Kate Labbe Email & Phone Number

St. Louis, Missouri, Us

- Craft and execute strategic integrated marketing communications plans for B2B and B2C clients to enhance brand recognition - Establish KPI’s to determine the effectiveness of digital content and implement improvements as needed- Manage email marketing campaigns including automation, retargeting, analytics, and lead magnet development- Perform website maintenance using SEO best practices to drive site traffic; update and write web copy as needed- Create media lists and perform regular outreach that aligns with campaign goals

Saint Louis, Mo, Us

- Lead agency marketing & communications efforts including campaigns, digital marketing, and PR through organic and paid tactics- Manage digital presence related to SEO, blog posts, social content, email marketing, Google Ads and Google Analytics - Develop compelling blog and white paper content to drive thought leadership and expand audience reach- Track marketing metrics including website analytics, open newsletter rates, event/trade show leads, and social media engagement

Saint Louis, Mo, Us

- Identified profile-raising activities including sponsorships, speaking engagements, and media opportunities- Coordinated virtual events/webinars logistics including production, promotional email marketing efforts, and scheduling guest speakers- Wrote and edited marketing materials: advertisements, brochures, award submissions, blog posts, email communications, internal communications, RFP/proposal responses- Implemented and executed internal & external marketing campaigns based on business development objectives to establish new partnerships to grow firm revenue- Oversaw all aspects of Firm podcasts (3) including creative strategy, branding and market research

St. Louis, Mo, Us

- Wrote and edited stories for university blog via CMS- Sent out a daily newsletter to global staff and faculty- Created graphics for monitor displays around campus via Adobe Photoshop- Managed other outside projects as needed- Supported videography team on shoots

Saint Louis, Missouri, Us

- Coordinated communications between media planners and media buyers and tracked purchased media- Analyzed the performance of news stories and ads and formulated strategies to increase web traffic- Researched and drafted press materials including releases, alerts, pitches and media lists

- Coordinated on-site and off-site events that ranged from 50-500 people- Tracked and reported costs, sales, and other various event statistics for each event- Proposed effective event layouts and day-of logistics related to staffing- Wrote copy for social media posts and other marketing collateral - Communicated with vendors and city officials as needed to obtain permits, licenses, etc.

Master'S Degree, Communication Management

Bachelor Of Business Administration (B.B.A.), Marketing Communications/ Advertising

High School Degree, General Education