Katelin Morris Email & Phone Number

Denver, Colorado, United States

- Spearhead day-to-day client relations and served as the primary liaison for renowned brands including Tostitos, Cap’n Crunch, Bubly, MTN DEW, and others in a dynamic agency setting.- Craft and execute comprehensive social media strategies across multiple platforms—Instagram, TikTok, Facebook, Twitter, YouTube, and Reddit—resulting in consistent brand engagement and audience expansion.- Provide strategic direction for integrated campaigns, driving consumer interaction and earned media through innovative digital and social marketing initiatives.- Direct cross-departmental campaign development, ensuring precise execution, timeliness, and adherence to budgetary constraints with meticulous attention to detail.

Denver, Colorado, United States

Crafted program-specific social and digital strategies for prominent brands including DoorDash Gaming, MTN DEW, Pepsi, and Rockstar Energy. Streamlined and optimized the agency’s influencer strategy, improving the identification and management processes. Managed all aspects of paid and organic social and digital workstreams, collaborating with IAT partners to successfully launch the NBA All-Star Livestream #LiveAtTheBlock on Twitter for Ruffles and DEW, achieving over 1,270,000 views and 79,000+ engagements. Additionally, contributed to RFPs, new business pitches, quarterly reconciliations, and scoping initiatives.

Denver, Colorado, United States

Collaborated closely with cross-functional teams to develop and execute comprehensive go-to-market strategies and digital/social plans for PepsiCo's new beverage brand, Frutly. Led a dynamic influencer campaign for Brisk over three months, coordinating partnerships with 16 influencers across TikTok and Instagram to amplify awareness and drive adoption of the new Brisk Zero product. Spearheaded a highly successful influencer initiative for KFC x DEW, overseeing 7 top-tier creators on TikTok with over 1 million followers each, achieving a reach of 54 million people and garnering 715,796 engagements within a three-week period. Managed community engagement and guided the creative development process for social media content across platforms including Sierra Mist, Activia, and the Frutly brand.

Greater Los Angeles Area

Developed and orchestrated the integration of PR, digital, and social media strategies to elevate brand awareness and engagement. Crafted robust offline and online marketing strategies, curated editorial calendars, coordinated targeted email campaigns, cultivated impactful affiliate and influencer partnerships, and executed successful paid media initiatives. Proactively monitored and analyzed analytics, establishing definitive success benchmarks and utilizing insights to continuously enhance marketing efforts. Notably, my strategic initiatives led to the identification of 49 new opportunities, contributing significantly to unlocking $2.7 billion in untapped revenue during my tenure.

Denver, Colorado, United States

Implemented comprehensive marketing and promotional initiatives, including events and campaigns for Denver's Department of Transportation and Infrastructure. Collaborated closely with business and community partners, researching and negotiating rates with media outlets, vendors, and agencies. Spearheaded revenue-generating sponsorships and sales strategies, contributing to organizational growth. Partnered with creative teams to develop newsletters, informational materials, event programs, and internal branding/logos. Successfully managed and increased Denver DOTI's social media following and engagement by 10% within six months.

Los Angeles, California, United States

Responsible for cultivating new business opportunities with current and prospective entertainment clients at Art Machine. Acted as the primary liaison for Disney Channel and Amazon Studios, managing client relationships and ensuring client satisfaction. Directed daily operations of internal creative and production teams, overseeing the creation of original key art and adaptations for multi-platform services, notably for the DisneyNow channel. Developed and optimized processes for asset creation and management across paid media and social platforms. Conducted extensive research and shared insights on evolving trends in the social and digital landscape to support client strategies. Regrettably, my tenure was prematurely concluded due to family obligations requiring my relocation to Colorado.

Greater Los Angeles Area

Managed major TV and streaming accounts such as Netflix, Sony Pictures Television, HGTV, Hulu, Warner Brothers, and Disney. Directed the conceptualization, planning, and execution of comprehensive 360-degree projects encompassing digital/social media, out-of-home (OOH), print, key art, production, and post-production. Successfully pitched RFPs and presentations to stakeholders, including showrunners, executives, and studio representatives, securing interest and support for projects. Collaborated with IAT partners to coordinate photoshoots, achieve paid media objectives, develop websites, and execute promotional campaigns. Achieved consistent monthly revenue generation exceeding $80,000 and strategically identified and pitched upsell opportunities to clients, contributing to substantial account growth.

Greater Los Angeles Area

Collaborated closely with cross-functional teams, including creative, media planning, digital, and production units, ensuring seamless execution and integration of campaign elements across diverse channels and platforms. Developed comprehensive briefs for creative teams, detailing project objectives, target audience, messaging, and key deliverables. Acted as the primary client liaison, providing regular updates, status reports, and performance summaries while addressing inquiries and concerns promptly. Conceptualized innovative ideas, themes, and strategies to effectively market and promote entertainment content across social media, digital advertising, TV commercials, experiential marketing, and traditional media channels. Managed project budgets, optimized resource allocation, and negotiated pricing with vendors and partners to achieve cost-effective solutions. Cultivated and maintained client relationships across a spectrum of sectors, including non-profit organizations, software companies, robotics partners, and entertainment brands.

Greater Los Angeles Area

Conducted proactive outreach to journalists, cultivating strong relationships and leading successful PR initiatives that secured coverage in top-tier publications such as Today, Forbes, and USA Today. Maintained meticulously updated media lists, publication databases, and media kits, while organizing meeting agendas and preparing comprehensive reports. Managed communications for senior leadership, crafting feature stories, quotes, press releases, media materials, social media content, ad copy, and sales collateral to enhance brand visibility and reputation. Developed and oversaw a creative content and communications calendar to ensure consistent and compelling brand messaging across all products and platforms. Enhanced paid media efforts through strategic initiatives including Search Engine Optimization (SEO) and HubSpot marketing automation campaigns. Collaborated closely with product development, sales, and customer service teams to facilitate effective communication with customers and business partners, ensuring alignment and cohesion across all communication channels.

Greater Denver Area

As the Social Media Coordinator for Daniels College of Business, I spearheaded the creation and daily posting of engaging content across all social media platforms including Facebook, Twitter, Google+, LinkedIn, RenRen, and Weibo. Managed and mentored a social media intern, ensuring consistent channel maintenance and frequent posting. Played a pivotal role in quarterly newsletters, email marketing campaigns, PR initiatives, donor engagement efforts, and alumni relations. Developed and implemented a new social media strategy and content calendar to optimize engagement and reach. Contributed to website maintenance and updates, while serving as a brand ambassador and curator of user-generated content (UGC). Successfully managed community interactions on owned social media channels, and also fulfilled roles as a blog writer, video producer, and content creator to enhance digital presence and storytelling.

Bachelor Of Arts (B.A.), Strategic Communication, 3.8

Bachelor Of Arts (Ba), Marketing

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