Marketing + Communications Director
CurrentIn this role, I develop marketing strategies across all platforms both digital and physical. I create and manage all social media assets and print materials, as well as manage Outreach Leads to ensure cohesive, effective messaging to potential partners in both the corporate and healthcare sectors. Working with both our development and programming teams, I oversee our brand and ensure we meet our brand guidelines from both a messaging and look and feel perspectives. - Generated a new… Show more In this role, I develop marketing strategies across all platforms both digital and physical. I create and manage all social media assets and print materials, as well as manage Outreach Leads to ensure cohesive, effective messaging to potential partners in both the corporate and healthcare sectors. Working with both our development and programming teams, I oversee our brand and ensure we meet our brand guidelines from both a messaging and look and feel perspectives. - Generated a new marketing plan to share our mission to an audience of 44k on Instagram, 41k on Facebook, 10k services-focused email newsletter list, and 17k events-focused email newsletter list contributing to an overall increase in clients by 51.2% from 2021 to 2022.- Led a development team to build an easier-to-navigate, modern website leading to a 72% increase in users, 82% increase in sessions, and 105% increase in pageviews. Post-design also saw increases in pages per session and average session duration, with a decrease in bounce rate.- Developed and executed a social media strategy resulting in increases in reach by 787% on Facebook and 671% on Instagram.- Created paid Facebook campaigns that generated a 7.6k% increase in reach from June 2021 to February 2023. - Increased email marketing open rates by 13% from June 1, 2021 to February 28, 2023 and maintained industry average open rates.- Sought out and created first Dempsey Center-focused TV commercial to run on Maine Public TV during 'Call the Midwife' reaching approximately 29,000 viewers per episode. - Create and manage budgets for institutional, event, and development marketing efforts.- Work with media partners to create a robust marketing plan throughout the year. Show less