and promotions with a focus on improvement and growth.- Ensured all products were in compliance with FDA, resulting in zero recalls or potential compliance-related risks, and implemented updated compliance review processes and procedures. - Worked with the Director of Private Label and Dr. Stoppani to develop the JYM Supplement Science brand and launch the first product, Pre JYM.- Conducted monthly competitor analyses to identify leading designs, marketing strategies, and opportunities.

Boise, Id, Us

- Assisted the Director of Private Label and Brand Manager with all Private Label activities including submitting promotions to Marketing and Purchasing, creating presentations, and onboarding new vendors. - Created and analyzed reports and SWOT analyses (i.e. sales data, competitor intelligence, marketing data, etc.) to assist in making decisions regarding products (discontinuing, marketing strategies, etc.), - Developed recommendations to promote and communicate facts and metrics that sets the products apart. - Ensured inventory and forecasting accuracy by working with the Purchasing team.