At Revolution House Media, we enjoy the challenge of building recognition and increasing market share for innovative brands in the outdoor, tactical and lifestyle markets. My background in public relations and marketing, coupled with a love of the outdoors, has led me to work with great brands like Big Sky Resort, NEMO Equipment, Inc. and Ruffwear. During my tenure in-house at NEMO, the brand doubled in sales year over year for six consecutive years, won 22 national awards, and expanded its media presence in the outdoor, moto, hunt/fish, and tactical/military markets. I work tirelessly to know my client's products, business, and mission inside and out. I have a knack for connecting people and brands who share similar goals and complement each other.

The Big Sky Community Organization is a nonprofit organization dedicated to facilitating year-round recreational programs, outdoor spaces, and community partnerships that serve all of Big Sky — enhancing access and quality of life for everyone that lives, works, and plays here. During my time as Board Chair, (Oct. 2020 - 2022) we opened Big Sky's first community center, BASE; hired a dynamic new CEO; assumed ownership of Big Sky's community ice rink from the Big Sky Skating and Hockey Association, raising funds and naming the rink for local resident and former Detroit Red Wing, Marty Pavelich; and updated the organization's brand messaging and logo.

Responsible for representing NEMO in the outdoor, tactical and lifestyle markets by:- Crafting stories that build brand awareness while supporting media partners’ objectives- Managing product placement across all media- Supporting social media strategies- Establishing and managing strategic brand partnerships- Managing ambassadors- Overseeing film and event sponsorshipDuring my tenure at NEMO, I have assisted the brand in winning 21 national awards, including multiple Editors' Choice from Backpacker and Backcountry; Gear of the Year from Outside, Men's Journal, and National Geographic Adventure; multiple Best in Show from Gear Junkie and the Value Award from Overland Journal. I have introduced the brand and appropriately positioned it within the tactical, hook and bullet, moto and niche outdoor channels growing brand recognition and respect. By selecting strong ambassadors, I have helped NEMO increase brand awareness through product placement in films ranging from fly fishing to adventure motorcycle travel to long distance longboarding to mountaineering. Smart social media placement has supported these strategic relationships and brought the NEMO brand to a wider target audience.

Director of Marketing & Public Relations for a small, young outdoor equipment company. Responsible for all marketing, advertising and public relations. Highlights include: - Establishing and nurturing appropriate media contacts - Crafting press releases, web and ad copy- Overseeing collateral for media distribution- Managing product placement- Managing marketing budget- Ad planning, including print, email, internet and direct mail- Coordinating creative campaigns with internal art director- Managing photographers and photo needs - Managing sponsored athletes, expeditions and film sponsorships- Coordinating events - Overseeing all philanthropic endeavors and sustainability initiatives

Developing and implementing marketing plans and strategic partnerships. Services involve:- Examining or helping to determine a feasible marketing budget- Creating a marketing plan that includes advertising as well as strategic partnerships and memberships in order to meet the business’s goals - Coordinating and overseeing creative design with an outside design agency or independent graphic designer.

Responsible for all marketing and advertising initiatives for the family/individual traveler and meetings and conventions markets. - Developing yearly and long-term marketing plans that correspond with overall Resort goals and objectives. - Planning and buying all media on a national and local/regional scale. - Managing a $1.5 million budget. - Working closely with ad agency to direct, coordinate and manage all creative projects, including production of collateral pieces and advertisements. - Establishing and maintaining relationships with photographers and athletes, as well as managing all images for Big Sky Resort.

Publisher for the chapter's monthly newsletter.

Executive Director for New Hampshire’s chapter of this non-profit, national professional association. Responsibilities included:- Managing daily operations- Publishing the monthly newsletter- Managing the chapter’s budget- Handling the sale and distribution of legal and architectural documents- Assisting members- Organizing monthly chapter meetings- Reporting to the board of directors

for Demand-Side Management Programs. - Assisting in the development and implementation of program procedures - Assisting in the development and implementation of marketing plans for each program - Managing the operations of contractors- Research for each program- Coordinating public functions

Market feasibility study for a product design idea, including proposal and presentation to client. Work involved: - Surveying- Conducting focus groups - Database design for analyzing survey results