Kate Coghlan Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

»» Promoted to develop, plan, and execute the strategic agenda to drive retail productivity and achieve internal profitability goals following a significant internal restructure.»» Ensure retail productivity, segmentation, financial goals, and objectives by managing P&L, delivering positive ROI, and maintaining strong market share gains.»» Collaborated with key internal and external partners and teams to develop Target-exclusive Diversity & Inclusion collections—optimize POG Catalog for all Target Everyday occasions, and ensure the most productive product mix available.»» Establish and manage strong working relationships with internal and external partners to drive growth in key retailer by serving as industry expert and delivering a fact-based narrative on the retail landscape; serve as the key liaison and representative for the retailer’s Everyday cards.»» Manage P&L for the retail business, continuing to gain market share and making up a substantially larger percentage of retail sales compared to stores, with Target Everyday Cards, remaining the strongest core greeting card business. »» Innovate retailer position by increasing focus on customer expectations and optimizing core offering and content, resulting in greater value delivered to customer while still maintaining growth and price increase, despite greeting cards not typically performing as a growth area.»» Launched 400+ new Target-exclusive cards and tested integrated gift-packaging boutiques to drive department growth, resulting in an all-door seasonal aisle rollout and test expansion into six additional Everyday aisle locations, increasing seasonal sales growth to reach 29% at peak.»» Develop team consisting of 7 direct reports—2 key managers, assistant manager, and 4 analysts—and act as an extension of Strategic Account Management (SAM) Team to develop strategic agenda and ensure resources are aligned to create demand, drive growth, and exceed retailer expectations.

Cleveland, Oh, Us

»» Given the amazing opportunity to share my creative spirit doing something I love...to write, yielding two top-performing products.

Cleveland, Oh, Us

»» Developed and drove business, product, and merchandising strategies resulting in retail productivity and profitability.»» Collaborated with creative partners and leveraged consumer, competitive, and sales analytics to fuel product development.»» Managed licensing partnerships with Disney, Warner Brothers, and Universal, overseeing a cross-functional team including six managers and analysts.»» Achieved positive ROI with #1 retailer, Target, by reinventing Target-exclusive Brand—Roseville Press—and achieved 4% piece and 6% dollar increases in the first year.»» Supported the launch of new SAP system by serving as a superuser, developing innovative training materials for all associates including 200-300 transitioning into new systems.

Cleveland, Oh, Us

»» Increased revenues for mass, drug, and retail grocery stores by developing strategic plans for product mix, analyzing all SKU-level detail, and providing recommendations on price / product / caption mix, merchandising, featured products, and consumer needs.»» Collaborated cross-functionally with creative partners and consumer insights to implement programs, develop products, set product mix, establish pricing, and ensure sales goals.

Cleveland, Oh, Us

»» Gained invaluable experience while excelling in roles and demonstrating a drive for strategy, analysis, and consumer insight.»» Grew sales by leveraging channel and consumer analytics to drive strategic direction for merchandising displays, pricing, and product assortment.»» Reduced costs by streamlining communications, improving processes with field personnel, and ensuring flawless program implementations including seasonal and specialty programs.

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Arts - Ba, English

Master Of Business Administration - Mba, Business Administration And Management, General