Katelyn Johnson Email & Phone Number

San Francisco, Ca, Us

• Led creative production on an average of 50 CRM channel projects by leading kickoffs, project schedule setup, resourcing and managing leadership review.• Increased cross-functional collaboration with the product team by 20%, assisting in new in-app product development, design and execution, adding a 163% YOY increase in in-app deliverables.• Manage resourcing of all CRM projects across writers, designers, external agencies while working closely with marketing managers, legal teams, and product managers.• Oversaw the end-to-end translation process for Instacart's CRM campaigns, ensuring accurate and culturally relevant content across multiple languages and regions, leading to improved customer engagement and satisfaction.• Partnered with department heads and team leads to streamline the migration of the internal legal team onto Monday.com, ensuring a seamless adoption and integration of the tool department-wide, achieving a 25% reduction in time spent during legal review.• Contributed to a doubled iGTV, growing from $208M to $538M

San Francisco, Ca, Us

Austin, Texas, Us

• Minimized SLA time up to 50% by reporting to executive-level personnel on process improvement.• Generated $12M in revenue by organizing over 350 creative assets each month, while executing and monitoring lead-generation campaigns.• Led the comprehensive translation and localization efforts for global marketing campaigns at Spiceworks Ziff Davis, delivering culturally tailored and consistent content across international markets, driving stronger brand recognition and deeper customer engagement worldwide. • Enhanced performance by guiding creative and QA teams of six members each, and two offshore production teams of 18 individuals.

Austin, Texas, Us

• Directed project lifecycle by partnering with cross-functional teams of copywriters, designers, developers, key stakeholders, and leadership.• Coordinated project workflow for over 75 client and internal projects, encompassing digital media, traditional long-form, interactive, and video content on a monthly basis.• Verified achievement of project goals by overseeing quality assurance on all projects during copy and design phases.

Austin, Texas, Us

• Spearheaded all key aspects of digital marketing services, such as SEO, SEM, SMM, reputation management, and email marketing.• Steered branding and marketing efforts for a portfolio of more than 30 student housing units.• Optimized leasing velocity by directing marketing calls and devising new approaches in collaboration with property staff and top management.

Austin, Tx, Us

• Optimized leasing speed and pre-lease percentages through targeted marketing, including layout and messaging.• Implemented and guaranteed adherence to brand guidelines and policies across all platforms by administering portfolio of 28 properties.

Austin, Texas, Us

• Planned, developed and implemented new and ongoing internal and external marketing initiatives to 100+ physicians and 400+ Arise employees• Prepared marketing collateral, referral pads, building signage, company brochures and employee bios for internal and external marketing efforts• Managed all company websites including content updates and brand management • Assisted with branding, marketing and advertising of new physicians, procedures and equipment

Atlanta, Georgia, Us

• Conducted and analyzed weekly competitor market surveys to evaluate competitor rates and specials; present results weekly to senior management who incorporate into Stonemark property’s pricing strategy• Maintained property websites by updating pricing and content • Developed marketing event outlines, budgets and strategic plans• Managed leasing staff by creating sales goals and assist staff in meeting & exceeding goals; efforts have resulted in meeting team sales goals 3 months in a row• Nominated by manager to serve as NET Mentor to train incoming staff, and host Webinar Training Programs for Fairfield properties to increase staff knowledge of insurance program, erenterplan.com

• Summer internship for professional events company • Assisted in logistics planning for corporate conferences with 500+ attendees in Denver, Colorado and San Antonio, Texas for major clients• Assisted in the development of event ideas for the San Antonio Riverwalk Christmas Parade- theme songs and float ideas were implemented during the parade• Managed event orders for furniture, vendors, venues, props, bands, and more • Participated in the writing and design of e-mail marketing campaigns and print publications for clients

Bachelor'S Of Business Administration, Marketing

Certification, Web/Multimedia Management And Webmaster