• Collaborate with global, regional and segment brand and communications directors, design team, and project managers to plan, develop content for, and execute social media campaigns on LinkedIn, Facebook, Instagram, Twitter, Yammer, and Amplify with the goal of building affinity for Sodexo• Manage real-time engagement, social media listening, online chatter monitoring, and digital crisis communications• Distribute media coverage reports and monthly reporting on social analytics. Combine performance measures and insights with market research, to inform social media strategy and validate recommendations for growth and content refreshes• Assist CEOs with individual LinkedIn accounts and content to position them as industry thought-leaders; including conducting training on audience engagement and social media etiquette• Launched Sodexo USA LinkedIn Showcase Page• Contributed to FY22 LinkedIn audience growth: 30% increase in followers located in North America• In FY23, my team was awarded "Best Social Post for Engagement" in Sodexo’s first Global Wonder Web Champion League event. We were recognized for using multiple tactics that made the post a success. Not only was this a highly engaging post for us, but it was the highest of all global submissions. Out of the five entries submitted by our social team, we received 1st place in one category, and 2nd or 3rd place in four other categories where we submitted: Best Social Storytelling, Best Social Campaign, Best Social Post for Impressions, and Best Social Performance for FY23.• Ask me about more KPI wins and goals hit by our social media team! I love to talk data 😊

VP, DE&I

As Social Media Chair, I promoted the Florida Public Relations Association SWFL Chapter’s professional development seminars, members, programs, special events, and awards via diverse social media channels as approved by the chapter.Metrics:• Increased new followers by 84% YOY• Achieved an average engagement rate of 5% on Instagram, 10% on LinkedIn, and 21% on Facebook; exceeding the industry average of 3%

• Coordinated content and wrote engaging social media posts to grow the presence of luxury real estate brokerage across Facebook, Instagram, LinkedIn, Pinterest and Twitter; scheduled using Buffer• Managed the merge of 5 region-based Facebook pages into one strong corporate brand page• YOY results for Facebook: 126% increase in engaged users, 124% increase in page and post engagement• YOY results for Instagram: 404% increase in reach, 268% increase in impressions, 29% increase in new followers• YOY results for LinkedIn: 108% increase in new followers• Audit, monitor, report, recommend and execute improvements for the company’s social media accounts and webpages• Managed Facebook and Instagram ads• Coordinated blog calendar and wrote property blog posts• Distributed press releases to public relations contacts and wire services• Assisted associates with individual Facebook and Instagram accounts; including company-wide Zoom trainings on social media best practices• Created and ordered onboarding materials for new associates; including business cards and announcements

• Created SEO-driven webpages, digital journals, YouTube video descriptions (creation/updating, archiving, analytical reporting for 300+ TV programs on YouTube)• Wrote monthly appeals to donor base• Collaborated with Marketing Director to craft compelling Twitter and Instagram posts, Facebook ads, and magazine articles for donor acquisition• Quality control support and proofing of all mailed marketing materials, social media content, and new website project

• Coordinated and created the written and digital components of Lee Health's messaging for a wide variety of audiences, including biweekly articles published in Florida Weekly• Interviewed employees, senior leadership, physicians, patients, community partners, and donors for story mining and coordinated photographers• Edited all copy; managed fact checking, proofreading, layout review, and copy approvals• Communications included creating and writing advertisements, billboards, articles, newsletters, social media posts, and collateral to educate external and internal audiences about system programs and services• Managed and monitored all social media platforms and ad campaigns for Lee Health, Golisano Children’s Hospital of Southwest Florida, and Regional Cancer Center (Facebook, Twitter, LinkedIn, Instagram, and Google+) • Recommended paid social media campaigns based on metrics• Responded to patient inquiries/activities in a timely and courteous fashion

• Provided creative strategic services for Torchlight and its clientele of local businesses, including mobile and desktop SEO web content, paid social media advertising, and email marketing; from planning development to execution • Leveraged analytics and market trends to drive traffic in-store and online• Guided social media campaigns and digital ads for six political candidates. Three candidates won office and two advanced to the general elections

• Assisted Public Relations team with researching, drafting, and distributing news releases, articles, and advisories • Assisted Public Relations Director in researching and clipping articles/media coverage for clients’ updates• Assisted Digital Marketing Director in drafting clients’ reports using Google Analytics and Tap Analytics• Drafted and posted social media content• Updated clients’ blogs and event calendars• Promoted events• Researched and documented award and speaking opportunities for clients

• Compiled and organized 5,000+ business contacts using Constant Contact, Microsoft Excel and Outlook• Emailed contacts for updated business and personal information

• Assisted Director of Volunteer Services with coordinating volunteers• Wrote proposal stories and donor letters• Wrote Facebook posts and blogs for nonprofit website