Kate Lunt Email and Phone Number
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Track record scaling B2B SaaS businesses, building marketing teams, designing impactful go-to-market strategies that help brands get to $100M+ valuations. Inspiring leader and adept problem solver, I leverage data to make informed decisions. My adaptability ensures I earn trust swiftly across an organization.Growth Marketing Executive / VP of MarketingEmail: kathleen.lunt@gmail.comWebsite: www.katelunt.comCORE COMPETENCIES:Leadership: Hands-on, service-oriented leadership for high-performing teams.Strategy: Aligning marketing plans with business goals.Demand Gen: Acquiring new customers through multi-channel marketing.Digital Marketing: Leveraging online channels for product promotion and sales.Brand Strategy: Optimizing brand reputation and visibility.Content Marketing: Creating engaging content to attract and convert leads.Product Marketing: Leading go-to-market strategies for product launches.Analytics: Data-driven marketing for performance optimization.Market Research: Translating market analysis into actionable strategies.Public Relations: Securing media coverage and building relationships.Technology: Implementing and managing marketing technology.Industry Network: Strong connections with industry experts, agencies, and analysts.Sales Enablement: Providing resources for the lead-to-customer journey.Events: Executing over 200 exhibitor and industry events.Creative: Translating content into compelling visuals.ACCOMPLISHMENTS: Growth Driver - I have led digital marketing campaigns that resulted in 23% YoY revenue growth for a late stage company, 300 percent revenue growth for a mid-stage company and a start-up from $1M to $100M within five years. Brand Champion - I have increased brand recognition for multiple companies through PR, industry events, trade shows, speaking engagements, and led numerous rebrands. Notable accomplishments include revitalizing an underperforming website achieving a 55% YoY increase in converted leads and increasing earned media by 53% in one year. Strategic Leader - I have built teams from scratch three times, pioneered new product marketing programs and developed new marketing tech stacks twice - saving money and improving efficiency.LET'S CONNECT: I am available for full time marketing executive opportunities and contract marketing consult projects. Please contact me for more details! 480-310-2160 or kateluntmarketing@gmail.com
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Fractional Chief Marketing OfficerAchieve CmoSalt Lake City, Ut, Us
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Vice President MarketingOffice Practicum Feb 2022 - Aug 2024Fort Washington, Pa, UsMarketing executive for a pediatric software solutions company delivered via SaaS and on-prem, I led growth marketing and brand awareness initiatives across three lines of business including EHR, RCM, and medical practice marketing and patient engagement products and services achieving 23 percent average annual revenue growth.STRATEGIC INITIATIVES- Led research and market analysis for product positioning, messaging and brand marketing- Pioneered a new product marketing model, successfully launching 10+ new products and services, executing aligned marketing campaigns.- Facilitated a company-wide initiative to create a unifying brand script aligning leaders and messaging across lines of businessGROWTH SUCCESS- Led the development of a search engine marketing program with a ~300-500 percent ROI reducing Cost of Conversion by 47 percent- Revitalized an underperforming website, achieving page one organic Google rankings and a 55 percent YoY increase in converted website leads- Implemented a website revamp boosting organic search traffic by 41 percent and reducing bounce rate by over 50 percent - Re-invigorated social media increasing engagement by 22 percent and demand gen by 2 percent- Integrated and revitalized an acquired company's marketing, boosting revenue by 20% MARKETING OPERATIONS & TECHNOLOGY- Implemented a new marketing tech stack, process and KPIs, reducing expenses by 49 percent- Managed marketing and sales operations, lead workflows, lead-to-funnel management and designed internal and external BDR email and call scriptsBRAND & CUSTOMER ENGAGEMENT- Developed a content strategy across and within brands including an extensive library of case studies, on demand webinars, videos, and educational materials- Created a customer communication program to deliver critical company news, increase user conference attendance, and drive upsell campaign revenue growth - Increased brand recognition through PR, industry events, and tradeshows -
