Katelyn Benson Email & Phone Number

Avon, Ct, Us

Waltham, Massachusetts, United States

• Initiated and executed the rebranding of social media accounts across 3 different platforms such as Instagram, Facebook, and LinkedIn• Created promotional materials for social media and posters for meetings, events, and Bentley's first APDA Debate Tournament• Maintain contacts with 8 other organizations on-campus to collaborate with for events, and to discuss marketing strategies to reach target audiences• Monitored and assessed audience engagement metrics across various social media platforms, identifying trends and opportunities to optimize performance and drive audience growth• In first span of 2 months, on Instagram I increased follower count by 6%, account reach by 73.6% in followers and 174% in non-followers and overall profile visits by 114%• Managed marketing for Bentley University's first APDA Tournament which successfully attracted 13 teams and grew the organization's connections and network

Waltham, Massachusetts, United States

· Hosted and prepared minutes to plan ahead discussions need to be held for each meeting and keep plans organized· Collaborate alongside the Marketing Chair on content management and designing posts, posters, and banners· Analyze finances with Treasurer and structure a budget for each semester· Led fundraising initiatives to support good causes and raise money to participate in tournaments

Waltham, Massachusetts, United States

• Plan and organize 8 events for the semester including event branding, timing, venue selection, travel arrangements, and adherence to budget constraints• Collaborate with marketing to design promotional materials and ensure key information is communicated to audiences• Maintain connections and communication with 10+ businesses and 5 organizations to coordinate collaborations and events with• Hosted and presented for Seasonal Color Analysis Event which attracted 30+ people

Waltham, Massachusetts, United States

• Create budget for planned events and supplies needed for the semester• Managed finances and oversaw financial decisions on events hosted and purchases of goods• Prepared and presented financial appeals to AIA members for approval to host events and activities for club members

· Processed various member transactions including deposits, withdrawals, loan and visa payments, and issuing official checks· Operated cash drawer for daily balances and responsible for returning cash to the vault· Answered questions and gave feedback to problems relative to members and suggested products offered

· Conducted market research, data analytics, and optimized social media presence for a FinTech startup· Developed skills in personal finance, market research, investing, and marketing· Held weekly meetings to collaborate with fellow ambassadors on developing marketing strategies and learning about finance and investing· Collaborated closely with the CEO and executives of Bumper to provide feedback on the product

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Bentley Speech and Debate Society (Marketing Director and Meeting Coordinator), Fashion Association at Bentley.

Education record

Activities and Societies: · National Honors Society · French Honor Society · Business Club · French Baking Club · Cross Country (Varsity.