-Direct lean, high-performing marketing team and agencies/contractors to execute acquisition strategies and establish a data-driven testing framework across paid social, SEM, affiliate, and owned channels, optimizing media mix and budget to achieve a 37% increase in new buyers, a 30% reduction in CPA and a 380% increase in ROAS while ensuring consistent brand identity-Lead end-to-end customer journey optimization for premium ecommerce experience across digital touchpoints (email, SMS, mobile, web), implementing data-driven personalization and automation strategies, increasing engagement and retention while contributing to $7M EBITDA growthSpearhead the conception, launch and scaling of a new DTC subscription-based wine club business line, creating an entirely new revenue stream that contributes 13% incremental revenue to the company's bottom line-Launch and manage strategic partnerships with premium brands including Michelin Guide and Williams Sonoma, driving $10M+ in incremental revenue (15% growth) through innovative co-marketing initiatives-Orchestrate cross-functional collaboration between product, technology, and operations teams to launch strategic initiatives such as order top-offs, driving 33% AOV increase and 81% lift in contribution margin while enhancing customer experience-Drive implementation of Snowflake data infrastructure and BI visualization tools while developing comprehensive analytics dashboards and KPIs to track growth metrics, inform strategic decisions, and identify customer value optimization opportunities

-High level management responsibilities for programmatic team, along with continued agency education around all things programmatic, including strategy and partners-Architect and operationalize new strategies and tactics across programmatic and social platforms-Guide the agency’s re-alignment of self-serve initiatives, overseeing the head-to-head testing of data partners and platforms, and establishing benchmarks and use-cases-Develop innovative ways to generate data and build better customer profiles for targeting and optimization-Partner with vertical leads to continuously enhance the agency tech stack-Assist in building marketing materials for both existing and potential new clients

As a Lead Strategist, Connected Experience, the primary responsibility is to work across groups to formulate and help execute an efficient and cohesive use of strategic media spends. Reducing the complexity and creating tight integration of strategy is paramount. This role helps bridge the gaps between media, programmatic, social, search and analytics. The goals are to ensure more seamless execution, ensure the right optimization of budgets across channels and identify new opportunities based on the business needs of clients.

• Manage all facets of the campaign execution by overseeing the account management and media teams• Oversee campaign planning, optimization strategies and campaign performance success for a set of top tier client relationships• Oversee the development of RFPs, the final buy recommendation, buy summaries, and campaign measurements • Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns • Manage, review and analyze all client facing deliverables• Present recommendations with fully negotiated media and cost schedules to clients• Stay up to date with emerging trends and identify areas of development within emerging markets• Provide consultative strategic direction to your accounts and identifying appropriate programs and services to meet client needs• Manage the media teams and serve as a mentor and provide guidance/leadership• Guide Media Account Associates/Media Account Mangers in developing media plans• Delegate and oversee responsibilities/assignments appropriate for team members

Planning and Buying across B2B technology, B2C technology, telecommunications, and B2B professional services.Cultivate assigned client/agency relationshipsBuilding strong long-term relationships with media vendors/suppliers on behalf of agency and clients.Comparison of different media properties with solid recommendations for clients and/or colleagues.Management of order processing, invoicing, approval of media insertions and campaign reconciliation including makegood negotiations when needed.Production of post campaign buying reports, competitive spend analysis and other campaign related reportsUploading client creative into the DART ad serverConfigure campaign flightsProduce and analyze daily, weekly, monthly campaign reports measuring performance and effectiveness of online partnerships.Committed involvement in the development of media strategies and the drive to bring them to fruition.

Promote various products and brands at restaurants, grocery stores and bars across the greater San Francisco Bay Area. I record customers thoughts about the products and events and report them back to our management team. I act as the face of our company and of the brands I am promoting.

As a remote stylist I choose apparel for other women based on their styling profiles and the requests they give us. I take into consideration their age, size, the weather, season, and trends.

• Working with planners, clients and creative partners to obtain campaign assets• Uploading client creative into ad server• Downloading and testing of creatives to ensure functionality• Configure campaign flights• Troubleshoot issues/concerns and work with online partners to resolve as needed.• Produce and analyze daily, weekly, monthly campaign reports measuring performance and effectiveness of online partnerships.• Campaign maintenance Adserve support

•Process Service Requests from customers entered via phone or web interface•Direct activities and workload of facilities student staff as needed•Develop and maintain inventory database for all parts and tools within the Housing maintenance system•Perform cleanup projects associated with database merges•Analyze processes, create documentation, and collaborate with training staff in the development of manuals

Administrative tasks such as filing, paperwork, and answering telephones; Computer tasks using MS office suit, FileMaker Pro, DaFIS, and TMA; check in and deliver packages; pick up will-call orders at warehouses using university vehicles; Assist supervisor and other career staff with anything they require; other odds-and-ends jobs

Coordinate all participants and teams involvement in Relay; plan and hold bi-weekly Team Meetings; Communicate with participants via e-mail, office hours and meetings to answer all questions; keep track of team and participant fundraising and event participation; award teams with high involvement; create PowerPoint presentations to inform participants on all aspects of Relay; make videos to advertise Relay and encourage fundraising; advise teams on fundraising strategies/ideas and team involvement; Coordinate with fellow committee members to plan event and maximize fundraising

Trained in the Relay accounting system; Collect and count all money fundraised before and on day of event; Keep track of team fundraising; Enter fundraising amounts into Relay computer program; Ask local businesses for donations

Create and Manage officer and employee budgets totaling to over $400,000Serve on Executive Committee to ensure well-being of chapterWork with Exec to plan and execute larger eventsPay and track all facility billsAssist event planners with using event budgets effectivelyEnsure all members stay in good standing and pay bills on timeOversee all facility employees

Plan service events for chapter to attendCoordinate chapters participation in larger community-wide service eventsTrack mandatory service hours of all members

Helped with set-up of exhibits; researched projects on the computer; office tasks (copying, making packets, filing, data entry, etc.); assisted at special events