Katelyn Purtell Email and Phone Number

Digital Talent Lead• Leading tactical execution of talent digital marketing, branding, & sourcing plans.

Currently working with two organizations completing the following roles: • Researching, conceptualizing, and developing visual communication strategies aligned with the organization's objectives and target audience for social media. • Creating and maintaining consistent visual identities for brands, including logos, color palettes, typography, and design guidelines.• Designing and producing a wide range of visual content across different mediums and platforms, such as graphics, illustrations, infographics, videos, presentations, and digital assets.• Ensuring that visual communication efforts are cohesive and impactful across various channels, including print, digital, social media, websites, and mobile applications.

Graduated with Honors — Dec. 2023

• Assisted in the creation of written and visual content for various communication channels, including YouTube videos, social media posts, and visual announcements. • Contributed to managing and updating select social media accounts, including scheduling posts, and monitoring engagement. • Created basic graphics or visuals for use in presentations, social media, or other communication materials.• Worked collaboratively with team members from various departments to ensure consistent messaging and branding.• Assisted in video production tasks, such as shooting, or scripting videos for internal or external use.• Developed a comprehensive communication and marketing strategy for a Pathways Kids summer event.• Actively participated in learning opportunities to enhance skills and knowledge related to communications and public relations.

• Collaborated with full-time 4K teachers and teacher assistants to support children's school readiness.• Assisted with center responsibilities to maintain a safe and sanitary environment.

• Responsible for training and supervising salon staff members. Ensured that employees adhered to company policies and provided excellent customer service at all times.• Maintained high levels of customer satisfaction. Handled customer inquiries, resolved complaints, and ensured that clients had a positive experience during their visits.• Developed and implemented strategies to attract new customers and retain existing ones through various sales and marketing initiatives.• Ensured safety and compliance with health and safety regulations. Made sure that the salon complied with cleanliness standards, proper sanitation procedures, and adhered to tanning regulations and guidelines.• Tracked revenue, expenses, and paychecks. I was responsible for making sales quotas, managing cash flow, and monitoring financial performance to ensure profitability.• Oversaw inventory management, ensuring adequate stock levels of tanning lotions, goggles, and other products. This involved ordering, storage, and organization to ensure that products were available when needed.