Kate Patton Email & Phone Number

Philadelphia, Pennsylvania, US

Amsterdam, North Holland, NL

• Portfolio comprised of software, apps, books, and ancillary learning materials for 22 professional Internal Medicine specialties, Physician Assistants, and US Medical Education
• Developed and led company-wide go-to-market strategy for new and updated products while meeting organizational objectives and working cross-departmentally in collaboration with product, marketing, content, and sales
• Go-to-market responsibilities included product positioning, pricing, forecasting, customer segmentation, product data management, channel and platform strategy, sales readiness, customer and commercial validation.
• Defined and implemented portfolio, persona, and segment strategies in collaboration with product and content colleagues to align with the organization and medical learning business goals
• Managed and evaluated customer and competitive research, product, and portfolio roadmaps, market conditions, and results
• Created sales training modules, presentations, and materials for new product rollouts, along with sales tools for active selling

Waltham, MA, US

• Developed and executed all digital marketing programs leveraging channels such as paid digital media, SEO, social media, websites, Lippincott® Solutions blog, and email marketing
• Created marketing content and collateral such as white papers, videos, infographics, customer case studies, sales sheets, webinars, blog posts, and email communications
• Executed the end-to-end re-platforming of the Lippincott® Solutions websites for the U.S. and Australian markets; incorporating new digital lead generation and content strategies, SEO best practices, and a digital.
• Monitored the ongoing performance of marketing tactics and made data-driven enhancements based on findings
• Implemented content calendar incorporating audience research, objectives, and buyer persona planning to drive awareness, demand, lead progression, and sales results across the marketing funnel

• Accquired by GateHouse Media July 2017
• Managed integrated marketing communications for three local media brands in various verticals; online video programming, VOD, apps and OTT, b2b advertising services, direct-to-customer subscription acquisition and.
• Drove daily execution of marketing tactics such as search engine marketing, social media content & advertising, media buying, and email marketing
• Developed and execute marketing strategies for new products
• Fostered partnership with sales to identify and execute revenue opportunities, in addition to acting as the liaison with media and advertising partners
• Managed two direct reports

• Coordinated marketing activities for three local media brands with various internal departments
• Aided execution of marketing plans and projects for new and existing products; reported on key performance metrics
• Project lead for implementing new email marketing platform and data warehouse

Camden, NJ, US

• Contract position responsible for coordinating market expansion campaigns comprised of direct mail and digital marketing efforts; executed 4 campaigns encompassing 400,000 to 800,000 pieces of direct mail to 36 states
• Introduced online marketing efforts— SEO, SEM, Pandora Advertising, LinkedIn, and YouTube; including online advertising strategy, budget, and analytic reporting
• Designated email marketing lead; provided monthly analytics reports, campaign scheduling and support for campaign coordinators

Milwaukee, WI, US

• Maintained 26 country websites; responsibilities included supporting and training country site managers, managing over 100 website development projects, content management, and SEO initiatives
• Aided Public Relations activities by writing social media posts for each release, tracking media placements, and conducting quarterly PR reviews for executive leadership team
• Executed digital and social media strategy set by the Marketing Manager with external SEM/ SEO Firm; conducted comprehensive quarterly social media competitive audit, providing analysis and insights
• Communicated marketing content on company intranet and knowledge-sharing channels
• Supported the measurement of marketing programs, events and initiatives
• Assisted thought leadership and brand campaign roll outs

West Chester, PA, US

West Chester, PA, US

Malvern, PA, US

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), Communication Studies, Latin American Studies Minor