Katelyn Bishop Email & Phone Number

Bowling Green, Ky, Us

Responsible for product management and execution of all business plan elements including product and packaging development, pricing, strategy implementation and distribution initiatives for Vanity Fair Brands.Manage, in direct partnership with cross-functional teams, multiple marketing projects at various stages to a successful and timely execution. Manage budget and report on financial expenditures. Develop pricing recommendations by analyzing cost, list price and suggested retail price to achieve target margins. Provide recommendations to the business for trade and consumer promotional strategies. Monitor retail sales trends and develop recommendations in regards to forecast and inventory levels. Work closely with sales team members to develop fact-based presentations to sell-in new products. Collaborate with cross-functional teams to maintain updated product content and creative on brand website and retailer sites. Assist in training of department staff on marketing process and procedures.

Link between the agency and the client. Ensure that communication flows effectively from the client to the correct agency staff member. Leader on a variety of accounts including Ashley HomeStore in three markets. Involved in every day tasks including copywriting, analyzing metrics, organizing direct mail, radio and TV plans. Effective negotiator, professional speaker, and team leader. Skilled at multitasking.

St. Louis, Mo, Us

Member of the onsite Anheuser-Busch Team at Dollar General Corporate Headquarters. Pricing Category Captain. Manage competitive pricing for Dollar General’s 5,000+ licensed stores. Manage process of creating space planograms using syndicated consumer data from IRI. Handle setting newly licensed stores through communication with wholesalers across 24 states. Ensure competitive pricing for new packages across all markets. Present to and work with buyer to determine strategic plans on three ads types for Dollar General’s different store layouts.

Nashville, Tn, Us

Worked on-site in the Dollar General Marketing Department on new store openings. Coordinated and executed all details involved in new store openings including direct mail, radio remotes, PR, vendor support, and giveaways. Organized eighty-five grand opening events across the United States. Responsible for in-store coupons and special discount programs. Direct point of contact for store managers. Coordinated and organized the 10,000th store opening event in Merced, CA March 2012.

Member of the KFC Account Service team. Assisted three account managers with a total of 22 markets. Prepared and updated budget worksheets, promotional calendars, sales reports, and research for new recommendations. Attended and presented materials at co-op meetings. Project managed point of purchase materials. Responsible for time sensitive print deadlines.

Point of contact for all marketing and sales in defined territory, negotiate all client contracts, initiated and managed new sales programs, created marketing materials for specific market segments, arranged and attended appointments with all corporate clients, responsible for reaching and exceeding all set sales and revenue goals

Created promotional trade agreements with other local businesses to ensure business growth and development, partnered with other areas of the hotel to ensure that the company remained on the competitive edge through various forms of marketing materials and advertisements. Responsible for operating the Soft Hotel and Act hospitality and tourism programs. Through personal marketing and sales strategies, was successful in improving nightly revenue

Louisville, Ky, Us

Responsible for preparing meeting minutes and posting on the company server, Conducted research and created PowerPoint programs for client presentations. Presented and assisted in presentations to prospective and existing clients. Prepared marketing research reports.

Mba, Business Management

Bs, Marketing And Communication