Vice President Of MarketingGlobalmed Telemedicine Nov 2018 - Feb 2022Scottsdale, Arizona, UsMarketing executive for a leading global telehealth software and medical device company with an emphasis on provider, hospital, rural health, behavioral health and corrections markets.STRATEGIC INITIATIVES- Built a product marketing program (team, processes, KPIs) to support product launches and business goals. - Led and launched a 2021 rebrand with new imagery and messaging- Led market research (positioning, competitive analysis, personas) for go-to-market strategies- Launched aggressive content marketing program (blog, case studies, white papers, webinars, presentations) and an awards program achieving Business.com Best Overall Telemedicine Platform and MedTech Breakthrough Award for Best Virtual Care ProgramGROWTH SUCCESS- Led multi-channel digital marketing campaigns, driving a 300 percent revenue growth from 2018-2021 - Grew sales pipeline generating 7500 MQLs, converting 476 high value deals- Boosted website authority by 10 points through a comprehensive search engine optimization strategy (backlinks, content optimization)- Increased relevant web traffic by 200 percent and landing page conversions by 37 percent- Increased social media engagement (LinkedIn +140 percent; X/Twitter +73 percent)MANAGEMENT & OPERATIONS- Managed marketing and BDR teams for lead gen, sales enablement, and go-to-market activities - Partnered with sales and customer success teams to develop ABM campaigns and upsell opportunities- Implemented a new marketing tech stack, data-driven reporting and KPI measurement frameworkBRAND AND PUBLIC RELATIONS- Secured industry-wide speaking engagements including speaker acceptance for HIMSS20 (less than 20 percent of applications accepted)- Managed PR, speaking opportunities; executive media training increasing earned media by 53 percent - Managed industry partnerships and analyst relations - HIMSS, American Telemedicine Assoc (ATA), Chilmark, KLAS, IDC, Signify -
Marketing ConsultantMk2 Marketing May 2016 - Nov 2018
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Us Director Of MarketingOrion Health Apr 2017 - May 2018Grafton, Auckland, NzAs Director of Marketing for a global population health company, I led the expansion of the US market, overseeing demand generation, digital marketing, public relations and brand awareness initiatives.STRATEGIC INITIATIVES- Designed a targeted strategy to penetrate HIE, payers, hospitals, providers, public health, and ACO markets- Developed a go-to-market strategy and buyer persona guide for three new serviceable markets- Implemented a website content experience platform for better visitor experiences, accelerated landing page conversions and lead scoringGROWTH SUCCESS- Led the strategy and implementation of ABM (Account Based Marketing) and other paid advertising strategies increasing top of funnel acquisition by 46 percent- Developed and managed content and partnerships marketing programs increasing web traffic by >50 percent- Managed client community activities and customer referral and success strategies and programs- Built and managed networks of industry associations, PR agencies, media contacts, and industry analyst firms improving KLAS Research customer rating scores from 65 to 89- Managed trade shows and an annual user conference, while leading PR and communications initiatives with key industry partners and media outlets -
Senior Marketing ManagerJewish Family & Children'S Service Of Arizona Nov 2012 - May 2016Phoenix, Az, UsMarketing leadership for two companies: Jewish Family & Children's Service, a FQHC and community behavioral health organization (nonprofit) and their child health IT company, Topaz Information Solutions (sold to NextGen Healthcare). -
Senior Marketing SpecialistIa Financial Group (Industrial Alliance) Jul 2007 - Jan 2011Québec, Québec, Ca -
Marketing SpecialistOmnimount Systems Inc. Dec 1997 - Jan 2007Eagan, Minnesota, Us
Kate Lunt Skills
Kate Lunt Education Details
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Western International UniversityManagement And Operations -
University Of PhoenixGeneral
Frequently Asked Questions about Kate Lunt
What company does Kate Lunt work for?
Kate Lunt works for Achieve Cmo
What is Kate Lunt's role at the current company?
Kate Lunt's current role is Fractional Chief Marketing Officer.
What is Kate Lunt's email address?
Kate Lunt's email address is ka****@****ail.com
What is Kate Lunt's direct phone number?
Kate Lunt's direct phone number is +148031*****
What schools did Kate Lunt attend?
Kate Lunt attended Western International University, University Of Phoenix.
What skills is Kate Lunt known for?
Kate Lunt has skills like Marketing, Marketing Communications, Marketing Strategy, Advertising, Leadership, Public Relations, Social Media, Customer Service, Email Marketing, Training, Copywriting, Seo.
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