Katelyn Grayum Email & Phone Number

Columbia, South Carolina, United States

•Develop six annual health-focused integrated marketing campaigns that enhance the organization's brand image.•Cultivate and manage corporate partnerships with community organizations, utilizing employee engagement, gifts, fundraising, and events to deepen relationships and boost brand awareness.•Write engaging content for diverse communication channels, including websites, intranets, newsletters, magazines, and social media.•Craft communication plans to guide strategic outreach initiatives for the organization’s lines of business.•Represent the organization as an articulate spokesperson at community events.•Coordinate engagement events, including campaign launches, fundraisers, and volunteer projects, fostering a strong sense of community among staff.•Prepare monthly reports for the CEO, providing insights into philanthropic impact.

Columbia, Sc

The Carolina Agency is a full-service, student-run agency at the University of South Carolina’s School of Journalism and Mass Communications. TCA provides innovative solutions to communications issues presented by clients across the Southeast. Founded in 2005, TCA is one of 37 student-run agencies nationally affiliated with the Public Relations Student Society of America. • Manage a department of 18 account staff serving 16 paying clients and provide senior counsel. • Oversee client projects such as media relations for non-profit events, social media marketing for small businesses, and branding for local Fine Arts Center.

Plans, Develops & Implements:• Business to Business Communications• Lead Generation• Prospecting clients

Columbia, South Carolina, United States

• Oversaw two separate accounts teams of 3 and 2 members• Liaise between clients and various departments, communicating effectively to maintain client satisfaction• Delegate tasks to ensure the timely completion of large projects while planning and directing client meetings• Develop and implement strategic communication plans with digital engagement, earned media, and paid media tactics• Create a 4-month editorial calendar for client's social channels• Produce a 2-month content calendar for client's Instagram and Facebook channels• Utilize email marketing software to create an E-newsletter template and disseminate it to client's subscribers

University Of South Crolina

• Serve as the on-air news anchor for the weekly Gamecock News broadcast• Responsible for writing press releases, feature stories and broadcast scripts • Conduct 1-2 interviews per week with students and faculty for news stories• Wrote social copy for rebranding purposes on Facebook and Twitter, garnering 1k media impressions

Columbia, South Carolina Area

• Conduct research and prepare reports and presentations for senior management• Serve as initial contact for incoming telephone calls and direct calls as appropriate • Perform clerical functions; including but not limited to filing, scanning and letter preparation• Attend South Carolina state legislative meetings and record notes of the meetings for senior management

Charlotte, North Carolina Area

• Compiled targeted media lists for special events and industry announcements • Monitored and recorded daily news clippings for the organization via Fullintel media reports• Drafted press releases for the organization and distributed them to news media via Cision software • Strategized effective media promotion for the opening of the Michael Jordan Family Clinics in Charlotte• Developed a public relations campaign to promote a new partnership with CharMeck school system• Facilitated and escorted physicians, team members and executives for television and print interviews

• Reviewed legal paperwork and provided copyediting support • Observed client meetings, mediation sessions, court proceedings and affidavit notarizing

Master Of Mass Communication, Strategic Communication Management

Bachelor Of Arts - Ba, Journalism And Mass Communication, Summa Cum Laude

Activities and Societies: Alpha Delta Pi Sorority Concentration in Public Relations and a minor in Sports and Entertainment Management