Katelyn Sorrell Email & Phone Number

Englewood, Oh, Us

- Strategize, develop, manage, and execute dozens of shopper marketing campaigns for Unilever at any given time, spanning across multiple different retail chains. - Collaborate closely with the Unilever shopper marketing team and various retail media networks to ensure campaign execution and success at retailers, such as; Kroger, Albertsons, Meijer, Whole Foods, UNFI, Military, and Hy-Vee. - Adapted to moving retail teams multiple times and went above and beyond to become knowledgeable on the account to take on my role as lead as quickly as possible.- Actively seeking out new solutions with vendors, new and old, to drive successful initiatives. - Write and lead creative briefs and kick offs with Arc’s internal creative team to ensure alignment on Unilever’s vision for campaigns, as well as, leading all the teams through any changes or builds to keep on a strategic path forward. - Hub of communication reel for 3rd party media vendors to manage client’s budgets and work through best tactics to hit a brand initiative. - Maintain and actualize Unilever’s multi-Million dollar shopper marketing budget within prISM. - Ensure campaign success by collaborating with retailers on proof of performance and campaign results within e-commerce and in-store sales. - Serve, coach, and develop a team of junior Account Executives (AE) who manage and execute Unilever campaigns at multiple retailers nationwide. Taking a proactive approach to providing guidance and feedback to help my reports grow and become stronger in their career. - Alongside managing AE’s, I facilitate and manage our clients and vendor partners to keep our work strategically on track. - Proactively created a thorough ways-of-working document folder for when I went on maternity leave in February 2023 which set the team up for a smooth transition of managing the account throughout my leave

Facilitating the transition of Speedway's digital marketing to it's new home under the 7-Eleven umbrella of brands

Enon, Ohio, United States

Strategize, develop, schedule and monitor Speedway's social media presence Develop and coordinate Speedway's Speedy Rewards email campaigns to loyalty members Develop and schedule content for in-store digital menu boards and gas station TV (GSTV), along with maintaining positive vendor relationships

500 Speedway Dr. Enon, Ohio

- Strategize social media plan to optimize engagement and grow followers - Develop daily content for Speedway's Facebook, Twitter, and Instagram pages - Report on social performance and continuous improvement efforts - Work closely with Speedway's customer service team to take care of customer issues and comments communicated via social media platforms- Design social, email, and various digital needs in Adobe Photoshop and Illustrator- Manage Speedway's Speedy Rewards email address - Develop and design emails to Speedy Rewards members for promotions, brand awareness, and educational pieces.

29. S Norwich Rd. Troy, Oh 45373

Post on social media accounts Advertise events and classes Develop marketing strategy to get new customers in the door

New Bremen, Ohio

- Manage Crown's customer testimonial program from start to finish. - Define qualified candidates and work with the sales team to gain customer interest - Schedule and conduct visit with the customer at their facility, performing an on-camera interview - Define the story to be portrayed and develop content to support the main story line (web and video content) - Communicate the publication of the customer testimonial to our sales team and other internal personnel as well as posting on our social media channels Create content and promote company and industry news on various social media platforms.Write and distribute internal newsletter for sales team. Create content for communications for various purposes within and outside of the company.

New Bremen, Ohio

Helped communicate and manage the transition to a SharePoint intranet. Created various internal communications regarding company issues and news.

New Bremen, Oh

Bachelor'S Degree, Marketing

Activities and Societies: Cru (Campus Crusade for Christ), The Wells Project, [MAD] Miami Advertising, Her Campus

Education record

Activities and Societies: DECA, Peer Facilitation, Basketball, and Softball