Kate Lunt Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Fort Washington, Pa, Us

Marketing executive for a pediatric software solutions company delivered via SaaS and on-prem, I led growth marketing and brand awareness initiatives across three lines of business including EHR, RCM, and medical practice marketing and patient engagement products and services achieving 23 percent average annual revenue growth.STRATEGIC INITIATIVES- Led research and market analysis for product positioning, messaging and brand marketing- Pioneered a new product marketing model, successfully launching 10+ new products and services, executing aligned marketing campaigns.- Facilitated a company-wide initiative to create a unifying brand script aligning leaders and messaging across lines of businessGROWTH SUCCESS- Led the development of a search engine marketing program with a ~300-500 percent ROI reducing Cost of Conversion by 47 percent- Revitalized an underperforming website, achieving page one organic Google rankings and a 55 percent YoY increase in converted website leads- Implemented a website revamp boosting organic search traffic by 41 percent and reducing bounce rate by over 50 percent - Re-invigorated social media increasing engagement by 22 percent and demand gen by 2 percent- Integrated and revitalized an acquired company's marketing, boosting revenue by 20% MARKETING OPERATIONS & TECHNOLOGY- Implemented a new marketing tech stack, process and KPIs, reducing expenses by 49 percent- Managed marketing and sales operations, lead workflows, lead-to-funnel management and designed internal and external BDR email and call scriptsBRAND & CUSTOMER ENGAGEMENT- Developed a content strategy across and within brands including an extensive library of case studies, on demand webinars, videos, and educational materials- Created a customer communication program to deliver critical company news, increase user conference attendance, and drive upsell campaign revenue growth - Increased brand recognition through PR, industry events, and tradeshows

Scottsdale, Arizona, Us

Marketing executive for a leading global telehealth software and medical device company with an emphasis on provider, hospital, rural health, behavioral health and corrections markets.STRATEGIC INITIATIVES- Built a product marketing program (team, processes, KPIs) to support product launches and business goals. - Led and launched a 2021 rebrand with new imagery and messaging- Led market research (positioning, competitive analysis, personas) for go-to-market strategies- Launched aggressive content marketing program (blog, case studies, white papers, webinars, presentations) and an awards program achieving Business.com Best Overall Telemedicine Platform and MedTech Breakthrough Award for Best Virtual Care ProgramGROWTH SUCCESS- Led multi-channel digital marketing campaigns, driving a 300 percent revenue growth from 2018-2021 - Grew sales pipeline generating 7500 MQLs, converting 476 high value deals- Boosted website authority by 10 points through a comprehensive search engine optimization strategy (backlinks, content optimization)- Increased relevant web traffic by 200 percent and landing page conversions by 37 percent- Increased social media engagement (LinkedIn +140 percent; X/Twitter +73 percent)MANAGEMENT & OPERATIONS- Managed marketing and BDR teams for lead gen, sales enablement, and go-to-market activities - Partnered with sales and customer success teams to develop ABM campaigns and upsell opportunities- Implemented a new marketing tech stack, data-driven reporting and KPI measurement frameworkBRAND AND PUBLIC RELATIONS- Secured industry-wide speaking engagements including speaker acceptance for HIMSS20 (less than 20 percent of applications accepted)- Managed PR, speaking opportunities; executive media training increasing earned media by 53 percent - Managed industry partnerships and analyst relations - HIMSS, American Telemedicine Assoc (ATA), Chilmark, KLAS, IDC, Signify

Grafton, Auckland, Nz

As Director of Marketing for a global population health company, I led the expansion of the US market, overseeing demand generation, digital marketing, public relations and brand awareness initiatives.STRATEGIC INITIATIVES- Designed a targeted strategy to penetrate HIE, payers, hospitals, providers, public health, and ACO markets- Developed a go-to-market strategy and buyer persona guide for three new serviceable markets- Implemented a website content experience platform for better visitor experiences, accelerated landing page conversions and lead scoringGROWTH SUCCESS- Led the strategy and implementation of ABM (Account Based Marketing) and other paid advertising strategies increasing top of funnel acquisition by 46 percent- Developed and managed content and partnerships marketing programs increasing web traffic by >50 percent- Managed client community activities and customer referral and success strategies and programs- Built and managed networks of industry associations, PR agencies, media contacts, and industry analyst firms improving KLAS Research customer rating scores from 65 to 89- Managed trade shows and an annual user conference, while leading PR and communications initiatives with key industry partners and media outlets

Phoenix, Az, Us

Marketing leadership for two companies: Jewish Family & Children's Service, a FQHC and community behavioral health organization (nonprofit) and their child health IT company, Topaz Information Solutions (sold to NextGen Healthcare).

Québec, Québec, Ca

Eagan, Minnesota, Us

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Science - Bs, Business Administration And Management, General