Kate Krenzer Kier Email & Phone Number

Greater Philadelphia Area

(Formerly AutoAwards, Inc., NuCar Consulting)Serving as the primary liaison between our dealership clients and Better Car People with regards to the loyalty rewards programs we've built and maintain for them.-Consult with clients to develop promotions to help drive sales and/or service; share top marketing ideas and ways they can leverage their program to meet their current goals.-Provides marketing assistance to clients - including, but not limited to managing the execution of targeted email campaigns to the rewards data base, support materials for email and/or in-house marketing campaigns that tie back to the rewards program, generating call lists, mail house support, etc.-Assist the client with program edits/repackaging/updated benefits line-ups and program parameters as needed.-Manage the updating of rewards POP due to program changes, brand or manufacturer requirements, co-op needs, etc. -Responsible for both virtual and onsite training of employees on the benefits of the rewards program, processes and how to leverage it for success.-Aid in evaluating the program via reporting: providing daily, weekly monthly and ad hoc reporting to clients as needed; review reporting to identify and troubleshoot opportunities for improvement.-Offer basic technical support for the program: provide logins, access and training for the web-based rewards portal; interface with dealer and DMS for data integration of enrollments and service transactions; head up periodic data scrubs to update email collection, missed enrollments and/or service transactions.-P&L management with respect to inventory ordering, marketing materials and contract requirements-Secure quotes and coordinate billing for job requests outside the scope of client contracts.-Based on trends, advocate for the clients for any needs for development of new practices, productions and/or IT requirements.

Binghamton, N.Y.

-Responsible for planning, development and implementation of all marketing and public relations efforts for Red Barn Technology Group and its divisions, including Red Barn Vital IT, Red Barn Computers and Hackerthreads.-Developed social media strategy and oversaw the day to day activity on Red Barn Technology Group’s social media accounts, which included a presence on Facebook, Twitter and LinkedIn.-Oversaw development of sales support materials including leave behinds, fact sheets, media kits and direct mail pieces.-Maintained relationships with customers by organizing and developing specific customer relations programs and determined company presence at networking events and trade shows.-Responsible for prospecting new business and scheduling sales appointments and site surveys.-Oversaw the planning and budgeting for special events.-Monitored trends to provide short and long-term marketing forecasts based on new developments in marketing and social media, as well as analytics on existing campaigns.

Binghamton, N.Y.

-Acted as a game night liaison for the Binghamton Mets baseball club, Double-A affiliate to the Major League Baseball’s New York Mets.-Responsible for executing game night promotions and contests.

Binghamton, N.Y.

-Developed and managed comprehensive, integrated multi-platform advertising campaigns for businesses in the Binghamton, N.Y. market that incorporated Townsquare Media’s assets including broadcast radio, online radio, digital marketing and social media elements.-Leveraged the radio group’s live event platform to sell sponsorship and sales programs to new and existing clients.-Managed an existing client base and prospected for new clients, cultivating relationships with both local and regional businesses.

Binghamton, Ny

-Joined the start-up venture to primarily manage the day-to-day social media marketing and public relations for clients.-Responsible for creating and implementing creative campaigns to help clients achieve their social media marketing goals.-Established a social media training program for clients.-Generated monthly reports for clients featuring social media statistics across all platforms in use.-Consulted with new businesses, pitched and sold digital and traditional marketing services.

Endicott, N.Y.

-Served as professional media consultant for small to medium size businesses throughout the Southern Tier market (Binghamton, Elmira & Ithaca) for hibu, publishers of Yellowbook and a Google premier partner.-Worked with both existing and new clients to develop marketing campaigns to meet their business needs - in a nutshell helping businesses to be seen in all places that people look when they are ready to buy.-Offered solutions that included custom websites, search engine marketing & optimization, print & online advertising, direct marketing, community magazines & business operating solutions.

Binghamton, N.Y.

-Managed the day-to-day public relations of the Binghamton Senators hockey club, American Hockey League affiliate to the National Hockey League’s Ottawa Senators.-Created and managed the team’s official Facebook, Twitter and Instagram accounts.-Co-managed the redesign of the team’s official website in 2012 and the design of the team’s official mobile site in 2013.-Experience in crisis management; successfully handled a health crisis with the team’s assistant coach and a serious player injury in 2011.-Handled the day-to-day public relations and social media marketing during the team’s 2011 Calder Cup championship run.-Managed a staff of six to eight media relations assistants/interns each season.

-Freelance beat reporter based in Philadelphia primarily covering the American Hockey League and National Hockey League in the North Eastern United States and Canada.-Submitted weekly stories ranging anywhere from features/spotlights to player profiles to game stories.-My work has also been featured in the Worcester (Massachusetts) Telegram & Gazette.

Horsham, P.A.

-Served as Business Development Sales Representative responsible for advertising sales, account management and account development.-Campaigns worked were targeted to the Water/Waste Water, Pharmaceutical and Retail industries.-Worked with clients to align them with impactful ad campaigns to meet their individual needs.

Rochester, N.Y. And Philadelphia, P.A.

-Started with the company as a Sales Support Representative; assisted in telemarketing new and existing businesses across the U.S.-Promoted to an Assistant Sales Representative/Field Sales Representative role; responsible for territory management and development as well as product positioning and sales of Paychex payroll services to small to medium sized businesses.

Public Communications

Communications