• Design and execute strategy of integrated Devant brand, product, and website to maximize customer acquisition and loyalty.• Manage and develop "Get Hired at Home": A virtual career development expo for internationals students & alumni. Liaise with employers, schools, and sponsors, and build virtual booths, landing pages, and AI-driven speed interviews.• Liaise with career coaches and event facilitators to deliver 1:1 career coaching sessions, resume writing services, and weekly online events.• Strategize business development opportunities and design B2B proposal documents.

Founder of a digital home and resource hub for newcomers to Canada; including Live Events, Weekly Podcast Episodes, Online New to Canada Academy, Newcomer Journal & Online Community. Podcast Creator & Host:• The New to Canada Podcast (launched September 2020.) A collection of inspiring stories and lessons from internationals living in Canada. 140,000+ unique downloads and counting. Responsible for all interview scheduling, episode recording, editing, producing and promotion. Listen here: http://bit.ly/newtocanadapodEvent Manager:'Xpat Xpo' was a 2019 networking event and 30-booth trade show to support Toronto's international newcomers.• Secured sponsorship & vendor participation from CIBC, Desjardins, CRA, Health Canada, FedDev Ontario, Service Canada, RBC Arrive, Student Life Network and more.• Managed all aspects of marketing; including press & public relations, social media, content calendar creation, copywriting, graphic design, web development and promotional strategies.• Sourced venue, 3rd party contractors, & organised all event logistics.