Katelyn Grayum Email & Phone Number

Columbia, South Carolina, United States

• Develop six annual health-focused integrated marketing campaigns that enhance the organization's brand image.
• Cultivate and manage corporate partnerships with community organizations, utilizing employee engagement, gifts, fundraising, and events to deepen relationships and boost brand awareness.
• Write engaging content for diverse communication channels, including websites, intranets, newsletters, magazines, and social media.
• Craft communication plans to guide strategic outreach initiatives for the organization’s lines of business.
• Represent the organization as an articulate spokesperson at community events.
• Coordinate engagement events, including campaign launches, fundraisers, and volunteer projects, fostering a strong sense of community among staff.

Columbia, SC

• The Carolina Agency is a full-service, student-run agency at the University of South Carolina’s School of Journalism and Mass Communications. TCA provides innovative solutions to communications issues presented by.
• Manage a department of 18 account staff serving 16 paying clients and provide senior counsel.
• Oversee client projects such as media relations for non-profit events, social media marketing for small businesses, and branding for local Fine Arts Center.

• Plans, Develops & Implements:
• Business to Business Communications
• Lead Generation
• Prospecting clients

Columbia, South Carolina, United States

• Oversaw two separate accounts teams of 3 and 2 members
• Liaise between clients and various departments, communicating effectively to maintain client satisfaction
• Delegate tasks to ensure the timely completion of large projects while planning and directing client meetings
• Develop and implement strategic communication plans with digital engagement, earned media, and paid media tactics
• Create a 4-month editorial calendar for client's social channels
• Produce a 2-month content calendar for client's Instagram and Facebook channels

University Of South Crolina

• Serve as the on-air news anchor for the weekly Gamecock News broadcast
• Responsible for writing press releases, feature stories and broadcast scripts
• Conduct 1-2 interviews per week with students and faculty for news stories
• Wrote social copy for rebranding purposes on Facebook and Twitter, garnering 1k media impressions

Columbia, South Carolina Area

• Conduct research and prepare reports and presentations for senior management
• Serve as initial contact for incoming telephone calls and direct calls as appropriate
• Perform clerical functions; including but not limited to filing, scanning and letter preparation
• Attend South Carolina state legislative meetings and record notes of the meetings for senior management

Charlotte, North Carolina Area

• Compiled targeted media lists for special events and industry announcements
• Monitored and recorded daily news clippings for the organization via Fullintel media reports
• Drafted press releases for the organization and distributed them to news media via Cision software
• Strategized effective media promotion for the opening of the Michael Jordan Family Clinics in Charlotte
• Developed a public relations campaign to promote a new partnership with CharMeck school system
• Facilitated and escorted physicians, team members and executives for television and print interviews

• Reviewed legal paperwork and provided copyediting support
• Observed client meetings, mediation sessions, court proceedings and affidavit notarizing

Master Of Mass Communication, Strategic Communication Management

Bachelor Of Arts - Ba, Journalism And Mass Communication, Summa Cum Laude

Activities and Societies: Alpha Delta Pi Sorority Concentration in Public Relations and a minor in Sports and Entertainment Management