Katelyn Yoder Email & Phone Number

Cumberland, Maryland

Md/Wv

• Responsible for the overall strategy and revenue growth for The American Cancer Society throughout West Virginia & Maryland.• Identify new sources of income through enhanced sponsorship engagement, and work closely with staff and volunteers to ensure event standards and revenue goals are met.• Work with the community to increase awareness of the event through new and creative sponsorship, feeder fundraisers, and an increased social media presence.• Implement new recruitment strategies that increased the number of registered teams, participants, and revenue.

Fairmont, Wv

As the sole member of the Marketing Department, I oversaw the operations of each aspect of the hospital’s marketing efforts. Duties include, but not limited to; PR, media buying, event coordination, design and execution of advertising and promotion activities, and contract negotiation.

•Created and maintained databases for future employee use.•Completed spreadsheets analyzing potential products and attractive markets to enter.•Worked closely with Excel and Powerpoint to fulfill daily activities.

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Cum Laude graduation status, The National Society of Collegiate Scholars, 2009-2011, Member of the Phi Sigma.

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Activities and Societies: Deans List, Presidents List, Recipient of the Loretta Nash McKaigg Scholarship 2011-2012