Kate Lee Butler Email & Phone Number

Golden, CO

I lead a team of 35+ content producers and designers across platforms, including digital, mobile, social, television and print for 12 award-winning brands, including The Artist Magazine and Interweave Knits. We serve four core enthusiast verticals – quilting, sewing, artistry (painting and collecting) and crafts (knitting, crochet, beading and jewelry)..

Consult to civic and news organizations around strategy, marketing and communications, training/coaching, and leadership development to advance their missions. Clients include the Institute for Nonprofit News, The Story Project, Plymouth Antiquarian Society, The Center for Anti-violence Education and others.

New York, New York, United States

I grow audience engagement, subscriptions and revenue by implementing a content strategy built around expert journalism and community in the advertising and marketing ecosystem. I develop strategy and use metrics-driven insights to grow our newsletter business. I coach and train to produce great content.

Greater New York City Area

• As first VP Engagement at AP, was tapped to build a comprehensive customer retention, account management and education strategy to drive revenue growth.
• Created annual communications strategic plan and calendar for customer webinars, talking points, industry, and key account presentations.
• 40 percent increase in sales with a new trial management program.
• Developed engagement program for high-value accounts.
• Developed web-based, video customer onboarding and training series across AP products and platforms, reaching 12,000 customers in first year.
• Developed series of thought leadership AP Definitive Source webinars.

• Chief corporate liaison with the news cooperative’s 1,500 members and commercial customers in the U.S., leading 30+ person nationwide sales and account management team with $150 million P&L responsibility.
• Consistently achieved year-over-year commercial revenue growth.
• Fostered relationships at all levels of news organizations nationwide. Led negotiations with major accounts under intensely competitive circumstances.
• Opened new sales channel to broaden customer base, achieving 18 percent revenue growth.
• Prepared briefings for CEO and board of directors.
• Presented on behalf of AP at industry conferences.

• Revamped sales and membership account management
• Worked with Corporate Communications to create brand identity for new AP Online Business Development group.
• Developed strategy and marketing for AP services. Developed marketing and launch for new services including a financial data service and rollout of online video products, which won Chairman’s Prize.

Ba Economics

Davenport Fellow