-Provide best-in-class strategic direction and executional leadership to implement proposed acquisition and retention programs across available outbound communication channels (Email, SMS, On-Device Notifications, etc.)-Serve as organizational subject matter expert for marketing automation tool.-Manage production process including QA, development, and deployment for email, blog posts, the customer review program, and press releases.-Manage and report on A/B/n Test & Learn roadmap in order to optimize new and existing mailing templates, frequency strategy, email design, and campaign structure.-Drive database growth in partnership with teams across the organization.

-Serve the Customer Acquisition and Customer Loyalty teams with the end goal of accelerating growth, sharpening communications effectiveness, and improving communications efficiency. -Provide best-in-class strategic direction and executional leadership to implement proposed acquisition and retention programs across available outbound communication channels (Email, SMS, On-Device Notifications, etc.)-Support cross-functional teams in an ad-hoc capacity to deploy surveys for consumer research and critical account-related communications. -Manage communications channel analytics and reporting with high degree of familiarity with the latest and greatest marketing automation strategies and responsive HTML principles.

Lead at project and task level to execute strategy laid out by content team Manage content development efforts for email, website, and blogPrimary owner of content workflow from kickoff and initial brainstorm to design handoffImplement SEO optimization via strategic utilization of keywords, H1 tags, Titles, Meta Descriptions, and alt image textDefine A/B testing and GA Event frameworkQA lead for all Site and Email content projects Monitor, capture, and report meaningful, relevant data on the effectiveness of content with our target audience (identify key metrics)Lead continuous KPI optimization efforts via defining testing framework, interpreting results and iterating with further testsGenerate lists and data extensions within the Salesforce Marketing Cloud (ExactTarget) for email deployments

Manage accounts for online and retail University BookstoresServe as middleman and communicator for business development activities across the companyProspect and close sales opportunities as the team develops new channelsPerform market research with a focus on the Millennial strategy

Generate and increase awareness through innovative ideas conceived through team collaborationUtilize networking capabilities to coordinate and execute school-wide eventsProvide weekly updates for Business Development team regarding weekly activity and progressDesigned new brand logo specific to North Carolina State University

Designed, created and published marketing material to expand brand awareness to target audienceProspected into potential client base to drive product interest and create sales opportunitiesParticipated in sales training focused on value selling techniques

Built strong relationships with both parents and children involved in the programImplemented new information management system to maintain legal and medical documentsPromoted from Middle School Coordinator due to proven leadership, character, and hard work

Planned team-building activities Recorded, organized, and maintained legal documentsProduced a rewards program for kids to foster positive character traits