Katelynn Patterson Email & Phone Number

Bellevue, Washington, United States

Commodity Manager overseeing Marketing, Group Meetings, and Events.

Bellevue, Washington, United States

Bellevue

It’s my role to advance sales goals by driving the advertising, marketing and promotions programs for three locations of this unique venue while collaborating cross-functionally to help conceptualize, coordinate and execute events. I craft and execute strategies to effectively market in-store events, promotions and major product releases and grow visibility through the creation, optimization and management of all content for each of our social media accounts. This includes moderating Discord, using SEO knowledge to create social copy and using WordPress to write and publish blog content. I also leverage online and in-store pushes to significantly boost community membership.My achievements include:-Targeting and acquiring consumers through WordPress and LinkedIn blog posts and the creation of social copy and photos-Piloting strategies that led to the rental of corporate and private spaces and partnering with restaurant leadership to oversee impeccable event execution-Fueling business strategy and decision-making by collecting, evaluating and presenting data and insights to organizational leadership-Penetrating new markets by using industry and competitor research and analysis to devise, adjust and improve marketing tactics-Using HTML to develop email templates-Owning the training and development of new team members

Bellevue, Washington

Following a successful tenure delivering superb service to promote sales and cultivate customer loyalty while educating customers on product offerings and events, I earned a promotion to Sales & Marketing Associate for Mox.

Irving, Texas

I helped to significantly grow sales for 22 targeted accounts by partnering with internal and external stakeholders to create and manage strategic marketing plans. It was my job to devise and implement brand awareness, lead and demand generation and promotional email campaigns while performing tracking and data analysis. I also represented the company with trade show coordination and honed my project management leadership skills in this role.A few of my achievements included:-Boosting the sales funnel by more than $500K through targeted email marketing programs-Managing projects using emerging technologies-Writing copy and creating templates using HTML, CSS, list segmentation and content strategy-Analyzing campaign KPIs to fuel business and marketing decision-making-Increasing conversion rates using A/B and multivariate testing-Enhancing performance by tracking marketing leads using custom utm links and analyzing lead behavior with Hubspot, Unbounce and the MS Dynamics CRM-Automating lead nurturing, retargeting and content offers through the creation of behavioral workflowsWith EF Johnson, I learned how to manage my time with multiple projects, built my communications skills, and figured out how to share my vision with internal and external shareholders. Some other side projects I worked on built more efficient ways of doing daily tasks through automated workflows, creating a presentation on deliverability rates, and using remote team reporting through Google Sheets. I was also using Hubspot and Unbounce on a daily bases to create email campaigns and landing pages. My team helped me grow professionally and personally throughout my year here, and I can never thank them enough for taking a chance on me.

Irving, Texas

Here I learned how to listen to a customer to find the root of the problem, understand the context, and solve it quickly. I was empowered to take problems into my own hands, and find a way to create a great customer experience every time. By using Salesforce, we were able to see each account holistically, and better understand what each customer was going through. After a few months of being on the floor, I was reached out to directly about a marketing position with EF Johnson Technologies. While I enjoyed my time as a service agent, I knew that I needed to be in a work environment that was more focused on my passion, and took me where I wanted to be as a marketer.

Lake Buena Vista, Florida

I thought I wanted to be a roller coaster designer when I first went into college. So, when I heard about the Disney College Program, I was excited to give it a shot. I would take engineering classes each week, work at the parks, then have time to enjoy Disney as a guest. One thing that really resonated with me was the customer obsession. Everyone should feel welcome, and enjoy their time while in the park. Disney strives to create a unique experience that transported you out of the real world for a weekend. I was truly amazed at the passion to make every guest their priority. This was also my first steady job, so I learned about personal time management, work-life balance, how to deal with frustrated customers, and how to keep a cool head under pressure. My internship at Disney also sparked my interest in Marketing.

Bachelor Of Business Administration - Bba, Marketing, 3.05

Activities and Societies: Texas Tech Quidditch Club PresidentStarting off in the Engineering program built my math and analytical skills.

Education record

Explorer Rank with 18 Badges ranging from Marketing Basics to Einstein Automation https://www.salesforce.com/trailblazer/kmoranha