Kate Lillian Muir Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia & Athens, Greece

Exploring a new market? Creating a brand? Launching a product? Navigating a crisis? Developing a strategic plan? Communicating key messages? Forging strategic relationships? Building brand awareness? You need… a good plan. Internationally renown cultural institutions, dynamic retail brands, creative enterprises and corporate powerhouses rely on a good plan group. to ideate and implement thoughtful and effective strategy, build brands, open new markets, mentor teams and spark the right conversations at the perfect time.Global from the outset our unique view on the world is fuelled by curiosity, study, relationships and experience. a good plan group. possess a unique aptitude in absorbing situational context and distilling purpose and transforming these observations into strong strategic goals with tangible insights and outcomes.Sparking, connecting and creating conversation, cultural exchange and commercial growth through dynamic strategies punctuated with impactful ideas and a fresh approach. Experienced in leading the marketing, public relations and communications strategies for brands and cultural institutions including The Woolmark Company, Ermenegildo Zegna, Sneakerboy, Neiman Marcus, Miami City Ballet, The Hellenic Museum and The Australian Ballet a good plan group. is led by experienced strategist and communication leader Kate Lillian Muir.

Melbourne, Australia

• Transformed the way we launch our season to gain true media cut through and deliver record breaking sales. “Kate changed our annual launch as she felt it was important to lead with a collaborative approach with the media to create bespoke opportunities for key players. As such, our 2018 season ‘The Power of Imagination’ garnered rave reviews and quality high-calibre coverage across business press, consumer, arts, influencers and news media platforms. This resulted in the most successful media launch with the fastest ever sales in recent history. The perfect setup for ongoing success in 2018."• Expanded our media relations program to include lifestyle and news publications, editors, international titles and digital platform owners, key relationships have been established and resulted in impactful editorial results in both mainstream and niche publications and platforms outside of the arts to reach new audiences.• Executed multiple ‘first in the company’s history’ activities including pop up and free outdoor performances that brought the ballet out of the theatre and onto the street. These key moments were leveraged for media calls, Facebook Live and flyering opportunities, whilst doubling as community engagement platforms.• Fostered a culture of collaboration across the business, and with external partners, to ensure the execution of forward thinking, dynamic and engaging communication outcomes that successfully position the brand for government grants, philanthropy, corporate partnerships and customer recruitment/retention.• Built a strong team with consumer and lifestyle brand experience, strong media relationships and can-do attitudes.

• Commissioned by The Australian Ballet to find a sponsor to bring a project with @ballerinaproject_ to life. Through my network I was able to secure a funding opportunity through luxury jewellery house Van Cleef & Arpels, this introduction resulted in a full corporate sponsorship with long term outcomes.• Co developed The First Thread (2014 - 2016), an e-commerce project that acted as an incubator and retail platform for emerging Australian fashion designers. Through this project we negotiated the first every emerging designer collaboration with DreamWorks resulting in a marketable retail collaboration.• Influential in the creation of cult brand SNEAKERBOY leveraging my keen understanding of the both the millennial and affluent Asian market to form the DNA of the brand.

Sydney, Australia

Sydney, Australia

Bachelor Of Communications

Master Of Marketing

Gemba Candiate 2021