Katelyn (Kate) Spencer Email & Phone Number

Denver, Co, Us

Remote

Provide expert guidance, insights, and recommendations on brand optimization strategies to clients. Lead client workshops and brainstorming sessions to drive brand transformations via innovation planning, visual identity development, and creative insight. Devise communication plans aimed at enhancing brand visibility. Oversee end-to-end lifecycle of projects with annual revenue of over $2.5M, from scoping and resource planning to revenue forecasting and P&L management. Cultivate and maintain positive client relationships. Ensure delivery of positive brand experiences across consumer touchpoints.• Secured partnerships, onboarded clients, and initiated new projects, resulting in over $100K in additional revenue. • Spearheaded projects and exceeded client expectations while assuming the Director role in the absence of the manager.Clients: Starbucks, Reckitt, FAGE, Unilever, Booz Allen, Nature's Way, Boar's Head

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Drove strategic thinking within the team in alignment with evolving landscape of commerce and digital marketing. Oversaw strategic grocery customer team accounts for General Mills. Led development of national and seasonal campaigns to enhance brand visibility and engagement. Identified opportunities for growth and optimization within existing client accounts. Developed shopper marketing programs to enhance customer experience. Mentored junior talent while promoting inclusive work environment.• Implemented streamlined processes to enhance collaboration and efficiency within the account team. • Led launch of a new product line, resulting in a significant increase in sales volume that exceeded established benchmarksClient: General Mills

Chicago, Illinois, United States

Researched and analyzed industry trends, market dynamics, and competitor activities. Tailored marketing plans in line with specific retail environments. Collaborated with cross-functional teams to develop and implement marketing strategies and drive market share growth for Kimberly Clark at Kroger retail banners. Managed execution of contract terms with the Cincinnati Bengals partnership. Coordinated virtual and physical events and ensured engaging experiences. • Guided planning and execution of annual cause marketing campaigns, resulting in expansion into two new markets. • Achieved ~15% reduction in overall unit cost for in-store signage through successful contract negotiation; secured cost savings of over $20K in creative fees by leveraging and optimizing pre-existing campaign assets from various retail and brand channels.• Spearheaded the internship program and mentored two interns who were subsequently hired as full-time employees.Client: Kimberly Clark

Greater Chicago Area

Established and maintained open lines of communication to assess client needs, expectations, and feedback. Oversaw budget forecasts for client accounts. Analyzed key performance indicators and reported on campaign success to facilitate data-driven decision-making. Tailored strategies and campaigns to address evolving digital commerce trends. • Navigated pandemic implications and overcame supply chain challenges by building strong relationships with retail media partners, client leads, and internal teams.• Onboarded new vendors equipped with advanced capabilities to monitor and optimize shopper campaigns in real time, resulting in improved KPIs.Client: Kimberly Clark

Greater Chicago Area

· Provide day-to-day support to the New York Lottery Retail and Shopper Business Leadership Team and partner agency, McCann Worldgroup· Source and manage orders of 30+ merchandise/premiums, POS, and signage assets ensuring product quality, brand guidelines, and budgets are met· Prepare, review, and route agency documentation to client, ensuring timeliness and accuracy· Created and manage several status, team, Budget, and finance trackers, creating efficiencies in tracking procurement time and spend· Primary contact for partner Procurement Agency, managing all communication, relaying job details, and creating efficiencies that have cut procurement fee overages by over 4.5%

Indianapolis, Indiana Area

• Increase client efficiencies by migrating content into Lessonly platform which results in increased client satisfaction & use of software• Create learning resource and lessons to optimize client’s training needs • Researched & analyzed industry competitors to deliver opportunities for client optimization• Developed a training program which includes delivering weekly marketing lessons & materials to internal employees

Indianapolis, Indiana Area

•Developed marketing strategies and timelines to promote events via email and Facebook•Built and maintained relationships with music venues and secured interviews with artists•Expanded magazine distribution by 3% by researching stores and cold-calling vendors•Wrote partnership proposals and secured event sponsors • Maintained relationships with clothing & music venue vendors• Improved writing skills by creating bi-weekly email newsletter via MailChimp• Assisted with photoshoot planning & execution• Managed Facebook channel

Indianapolis, Indiana Area

Indianapolis, Indiana

• Created Technical Sales documents for Account Executives’ success stories• Organized office service trip & created video for Super Service Challenge that won $1,000 grant• Improved phone and communication skills by reaching out to old placements for bio updates• Managed timecards and ensured proper delivery of paychecks for contractors

Valparaiso, Indiana

• Managed local farmers market and improved customer relations skill by promoting events and engaging with customers• Reviewed applications, created market layout, and managed communications with vendors• Created market layout for vendors• Reviewed vendor applications and coordinated participation when booth space became available

Valparaiso, Indiana

• Increase Facebook page likes by 27% through improved content posts and paid boosts• Estabilished Instagram presence • Wrote monthly newsletters• Assisted in planning events by contacting vendors, ordering and designing t-shirts• Managed and placed office supply orders • Updated and transferred contacts into new CRM system

As a Sales Associate I assisted customers with their shopping needs and made recommendations, as well as promoted featured products. Making customers feel welcome was always a priority.

Bachelor’S Degree, Marketing And Spanish

Activities and Societies: Kappa Alpha Theta, Dance Marathon decorations committee, Relay for Life, and Club Lacrosse, Intramural Leagues..

Bachelor’S Degree, Study Abroad- Marketing And Spanish, Junior