Kate Kendall Green Email & Phone Number

San Jose, Ca, Us

Mountain View, Ca, Us

Led Brand Strategy, Brand and Integrated Marketing for Fitbit brand within Google. Drove multi-year brand strategy, global campaign development, creator/celebrity endorsements and Fitbit blog editorial strategy and content.- Headed up strategy to inform Fitbit brand integration into Google, from research plan to C-suite alignment to go-to-market campaign, driving increase in acquisition awareness and positively impacting perception- Established new brand platform via agency RFP to deliver and scale global campaigns across TV, OLV, paid social, creators and media, lifting brand favorability and consideration- Designed, negotiated and launched major celeb partnership, driving brand relevance among new audiences- Championed trusted voices User Story program, humanizing the impact Fitbit can have on people’s lives, and scaled initiative from proof-of-concept to productive paid media assets

San Francisco, California, Us

Spearheaded newly-formed team designed to unify our brand voice across all consumer-facing touch points through new processes, brand foundations and integrated marketing tools. Managed team covering brand strategy, brand marketing, influencers/celebrities and blog.- Established a new brand archetype that served as a company-wide foundation for alignment as the brand shifted value prop and product offering, and prepared for acquisition- Led strategy, brief and development for global creative campaigns, successfully shifting consumer perception of Fitbit as a fitness-only brand to health platform- Founded master brand narrative framework and content strategy, leveraged by cross-functional teams to align communications across marketing functions, maximizing efficiency and impact of integrated efforts- Initiated change to existing ways of business to optimize for impact, measurement and reporting (examples include proposing, onboarding and driving adoption of new planning SaaS tool and standardizing KPIs and measurement for integrated marketing campaigns)

San Francisco, California, Us

Developed and executed the cross-functional go-to-market strategy for brand and product partnership programs that unlocked incremental revenue opportunities ($24MM) and increased brand consideration ($45MM+ ad value and 3B+ media impressions). - Negotiated and launched best-selling special edition and accessories programs with designers like Tory Burch, adidas and the Council of Fashion Designers of America/Vogue Fashion Fund- Designed brand-building partnerships with product integrations that drove acquisition and engagement among new audiences (Peloton, NBA2K)- Streamlined partner acquisition and deal close timeline by defining partner development framework and marketing playbook

San Francisco, California, Us

New Berlin, New York, Us

Led execution of innovative 360 marketing and product initiatives to drive advocacy among new audience groups and increase sales in emerging channels- Drove strategy and implementation of Chobani Creation Bar pilot program, successfully aiding sell-in to 10 Colleges & Universities in Year 1; spearheaded go-to-market program that included new proximity targeting technology to reach audience in market- Activated brand partnerships, like IMG College, US Olympic Committee and Disney, through unique in-store campaigns that drove increased conversion at shelf

Led annual PR programs for clients in the culinary industry designed to increase SOV and generate sales

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Political Science, Spanish