The Kurlas Group is a full service creative marketing consulting agency, specializing in the entertainment and performing arts industries. Working directly with our clients, our team of industry experts provides executive level services in event branding, strategic marketing, sales and ticketing campaigns, customer acquisition and retention, website design and public relations. As Senior Consultant, Kurlas delivers personalized and innovative solutions, specializing in the following areas: Event Producer• Pioneers innovative experiential event planning and production for entertainment and tech sectors.• Delivers unique event concepts that enhance client's brand visibility.• Develops and provides pre-event planning advance forms, and post-event data processing deliverables.• Provides comprehensive planning and execution of logistical details.• Ensures project facets meet stringent quality standards, on time deliverables enhancing client satisfaction.• Analyzes market trends to tailor branding strategies that resonate with diverse sectors.• Principal designer for clients assets and brand engagement materials (SWAG).• Implements virtual event platforms to expand audience participation and inclusivity.• Evaluates client feedback to refine event offerings and drive continuous improvement.Marketing• Developing and executing digital marketing strategies• Analyzing website traffic and user engagement metrics• Conducting keyword research and optimizing content for SEO• Creating and managing campaigns on social media platforms• Developing and managing email marketing campaigns• Monitoring and analyzing the performance of digital marketing campaigns• Identifying new opportunities for growth and engagement• Creating reports and presenting insights to stakeholders• Managing budgets and optimizing campaigns for ROI

• Executive management of the Santa Barbara Symphony’s events, programs, marketing and ticketing initiatives. Principal Director of brand identity, season positioning and all related assets. .• Developed and executed robust advance process including budget creation, timelines and vendor management to ensure streamlined lifecycle of each event. • Led cross department collaborations to ensure brand promotion and alignment with sales objectives. • Conducted ticket sales campaigns, setting pricing and house scaling strategies.• Introduced dynamic pricing model, maximizing ticket sales and revenue.• Oversaw budgetary controls, ensuring financial discipline.• Pioneered digital transformations in marketing, enhancing online engagement.• Drove digital innovation, enhancing patron interaction and online presence • Led strategic marketing initiatives that revolutionized customer engagement and event attendance by 20%.• Collaborated with key stakeholders and leadership team to develop strategic direction for the concert season programming based on industry trends and projected ROI.• Oversaw ticketing platform and ensured streamlined quality ticket purchasing and onsite experience for patrons. • Directed and implemented subscription and single ticket sales campaigns. Led season performance builds and associated marketing campaigns. • Spearheaded the redesign and development of the organization's website and digital media strategies.Implemented targeted communication strategies to reach existing and potential ticket buyers.• Increased digital campaign ROI by 30% through targeted analytics.• Developed forward-thinking branding initiatives to elevate market presence.• Coordinated with cross-functional teams to synergize marketing efforts.• Enhanced reporting mechanisms to improve decision-making accuracy.

Directed daily operations and marketing at 1550-seat historic venue, running over 100 events annually.Pioneered innovative marketing strategies and developed highly targeted campaigns, successfully delivering an average 300% ROI. Translated data insights into actionable growth plans driving thousands of ticket sales and attracting new ticket buyers.Led cross-functional teams for market research and strategic campaign execution.Provided exceptional customer service to clients, providing a world-class experience from start to finish while successfully executing on administrative and contractual duties.Communicated effectively with internal and external stakeholders, fostering strong relationships and drivingcollaboration for successful event outcomes.Managed budget development, maintaining fiscal health and budget control ensuring optimal allocation and financial stability.Cultivated media partnerships through dynamic PR strategies, securing over 250 press hits annually and significantly increasing venue brand visibility.Art Director for all brand assets, principal designer for marketing and press assets.Cultivated a cooperative environment, aligning department goals to optimize event success. Direct reports included Production, Front of House, Marketing, Graphics, Technical, and Union teams.

Provided strategic leadership, guidance and principle vision for Santa Barbara Beautiful, focused on establishing long-range goals, strategies, plans, and policies.Santa Barbara Beautiful is an organization dedicated to beautifying our area in a variety of ways. We work independently as well as cooperate with neighborhood associations, city departments, and other agencies. Formed in 1965 by concerned civic leaders, Santa Barbara Beautiful is a nonpolitical, non-profit corporation.