Kate Duffy Email & Phone Number

92866 Issy Les Moulineaux Cedex 9, FR

• Collaborate with global, regional and segment brand and communications directors, design team, and project managers to plan, develop content for, and execute social media campaigns on LinkedIn, Facebook, Instagram.
• Manage real-time engagement, social media listening, online chatter monitoring, and digital crisis communications
• Distribute media coverage reports and monthly reporting on social analytics. Combine performance measures and insights with market research, to inform social media strategy and validate recommendations for growth and.
• Assist CEOs with individual LinkedIn accounts and content to position them as industry thought-leaders; including conducting training on audience engagement and social media etiquette
• Launched Sodexo USA LinkedIn Showcase Page
• Contributed to FY22 LinkedIn audience growth: 30% increase in followers located in North America

Fort Myers, FL, US

VP, DE&I

Fort Myers, FL, US

• As Social Media Chair, I promoted the Florida Public Relations Association SWFL Chapter’s professional development seminars, members, programs, special events, and awards via diverse social media channels as approved.
• Increased new followers by 84% YOY
• Achieved an average engagement rate of 5% on Instagram, 10% on LinkedIn, and 21% on Facebook; exceeding the industry average of 3%

Naples, Florida, US

• Coordinated content and wrote engaging social media posts to grow the presence of luxury real estate brokerage across Facebook, Instagram, LinkedIn, Pinterest and Twitter; scheduled using Buffer
• Managed the merge of 5 region-based Facebook pages into one strong corporate brand page
• YOY results for Facebook: 126% increase in engaged users, 124% increase in page and post engagement
• YOY results for Instagram: 404% increase in reach, 268% increase in impressions, 29% increase in new followers
• YOY results for LinkedIn: 108% increase in new followers
• Audit, monitor, report, recommend and execute improvements for the company’s social media accounts and webpages

Fort Myers, Florida, US

• Created SEO-driven webpages, digital journals, YouTube video descriptions (creation/updating, archiving, analytical reporting for 300+ TV programs on YouTube)
• Wrote monthly appeals to donor base
• Collaborated with Marketing Director to craft compelling Twitter and Instagram posts, Facebook ads, and magazine articles for donor acquisition
• Quality control support and proofing of all mailed marketing materials, social media content, and new website project

Ft. Myers/Cape Coral, Florida, US

• Coordinated and created the written and digital components of Lee Health's messaging for a wide variety of audiences, including biweekly articles published in Florida Weekly
• Interviewed employees, senior leadership, physicians, patients, community partners, and donors for story mining and coordinated photographers
• Edited all copy; managed fact checking, proofreading, layout review, and copy approvals
• Communications included creating and writing advertisements, billboards, articles, newsletters, social media posts, and collateral to educate external and internal audiences about system programs and services
• Managed and monitored all social media platforms and ad campaigns for Lee Health, Golisano Children’s Hospital of Southwest Florida, and Regional Cancer Center (Facebook, Twitter, LinkedIn, Instagram, and Google+)
• Recommended paid social media campaigns based on metrics

Fort Myers, FL, US

• Provided creative strategic services for Torchlight and its clientele of local businesses, including mobile and desktop SEO web content, paid social media advertising, and email marketing; from planning development to.
• Leveraged analytics and market trends to drive traffic in-store and online
• Guided social media campaigns and digital ads for six political candidates. Three candidates won office and two advanced to the general elections

Fort Myers, Florida, US

• Assisted Public Relations team with researching, drafting, and distributing news releases, articles, and advisories
• Assisted Public Relations Director in researching and clipping articles/media coverage for clients’ updates
• Assisted Digital Marketing Director in drafting clients’ reports using Google Analytics and Tap Analytics
• Drafted and posted social media content
• Updated clients’ blogs and event calendars
• Promoted events

Fort Myers, Florida, US

• Compiled and organized 5,000+ business contacts using Constant Contact, Microsoft Excel and Outlook
• Emailed contacts for updated business and personal information

Naples, Florida, US

• Assisted Director of Volunteer Services with coordinating volunteers
• Wrote proposal stories and donor letters
• Wrote Facebook posts and blogs for nonprofit website