Responsible for creating the organization’s marketing campaigns and developing customized marketing plans and materials for clients. Develops and maintains client relationships and tracks associated client data. Utilizing extensive knowledge of dance and entertainment industry trends to develop visual content for brand social media profiles and marketing campaigns. Responsible for eCommerce and in-person event boutique operations, including development of sales goals, sales reporting, new product concepts, new and existing product marketing plans. Manages operations of in-person event activities.

Character performer and dancer involved in multiple parades, shows, and media events at the Disneyland Resort. Participation in national and local media events utilizing presentation, public relations, and communications abilities.

Responsible for training new “Character Look-Alike” parade performers in their respective character roles. Requires extensive knowledge of all characters and Disney culture, and the ability to teach content effectively. Trains on company policies, emergency preparedness, and safety.

Free People x Poshmark: While performing the Store Manager role, worked with the Free People wholesale team to manage our Poshmark “social store.” Utilized Blue Cherry system for buying product that best reflects customer profiles. Planned and coordinated a product drop schedule. Developed strong customer relationships through consistent customer service and communication. Partnered with the Poshmark marketing team to develop successful campaigns for new products, as well as providing input into the development of new Poshmark marketing and social tools. Maintained all operational aspects of the account on the mobile app and website. Created visual media for product listings and edited with Photoshop.

Responsible for all aspects of store operations and store sales results, leading multiple stores simultaneously. Worked closely with Head of Stores and other company executives to develop ideal product assortment, by developing a weekly sales analysis of product successes and opportunities. Successfully led new store opening and store closing/transfer initiatives. Developed sales strategies, goal setting, and incentive program. Oversaw performance of the sales and visual merchandising teams. Responsible for hiring, training/development, and performance evaluation of employees. Created visual displays and led merchandising directives which drove an increase in sales. Built strong relationships with the mall marketing and operations teams. Consistently ranked a top-selling Store Manager in the Southern California district. Noted by company executives as highly skilled in presenting sales and store analytics.

Assisted in opening first store location on the West Coast. Managed store sales team, handled customer service and employee issues. Visual merchandising. Purchasing. Hiring and staff development, and all other store operations, including: payroll and scheduling, managing inventory, receiving shipment, overseeing store sales trends, handling store IT systems, ensuring adherence of company policies. Acted as the company representative for Downtown Disney on collaborative marketing strategies and promotions.

Responsible for achieving store sales goals and all aspects of staff supervision. Resolved customer and employee issues. Assisted with visual merchandising. Assured compliance with corporate policies. Organized and hosted events and fashion shows. Handled shipment and inventory. Built client pool and acted as personal shopper and stylist.

Responsible for product sales, customer service, and building strong relationships with customers. Assisted in product styling and fit sessions, shipment, and web order fulfillment. Involved in visual merchandising and product display. Due to my extensive product knowledge, I supported and trained new employees on store operations and product information.