Katelyn Keller Email & Phone Number

-Lead the development and execution of a LinkedIn growth strategy.-Designed and implemented a multi-channel social media strategy, transitioning content focus from curated articles to thought leadership, case studies, and environmental impact narratives.-Conduct comprehensive audits of existing social media channels, identifying opportunities to amplify brand voice and enhance audience engagement.-Collaborate with cross-functional teams to align messaging with company values and strategic goals, emphasizing sustainability and adaptive intelligence.-Utilize data-driven insights and AI tools to inform content creation, optimize performance, and drive measurable business results.

Plano, Tx, Us

YoY Social Media growth since January 2024Audience - ^36.81%Published Posts - ^61.39%Interactions - ^777.55%Clicks - ^271.21%Shares - ^220.9%Impressions - ^785.62%New Contacts - ^125%-Drove comprehensive cross-channel marketing and advertising campaigns across major platforms, resulting in multi-channel growth and revenue increases.-Developed and executed strategic plans for campaign management, overseeing all digital verticals from social media to email marketing, PPC, and web traffic analysis.-Created compelling content, designed engaging visuals, and edited videos to maximize campaign performance.-Fostered strong relationships with clients and teams, ensuring smooth collaboration and on-time project delivery.-Led cross-functional teams with a focus on innovation and results, achieving successful marketing outcomes across all initiatives.

Los Angeles, California, Us

-Managed all social campaigns targeting both external audiences (members and new leads) and internal teams via LinkedIn, supporting key company goals.-Developed the company’s first-ever International Women’s Day campaign, celebrating female leaders and employees with significant internal and external reach and impact.-Collaborated closely with various departments, including customer service, sales, and collections, ensuring a deep understanding of financial banking terminology to better tailor campaigns to member demographics and needs.-Shifted social strategy from a broad focus to a community-based approach, increasing engagement and connection with the existing member base.-Leveraged weekly product promotions to align with company objectives, using proprietary software for content creation, scheduling, and management.-Supported HR efforts with recruitment and activity planning content, driving employee engagement and recruitment success.

Los Angeles, California, Us

-Boosted social impressions by 155%, followers by 29%, and reach by 169% within eight months.-Managed daily communications with 27 artistic directors and eight executive board members, ensuring smooth operations.-Led production marketing efforts and seamlessly transitioned to virtual classrooms during COVID-19, keeping engagement high.-Drove community outreach initiatives and handled talent recruitment and development, playing a key role in the organization’s success.

-Managed social media for five national and international brands, each requiring tailored strategies across multiple platforms.-Navigated advertising restrictions for CBD products, successfully running PPC campaigns by finding creative workarounds and transitioning messaging with the passing of federal hemp laws in 2020.-Led impactful influencer campaigns and leveraged user-generated content from multiple countries to enhance brand visibility.-Designed, built, and managed the company’s expo booths at industry events, driving brand awareness and engagement.

-Created and executed customized annual marketing plans, blending offline and digital strategies for destination-specific campaigns.-Managed all marketing efforts for Los Angeles and Orange County markets, including community outreach and influencer collaborations.-Adapted and localized national campaigns to fit the unique needs of each market, ensuring alignment with evolving business goals.

Santa Barbara & Los Angeles, California, Us

-Developed and implemented the company’s first CRM system using HubSpot, revolutionizing automation, follow-up, lead generation, and conversions.-Created automated marketing workflows to nurture soft leads and foster ongoing engagement, driving sales growth.-Wrote and developed the company’s initial blog content, establishing thought leadership and boosting SEO efforts.-Managed social media channels to ensure alignment with sales messaging and brand strategy.

Downers Grove, Il, Us

-Led community outreach efforts, building lasting relationships with discharge doctors, nurses, rehabilitation centers, and VA services to drive lead generation and referrals.-Increased community engagement and secured long-term partnerships that boosted word-of-mouth recommendations.-Created all social media content and blog posts to enhance the company’s online presence.Organized successful fundraisers to support local seniors, further strengthening community ties.-Provided hands-on CNA care and was on-call 24/7 for patient services, in addition to managing payroll, hiring, firing, and scheduling.

Aurora, Illinois, Us

-Established and grew all social media channels, driving organic reach and fostering community engagement to surpass local competitors.-Designed all print materials, including legal documents, sales pieces, and retail display content.-Developed and presented winning decks for bids with local school districts, increasing the company’s visibility and securing new partnerships.-Implemented dynamic marketing campaigns that consistently supported business growth and expanded awareness of company products.

Bloomington, Illinois, Us

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Education record