Kate Abbott

Kate Abbott Email and Phone Number

Digital Marketing Manager @ Maryland Food Bank
Washington, DC, US
Kate Abbott's Location
Washington DC-Baltimore Area, United States, United States
Kate Abbott's Contact Details

Kate Abbott personal email

n/a
About Kate Abbott

I’m a marketing professional with 10+ years working with cross-functional teams specializing in digital content, communications and advertising. I’m looking to bring my passion for data-driven, creative solutions to screen near you.

Kate Abbott's Current Company Details
Maryland Food Bank

Maryland Food Bank

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Digital Marketing Manager
Washington, DC, US
Kate Abbott Work Experience Details
  • Maryland Food Bank
    Digital Marketing Manager
    Maryland Food Bank
    Washington, Dc, Us
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  • Maryland Food Bank
    Digital Marketing Manager
    Maryland Food Bank Jun 2023 - Present
    Baltimore, Maryland, Us
    • Develop digital advertising recommendations aligned with MFB's strategic plan, optimizing Return on Ad Spend (ROA) through tactical modifications.• Co-manage digital advertising agency relationship overseeing creative processes, consolidating team feedback, and serving as the final reviewer for creative approvals.• Collaborate with marketing team to build and promote brand campaigns, crafting multi-platform recommendations spanning video, display, social, SEM, and traditional media tactics.• Advise on and build email communication creative and strategy, contributing to targeted and effective email campaigns.• Partner with PR Agency to enhance social media engagement and following through strategic content planning and creative enhancements.• Assist in gathering on-site and real-time content for impactful social media posts, contributing to increased engagement metrics.• Collaborate with Web Manager to identify high-performing content and pages on the website, driving informed decisions on content optimizations and needs.• Develop UX strategies based on website behavior paths, conversion optimization, and donor attribution to improve overall digital performance.
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  • Mileone Autogroup
    Digital Marketing Manager
    Mileone Autogroup Jun 2021 - Mar 2023
    Us
    • Led strategic digital initiatives for a network of 75 dealerships at MileOne Autogroup, directing cross-functional teams of up to 9 members.• Executed creative strategy and analyzed performance of digital advertising campaigns, managing budgets of over $1 million.• Launched and managed mileonecares.com and mileonejobs.com, overseeing branding, website development, and content strategy.• Successfully implemented cost-saving measures through industry partnerships, resulting in a reduction of up to 25% in cost-per-acquisition.
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  • Mileone Autogroup
    Senior Regional Marketing Coordinator
    Mileone Autogroup Jul 2019 - May 2021
    Us
    • Assumed responsibilities from previous Regional Marketing Coordinator role and directly supervised a Regional Marketing Assistant.• Onboarded new regional marketing team members and developed project management tools to streamline routine tasks.• Facilitated weekly meetings with regional marketing teams to improve processes.• Led the creative redesign of 42 monthly newsletters, resulting in a 22% increase in customer engagement.
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  • Mileone Autogroup
    Regional Marketing Coordinator
    Mileone Autogroup Oct 2016 - Jun 2019
    Us
    • Managed and maintained website and customer communications for 10 dealerships, including monthly email campaigns, website content, third-party listings, and social media accounts.• Worked with Regional Marketing Manager to compile monthly dealership sales and ad performance reports.• Established and maintained strong relationships with dealership management, aligning content with sales and service initiatives.
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  • Delmarva Broadcasting Company
    Media Assistant
    Delmarva Broadcasting Company Dec 2014 - Oct 2016
    • Collaborated with account managers on new client acquisitions to create sales recommendations, presentations, and advertisement examples.• Organized listener engagement opportunities such as off-site activations, in-studio concerts, and remote broadcasts.• Led the promotional launch of an on-site performance venue, including developing sponsorship packages, graphic design, and event coordination.
  • Fallston Group, Llc
    Marketing & Communications Intern
    Fallston Group, Llc Jan 2014 - May 2014
    Baltimore, Maryland, Us
    Responsible for website and social media content intended to build B2B awareness regarding leadership, reputation management and crisis management. Also assisted with competitor and industry research, as needed.
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  • Harford County Public Schools
    Contracted Communications Specialist
    Harford County Public Schools Feb 2012 - May 2012
    Bel Air, Md, Us
    · Wrote press releases, media alerts, & social networking for media partners. · Organized and wrote student and educator recognitions for bi-weekly Board of Education meetings. · Wrote news stories regarding events for the Harford County Public Schools website.· Assisted with the planning, preparation and execution of press conferences and media events
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  • Harford County Public Schools
    Communications Intern
    Harford County Public Schools Oct 2009 - Oct 2010
    Bel Air, Md, Us
    View

Kate Abbott Skills

Social Media Marketing Social Media Press Releases Marketing Microsoft Office Market Research Social Networking Microsoft Excel Blogging Advertising Facebook Microsoft Word Public Speaking Event Planning Radio Advertising Marketron Photoshop Sales Strategy Public Relations Time Management Copywriting Organization Google Docs Teamwork Writing Editing

Kate Abbott Education Details

  • Towson University
    Towson University
    Business Administration

Frequently Asked Questions about Kate Abbott

What company does Kate Abbott work for?

Kate Abbott works for Maryland Food Bank

What is Kate Abbott's role at the current company?

Kate Abbott's current role is Digital Marketing Manager.

What is Kate Abbott's email address?

Kate Abbott's email address is ka****@****one.com

What schools did Kate Abbott attend?

Kate Abbott attended Towson University.

What skills is Kate Abbott known for?

Kate Abbott has skills like Social Media Marketing, Social Media, Press Releases, Marketing, Microsoft Office, Market Research, Social Networking, Microsoft Excel, Blogging, Advertising, Facebook, Microsoft Word.

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