Assist in managing office operations, including ERM management, personnel leadership and training, intern program, billing and insurance, medical record releases, new patient intake, supply ordering and inventory oversight, new and existing patient relations, marketing and website management, and overall assistance of clinical and triage nurses as needed.

Managed a brand management team of 18 and reorganized a flat reporting structure, promoted 4 team members to manage functional groups alongside the administrative team. Significantly grew brand awareness for service offerings by focusing on digital marketing/SEO, social, and ad-word strategies, and identifying additional opportunities to reach target audiences.Led diversity efforts, built annual roadmap and budget, evaluated marketing tools and technology, and recommended/implemented third party applications to elevate team performance.The firm’s re-brand was completed in less than one year, working closely with firm leaders to overhaul website and collateral while visually reiterating key cultural messages to our clients and team members. Increased focus on and executed a new media and PR strategy, increasing media mentions from 6-8 per quarter to over 30. Built robust annual practice group plans, changing activities from reactive to proactive, increasing awareness in key markets. Introduced a digital marketing program, resulting in new prospects and business, and created a robust analytics program to monitor efforts and prove ROI. Presented to firm leadership and equity partners on department programs and initiatives, gaining buy-in for annual roadmap and budget.Quickly built trusting and respectful relationships with my peers and my inherited team members. I sought their input, listened to their desires and pain points, and worked with them to break down silos and discover positive motivators.

Oversaw all aspects of the marketing department, including branding, marketing technology, creative/design, communications, event planning, and diversity. Built annual roadmap and budget, evaluated marketing tools and technology, and recommended/implemented third party applications to elevate team performance.Created improvements and efficiencies for all department processes, resources, and practices by eliminating redundancy and reassigning resources where necessary. Commissioned reporting on digital marketing efforts, using data stories to devise strategies to increase social and website engagement.Increased opportunities for client touch-points by building an annual client communication program. Focusing on team building and collaboration, I planned a successful, three-day department retreat, securing speakers, schedules, and agendas.

Managed marketing teams responsible for department and business line (Retail, Commercial, Wealth Management) strategic planning and budgeting. Oversaw large-scale department projects and represented marketing on bank-wide initiatives. Crafted marketing strategies for new business and product lines, partnering with consumer and commercial product development teams to capture differentiating attributes. Researched and recommended corporate media, sponsorship, communication, and event initiatives to increase brand awareness. Evaluated vendor relationships, activities, and performance, including media consultants, website developers, graphic designers, and copywriters. Effectively employed marketing analytics and CRM databases to discover current and prospective consumer segments to target with creative campaign strategies. Authored a three-year strategic marketing plan with measurable milestones, ensuring alignment with corporate goals and objectives. Working with business line leaders, I built and tracked annual marketing budgets, and increased the budget by 12% YOY using industry, peer data, and ROI reporting.Based on third party research, increased brand consideration by over 10% after the first year of tracking. Led the effort to redesign the bank website, update content, and implement new CMS.Implemented and designed automated marketing request processes and procedures with approval matrices, creating efficient and transparent project tracking. This decreased the project completion time by 10% on average.

Created online product positioning strategies, loyalty programs, and negotiated digital spend and online ad placement. Monitored digital and traditional marketing channels for product performance and analyzed trends to adjust plans to boost consumer response in key markets. Developed new product’s website UX and promotional landing pages and monitored websites for appropriate content, clear customer communication, and compliance.

Responsible for brand oversight of all client-facing marketing collateral and internal sales support content. Conducted a research project to assist in relationship-building initiatives to reach untapped consumer bases. Employed creative and website vendors to build a web-based sales-support tool.

Assistant Vice President – Channel Advertising, and Internal Relationship Manager (2006 – 2007)Assistant Vice President – Strategic Team Leader (2005 – 2006)Assistant Vice President – Strategic Team Leader (2005 – 2006)Product Marketing Manager (1999 – 2005)Financial Analyst – Card Services (1998 – 1999)