Kate Lutes, M.A. Email & Phone Number

Greater Minneapolis-St. Paul Area

- Lead internal marketing strategist on fast-paced D2C incubation team to successfully prove business concept; managed multiple initiatives to execute brand + CX for all offline touchpoints and digital products to launch business in under four months. - Facilitated strategic journey mapping sessions with functional stakeholders to identify CX gaps and.

Eagan, MN

As the leader of the marketing team, my key accomplishments include: - Led brand refresh and implementation to transform Infinity from technical product-focused marketing to homeowner-friendly and experience-focused approached; infused marketing strategy and assets with benefits messaging- Managed team of six direct reports, focusing on growing their.

Eagan, MN

As a member of the marketing team, my key accomplishments included: - developed and implemented social media strategy- managed Infinity Executive Forum and Summer Summit, Infinity's largest events for dealer education and networking - ideated and project managed marketing collateral creation to support dealer and brand marketing activities

Greater Minneapolis-St. Paul Area

• My work at Robins Kaplan LLP encompassed three primary areas: client and prospect presentation/pitch development, external firm events, and internal communications.
• I worked closely with our attorneys and my Marketing & Business Development colleagues to develop compelling presentations and pitches to drive firm business development efforts, tailoring the content to fit a.
• I also planned and managed all external firm events, creating opportunities for our attorneys to connect with clients, prospects, and referral sources.
• I worked with our Communications Manager to develop and implement internal communications strategy. Key achievements included the creation of the Daily Digest, distributed firm wide to share daily updates about the.

• At Greene Espel, I drove firm marketing and business development initiatives. I worked with our firm's COO, Marketing Chair, and all attorneys to identify opportunities and implement strategies to solidify client.
• Oversaw firm content strategy, including drafting timely website content, updating attorney biographies, and revising practice area descriptions.
• Worked with attorneys to draft and edit firm responses to Requests for Proposals and create client presentation materials, leading to client retention and new client opportunities.
• Maintained and monitored firm social media presence. Conducted training for attorneys on social media best practices.
• Served as firm Microsoft Dynamics CRM internal resource, responsible for data quality, list management, and user training.
• Created firm collateral, including managing work product and relationships with website, photography, and graphic design business partners

• Major accomplishments include:
• Led firm rebrand project, which included developing new logo and collateral materials, website updates, and communications campaign to announce new brand identity, move, and firm anniversary.
• Identified opportunity for firm to develop mobile website and worked with developer to create mobile site on time and under budget.
• Project managed firm international initiative. Organized all strategic events, designed collateral, and coordinated Chinese and Spanish translation of website content.

Ma, Media And Communications With Distinction

- Coursework in political communications, the political economy of mass media, media theory, international media and media audiences.

Bachelor Of Science, Journalism And Mass Communication, Political Science

- Graduated with Distinction - State of Wisconsin Academic Excellence Scholarship Recipient 2004-2008 - 2004 GE Star Scholarship Winner.