Katelyn Yoder Email & Phone Number

Cumberland, Maryland

MD/WV

• Responsible for the overall strategy and revenue growth for The American Cancer Society throughout West Virginia & Maryland.
• Identify new sources of income through enhanced sponsorship engagement, and work closely with staff and volunteers to ensure event standards and revenue goals are met.
• Work with the community to increase awareness of the event through new and creative sponsorship, feeder fundraisers, and an increased social media presence.
• Implement new recruitment strategies that increased the number of registered teams, participants, and revenue.

Fairmont, WV

As the sole member of the Marketing Department, I oversaw the operations of each aspect of the hospital’s marketing efforts. Duties include, but not limited to; PR, media buying, event coordination, design and execution of advertising and promotion activities, and contract negotiation.

• Created and maintained databases for future employee use.
• Completed spreadsheets analyzing potential products and attractive markets to enter.
• Worked closely with Excel and Powerpoint to fulfill daily activities.

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Cum Laude graduation status, The National Society of Collegiate Scholars, 2009-2011, Member of the Phi Sigma.

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Activities and Societies: Deans List, Presidents List, Recipient of the Loretta Nash McKaigg Scholarship 2011-2012