Kate Marsden Email & Phone Number

Sydney, Nsw, Au

Surry Hills, New South Wales, Au

Heading up Global Brand Partnerships for Canva, with a focus on Entertainment. Aiming to help empower creatives across this industry to design via forging partnerships with empowerment and values at their core.

Surry Hills, New South Wales, Au

Helping to build the awareness and affinity for Canva via partnering with the worlds most loved and respected brands. My role involves scoping and shaping partnerships across a variety of industries, to help position Canva as the design platform that enables users to express their passions creatively.The role is super varied, which I love! I'm currently focused on building partnerships across Entertainment, Sport, Creative Industries, Philanthropy, SMB ecosystems and more.

Surry Hills, New South Wales, Au

In my first role at Canva, I was responsible for driving GTM plans for their latest Canva Print product launches, crafting the Customer Value Proposition for Canva Print, as well as working across cooperative marketing plans for print and digital partners, including HubSpot, Samsung, Pinterest, Facebook and OfficeDepot.

Wollongong, Nsw, Au

Forever Projects is a not-for-profit which exists to enable a future where every Tanzanian child grows up in a thriving, connected and self-sustained family. Forever Projects creates a platform for people to use what’s in their hands (their time, money or skill set) to contribute to the work on the ground in Tanzania, empowering families via a coordinated program focusing on nutrition, education, and business training and set-up.My role as one of 3 Directors involves providing strategic direction on marketing and communications, customers experience, developing strategic plans, supporting the creative team and helping to identify corporate partnership opportunities.

Mascot, Nsw, Au

I led a team of 3 in the Partnerships and Offshore space for Australia’s leading airline. Our Partnerships spanned National and State Government tourism bodies (both Australian and international), regional airports and the private sector. I was responsible for leading my team to implement all partner marketing activity which requires strong project management and stakeholder engagement skills across multiple partners, time zones and deadlines. As well, I worked with the senior leadership team in contract negotiations with all tourism partners, and played a key role in Qantas’ crisis response to the Australian bushfire and COVID-19 crises. Offshore, Qantas spans 9 regional offices tasked with driving incremental international revenue in fiercely competitive markets. My key responsibility included being the primary head office representative for our offshore marketing managers to enable global marketing efficiencies, designing and leading major stakeholder meetings and learning sessions, as well as budget management and reporting. I had a direct report and worked closely with the senior leadership team in annual offshore budget forecasting and reconciliation, major project design and delivery, as well as regularly presenting on behalf of our offshore teams at head office town halls and other large forums.

Mascot, Nsw, Au

Responsible for supporting our offshore teams through facilitation of Head Office communications and global initiatives, including global campaign/asset development, local creative support with onshore media and creative agencies on behalf on offshore teams, and ensuring that creative developed locally meets Qantas’ masterbrand guidelines and tone of voice.Playing a key role in the prioritisation of offshore marketing and approval of all offshore marketing budgets as well as working with the Qantas HQ analytics team to support key Marketing analytics requirements offshore, together with sharing of broader strategies, optimisations and digital best practice across our global marketing teams.

Shanghai, Jing'An, Cn

China Skinny is a full service agency offering research, strategy and marketing execution, to reach and engage Chinese consumers. The agency has worked with over 100 multinational brands spanning 20 industries.I joined China Skinny for 3 months as part of a 7 month overseas work trip/sabbatical. My key achievements and contributions to China Skinny and their clients during this time included:Leading the successful pitch for a major new tourism client in Australia.Project lead on the inaugural Australia-China Business Sentiment Survey; a joint initiative of Westpac and the AustCham Shanghai. Project involved analysis and visualisation of the survey data into a major report, infographics, case studies and presentation. Major contributor to the delivery of several client projects spanning a multinational furniture retailer; a new market entrant in the FMCG category and a disruptor in the home furnishing category. Project work spanned scoping and advising on new market trends, delivering market entry strategies, drawing actionable insights from customer research and scoping/advising on market trends and gap analysis.

Sydney, Nsw, Au

BridgeClimb Sydney is one of the most sought-after tourism experiences in Australia. In this role, I was responsible for developing and implementing the international B2C & B2B marketing strategies, with a focus on the US, UK, China markets. These marketing strategies spanned across a variety of channels including digital, social, influencer, B2B and traditional, with close alignment with PR activities.I had a heavy focus on developing the China market, which moved from 9th to 3rd largest market for the company during my tenure.Another key achievement was my successful pitch and implementation of an industry Influencer Program, where I brought together financial partners across the private and public sector to invest in hosting 24 Key Opinion Leaders from China. This was a first for the industry. I was very proactive in leading stakeholder management with external partners spanning multiple digital and PR agencies, key trade partners including Expedia, Viator, TripAdvisor, and government agencies including Tourism Australia and Destination NSW.

Sydney, Nsw, Au

I was head-hunted to join BridgeClimb Sydney to develop and implement their market-entry strategy to China.This strategy and marketing plan spanned product development; asset creation across web, digital, social channels; distribution plan and launch strategy which had a heavy PR focus. The China market saw a 30% YOY increase since the launch of this plan in early January 2013.My role expanded to be responsible for the marketing of all international markets, which was driven by a strong digital, social and B2B focus. I was promoted to Marketing Development Manager from this role.

Tourism Wollongong is a dual private and publicly funded organisation responsible for destination marketing of the city and broader South Coast region in New South Wales. In this role, I managed an agile team of 5 staff (achieving zero attrition during tenure) and was responsible for developing and implementing the domestic and international sales and marketing strategy, including budget setting and management of external PR, IT and advertising agencies.One of my key achievements in this role was to co-curate and lead a campaign which mobilised the local population to proactively share their love for the region as a tactic to attract visitation. This campaign was multi-faceted, spanning event, social, content and PR initiatives.

In this role, I executed the sales and marketing strategy, which involved promoting the destination on international sales trips across China, India, South East Asia, NZ, UK and Europe. Two key achievements in this role included leading the launch of social media channels for the destination and in conjunction with our PR agency, I co-led a group of early influencers on Twitter on a famil visit throughout the region.I was promoted to Sales and Marketing Manager from this role.

Popayan, Co

During travels through Central and South America in 2008/09, I was a writer for backpacking website; Hosteltrail. This involved writing reviews for hostels and attractions, including liaising with tourism operators in Spanish.

Sydney, Nsw, Au

The Department of Premier and Cabinet leads the NSW public sector to deliver on the Government's commitments and priorities.As the Tourism Policy Advisor to the NSW Tourism Minister, I was responsible for advising on policy direction, formulating strategies for direction and improvement of the industry, coordinating Ministerial engagements throughout NSW and collaborating with the Media Advisor on media releases, story ideas and crisis response. I was known for a proactive and collaborative approach to the role which saw me forge positive relationships with all facets of the NSW tourism industry and State and Federal counterparts.

In this role, I worked in close collaboration with the General Manager in the development of a touring experience; the Grand Pacific Drive. The marketing campaign I helped to create and was largely responsible for executing, successfully pitched for a $500,000 Federal Government marketing grant, as well as winning the NSW Tourism Award for Destination Marketing in 2006.I was awarded the Young Achiever in Tourism Award at the 2006 NSW Tourism Awards.

I worked across several hotel departments including Concierge, Reception and F&B.

Bcomm Marketing, Tourism And Hospitality Management, Marketing, Tourism & Hospitality

Education record