Kate Abbott Email & Phone Number

Washington, DC, US

Baltimore, Maryland, US

• Develop digital advertising recommendations aligned with MFB's strategic plan, optimizing Return on Ad Spend (ROA) through tactical modifications.
• Co-manage digital advertising agency relationship overseeing creative processes, consolidating team feedback, and serving as the final reviewer for creative approvals.
• Collaborate with marketing team to build and promote brand campaigns, crafting multi-platform recommendations spanning video, display, social, SEM, and traditional media tactics.
• Advise on and build email communication creative and strategy, contributing to targeted and effective email campaigns.
• Partner with PR Agency to enhance social media engagement and following through strategic content planning and creative enhancements.
• Assist in gathering on-site and real-time content for impactful social media posts, contributing to increased engagement metrics.

US

• Led strategic digital initiatives for a network of 75 dealerships at MileOne Autogroup, directing cross-functional teams of up to 9 members.
• Executed creative strategy and analyzed performance of digital advertising campaigns, managing budgets of over $1 million.
• Launched and managed mileonecares.com and mileonejobs.com, overseeing branding, website development, and content strategy.
• Successfully implemented cost-saving measures through industry partnerships, resulting in a reduction of up to 25% in cost-per-acquisition.

US

• Assumed responsibilities from previous Regional Marketing Coordinator role and directly supervised a Regional Marketing Assistant.
• Onboarded new regional marketing team members and developed project management tools to streamline routine tasks.
• Facilitated weekly meetings with regional marketing teams to improve processes.
• Led the creative redesign of 42 monthly newsletters, resulting in a 22% increase in customer engagement.

US

• Managed and maintained website and customer communications for 10 dealerships, including monthly email campaigns, website content, third-party listings, and social media accounts.
• Worked with Regional Marketing Manager to compile monthly dealership sales and ad performance reports.
• Established and maintained strong relationships with dealership management, aligning content with sales and service initiatives.

• Collaborated with account managers on new client acquisitions to create sales recommendations, presentations, and advertisement examples.
• Organized listener engagement opportunities such as off-site activations, in-studio concerts, and remote broadcasts.
• Led the promotional launch of an on-site performance venue, including developing sponsorship packages, graphic design, and event coordination.

Baltimore, Maryland, US

Responsible for website and social media content intended to build B2B awareness regarding leadership, reputation management and crisis management. Also assisted with competitor and industry research, as needed.

Bel Air, MD, US

· Wrote press releases, media alerts, & social networking for media partners. · Organized and wrote student and educator recognitions for bi-weekly Board of Education meetings. · Wrote news stories regarding events for the Harford County Public Schools website.· Assisted with the planning, preparation and execution of press conferences and media events

Bel Air, MD, US