Katelynn Harrison Email & Phone Number

California, United States

California, United States

- Design program specific marketing collateral while abiding by self-made departmental style guide through the use of Adobe Creative Cloud – flyers, signage, brochures, sponsorship items, and emails- Implement strategic social media plans for Twitter, Facebook, and LinkedIn- Execute tactical email marketing (HTML and Plain Text) strategies for targeted demographics- Knowledge of online Event Management Software, Mobile Event Application, and Webcast Platform- Create website design on Wordpress, while abiding by University accessibility regulations and style guide- Recruit and retain sponsors that contribute to 20 percent of entire departmental revenue- Collect outstanding revenue, create invoices, and track accruals and deferrals- Maintain contact information for 266,000 attendees through departmental CRM (Salesforce)- Monitor and collect relevant marketing data through Event Management Software and Google Analytics- Supervise the professional development of new and existing team members

Office Of Admission

- Branded University event marketing, college fairs, and traveling to schools across New York region- Developed University content and creative materials for social media portals- Presented CNU admission presentations to over 50 students and guests on continuous basis- Interviewed and evaluated prospective students to ensure they met the criteria and expectations of CNU- Single handedly planned a three-week travel itinerary to 29 high schools and 4 college fairs in New York- Reviewed hundreds of student applications and assessed their readiness for CNU- Engaged constituents through Open Houses, Admission, and Donor and Alumni Engagement

Office Of Communication And Public Relations

- Managed aspects of the official CNU social media accounts- Utilized social media management platforms to implement strategic rotational communications plan- Attended high-profile campus events and live broadcasted to campus community- Edited photographs and created graphics using Adobe Creative Suite (Photoshop, InDesign)- Created weekly blogs describing the life of a CNU student, in accordance with University writing, social media, and public relations standards- Studied CNU’s official university style and writing guide to ensure all communication and graphics aligned with overall branding strategy

Master'S Degree, Master'S In Design Management & Communications

Bachelor Of Science - Bs, Business Administration, Marketing

Activities and Societies: Sister of Gamma Phi Beta, Member of the President's Leadership Program and a Brother of Alpha Kappa Psi.