Developed marketing strategies and content for a number of clients, including Eli Lilly, FedEx, Microsoft & Array HealthCreated core messaging frameworks designed for flexibility to optimize and make consistent marketing messages across multiple channelsInterviewed customers and wrote case studies for clients inlcuding startups Rival IQ and AzuquaConsulted on PR strategy and drafted press releases for Front DeskGhost-wrote travel articles for the "Special Places Washington" guide book series: http://www.amazon.com/Special-Places-Washington-Independent-Adventure/dp/0936777052/ref=sr_1_5Managed Google AdWords campaigns, including targeting and budget

Built editorial strategy for Silicon Valley "unicorn" (pre-pandemic)Led team of 3 content marketers to build robust editorial schedule and creation of top- and mid-funnel content, including blogs, whitepapers, third-party reports, and moreIncreased publishing frequency of blog from ad hoc to daily with a rolling calendar Maximized content through diverse channels, including social media, "content snacks," and casual social videosPartnered across product marketing, partner marketing, growth marketing, PR, and HR teams for new content sourcing and editorial planningEdited content for brand voice and style

Integrated marketing programs, teams, and processes after Redapt acquired Attunix, bringing SaaS marketing playbook to help transform on-premise, hardware sales approach into more modern, streamlined approach Led company efforts toward a single brand, including agency selection process, primary ownership of agency relationship, and internal champion for rebranding project Refined company’s content strategy, including development of personas used to guide content creation to fit appropriate stages of buyer’s journeyDeveloped partner marketing tactical plans that leveraged partner marketing funds and drove revenue across more than ten key cloud and hardware partnersDelivered 193% of trade show lead target in first campaign after being given responsibility for event marketing through application of response marketing best practices

Created content strategy for marketing across demand generation, social media and public relations to better target marketing messages to appropriate funnel timing and audiencesEstablished and managed social marketing, including editorial calendar, blog, event marketing, and social cadence, increasing engagement rate per post by 40% in four monthsLed public relations efforts and managed agency across key company developments including announcements for strategic investment, product launches and major eventsPartnered with event team to drive promotion of events across social media, customer email, and internally to sales teamsStrategized and wrote targeted content for demand generation programs, including eBooks, whitepapers, video scripts, webinars and morePartnered with product marketing team to create comprehensive content for launch of new product, Conga ContractsDeveloped and launched customer testimonial video program at company’s first-ever user conference

Developed GTM messaging and materials (datasheets, infographics, web copy) for SaaS products for IT professionalsCreated written marketing voice and style guideInterviewed and drafted case studies (written and video)Wrote web copy, emails and blog posts

Led launch of new product, including GTM planning, messaging, product video, PR, email, social media and whitepapersImplemented Hubspot inbound/marketing automation system to drive engagement and education of enterprise prospects and clients, including nurture campaigns, leading to 2x increase in online lead volumeCreated content marketing program, including whitepapers and blogs/social; wrote video scriptsJointly led event planning, presence, pre- and post-event marketing and lead nurture, driving leads that became more than $500,000 in closed sales in the following 6 months Led company public relations efforts and wrote press releases, placed articles and executive communications

Managed customer evidence program, including videos and written case studies, targeting strategic verticals and product use cases and delivering 22 new testimonials in 12 monthsCreated marketing collateral, distributed across digital, mobile, print and social media platforms, promoting the global DocuSign brand, educating about electronic signature and driving sales leadsWrote industry-targeted whitepapers and case studies for DocuSign customers ranging from small real estate brokerages to Fortune 100 enterprisesWrote prospecting email and landing page copy, and nurture email copy for free trial participants; and wrote website copy and managed day-to-day content via Drupal content management systemReviewed and edited digital and print marketing materials for adherence to brand voice guidelines Drafted company press releases and related pitches to media, both in email and used at media eventsLaunched, compiled and edited regular company-wide email newsletters using EloquaReceived Signature Award in Q2 2012, an award for top-performing employees, nominated by peers

Write social media and direct mail copy for monthly eventsNamed Outstanding Volunteer of the year for 2012 - 2013

Wrote brand voice guide, and created materials for successful launch of web-based CRM product.Collaborated with designers and stakeholders on event/webinar planning and materials.Wrote copy for corporate website, sales microsites, online demos, web banner and search ads, brochures, articles, white papers, customer success profiles and press releases.Wrote social media plans, blog posts and tweets; created central editorial calendar that synchronized messages across website, email marketing and social media.Wrote instructional text for online CRM products.Wrote press releases, created blog posts for leadership team.Hired and managed contract copywriter for product launches.

Established and managed editorial schedule for bimonthly site refreshes to merchandize client’s products, and created concepts and copy for cross-promotional banners.Brainstormed with clients on strategies to increase lead acquisition and sales goals for website redesign as part of global brand launch, collaborating to align content plan with regional websites.Researched and wrote articles for the web agency’s newsletters to clients.Edited 60-page international brand style guide that set brand boundaries for other agencies.Concepted and wrote print-digital-broadcast copy for consumer electronics campaigns, and presented concepts to clients.

Wrote direct marketing emails and banner ads focused on a B2B target audience.Researched and created white papers as response incentives and articles for trade publications.Collaborated with designers on a variety of projects through brainstorming to final production.Wrote print materials including a five-piece welcome kit for new customers.Collaborated with trainers and coaches on creating educational materials, including PowerPoints, handouts, and class marketing materials.Ghost-wrote bi-monthly column in real estate trade magazine for company founder.

For MSN Women and Tech & Gadgets sections, created weekly editorial calendar with content from four partners and three freelance writers.Organized sponsored content specials around channel-related topics, including gathering of articles and creation of an editorial calendar, and web production.Managed team of freelance writers as well as day-to-day content partner relationships.Monitored site to ensure traffic commitments were met for internal and external partners, revising traffic-driving strategy when appropriate.

For Microsoft Mactopia, completed two site redesigns in an eight-month period improving usability, increasing customer satisfaction, and aligning site with the company brand strategy.Wrote compelling home page headlines and synopses that met timely marketing messages.

Planned and produced web sites for TV newsroom KCPQ-TV (q13.com) and KTWB-TV, updating news and promotional content daily.Wrote headlines, edited stories, and created interactive elements that drove web audience to watch the evening newscast, and the newscast to drive audience back to website.Organized and produced live web stream of Kingdome implosion that provided a large spike in page views and increased audience awareness of the site.

For the Microsoft Industry Solutions website, wrote and organized new site section on SQL Server product guides as a component of company-wide marketing campaign, increasing customer knowledge of the product release.Redesigned site interface to focus site traffic to its primary audiences and tailor the message to the user, resulting in significant positive feedback from users.

Managed brand-definition project for cable channel, through brainstorming with the client, writing brand analysis document, and presenting final plan to the client for implementation.Creative projects included writing copy for Infiniti and Fulcrum Studios websites.