Katelyn Vonderheide Email & Phone Number

United States

Develop and implement tests to increase practice profitabilityPartner with analytics team to establish measurement processesLead team in supporting annual community outreach event

Deployed multi-channel enterprise marketing campaignsCreated efficiencies in existing large data management processesPiloted product enhancements and introduced to all practices

Springfield, Illinois Area

Planning, developing and executing digital and traditional marketing initiatives for mid-size companies in a variety of industries throughout the USHeavy focus on digital advertising platforms, including social media, SEO, and SEMMaintaining cognitive flexibility in order to problem-solve for both the agency and clientsManaging numerous projects contemporaneously and ensuring all corresponding deadlines are metDeveloping engaging ad copy for websites, radio, television, press releases and newslettersCoordinating annual marketing plans, including budget management, for customers from varying industries, both locally and nationallyEstablishing measuring tactics and continuously tracking progress of marketing campaigns and drawing actionable conclusions for future marketing effortsMaintaining customer relations and ensuring customer satisfactionHandling communication and negotiation with vendors and media

Bloomington/Normal, Illinois Area

Creating page layouts and headlines for local and sports sectionsTailoring stories, photos and content packages for the webWorking with a local team and regional design center to meet deadlines each night

Charleston, Illinois

Overseeing the night desk and design staff.Designing the classifieds page each night.Creating new layouts and section feature designs.

Charleston, Illinois

Designed page layouts each week for a four-page insertConceptualized weekly content budgets alongside an editor

Charleston, Illinois

Edited articles and cutlines and created headlines to accompany contentPlanned strategies each day with peers to reach a short-term goal

Shelbyville, Illinois

Bachelor’S Degree, Journalism

Activities and Societies: Society of Collegiate Journalists, Kappa Tau Alpha, Honors College

High School

Activities and Societies: National Honor Society, Foreign Language Club, Student Council