At Columbia College, a not-for-profit institution based in Calgary, Alberta, I support marketing initiatives to elevate our educational offerings. My focus is on establishing the college's brand and expanding our reach through strategic digital marketing and content creation.Key Responsibilities • Brand Management: Uphold and enhance the college's brand identity, ensuring consistency and impact across all marketing materials and channels.• Digital Marketing: Oversee the college's online presence, from website design and management to SEO maintenance, leveraging data to drive visibility and engagement.• Content Creation: Craft targeted marketing content that resonates with our audience and articulates the college's unique value proposition.• Strategic Advertising: Conduct advertising campaigns across various platforms and foster strong media presence.• Event and Internal Marketing: Develop and maintain the college intranet as a central hub for internal communications. Coordinate and market a range of college events, driving strong attendance and engagement.

During my time at Shomigo, a Toronto-based tech startup, I was at the forefront of revolutionizing local shopping through their innovative online marketplace. My role focused on developing and executing high-level marketing strategies that positioned Shomigo as a leader in supporting small Canadian businesses. Key Responsibilities:• Strategic Marketing: Developed and executed strategies to scale operations and position Shomigo in the competitive e-commerce space.• Branding: Sculpted and maintained Shomigo's brand identity, developing a voice that resonated with the mission to champion local businesses.• Social Media Management: Led social media initiatives, growing our digital presence and engaging with our audience through compelling content and consistent brand voice.• Content Creation: Oversaw content ideation, curation, and scheduling, ensuring a vibrant and relevant stream of media to captivate the community. • Community Building: Fostered a robust community centered on the values of supporting local and sustainable practices, aligning with consumer trends.

Kiwi St. was an online boutique that sold curated vintage, second-hand, and upcycled clothing online. As the proud owner of Kiwi St., I had the joy of blending my passion for entrepreneurship and sustainable fashion. Key Responsibilities • Manage the e-commerce platform to deliver an engaging and user-friendly shopping experience. • Execute all order fulfillment processes with attention to detail and a commitment to quality. • Drive marketing strategies and sustainability advocacy through targeted social media campaigns. • Curate a distinctive collection of clothing, and upcycle pieces to offer unique, sustainable fashion options. • Represent Kiwi St. at local markets, building community connections and promoting sustainable fashion.