Worked closely with executive team to generate PR activities in support of the strategic plan of the organizationLed day-to-day management of external PR agency. Activities included:- Managed press materials development and market conditioning activities- Set up regular strategic planning work sessions, including goals and objectives for the agency- Planned and activated multiple editor, consumer, trade, philanthropic, and celebrity eventsDirected internal and external communications. Accomplishments include: - Aggressive ongoing media relations campaigns- Prepared executive and spokesperson communications- Managed social media strategy - Implemented internal and external crisis communications planning, employee and customer communications, and media campaign- Created ongoing employee newsletter and bi-monthly CEO emails- Managed copy and design development for Web site and packaging - Managed photo and video shoots- Developed press and marketing materials for brandManaged negotiations and contract development for all corporate sponsorships, spokesperson partnerships, as well as TV integration opportunities

Supervised operations for a range of clients including Merck, Biogen Idec, Reliant Technologies, and Robert Bosch HealthcareDeveloped media strategy and messaging; supervised media outreachManaged press material development and marketing activities for Tysabri, a treatment for multiple sclerosis, Reliant's Fraxel rejuvenation laser systems, and Merck's expansion of its patient assistance programBuilt strong relationships with patient advocates and key opinion leadersParticipated in various new business pitches

Managed day-to-day media relations; secured media placements in key consumer and trade publicationsParticipated in the development and implementation of major PR campaignsSuccessfully launched an educational RV tour surrounding Humana's Medicare Part D program, which contributed to a leading share of voice in 2006Developed and managed an executive speaker's bureau, resulting in four speaking opportunities in four months, elevating the CEO's reputationDrafted and placed media materials, including press releases, fact sheets, op-eds and byline articles

Successfully organized trunk and fashion shows for designers, including Oscar de la Renta and Carolina HerreraPrepared and distributed detailed market and media analysis reports Managed and fulfilled requests of crew and talent during eventsOrganized and distributed invitations and promotional material