Katelyn Watson - Talkspace Cmo Email & Phone Number

New York, New York, Us

Driving all marketing initiatives for Talkspace to help people get better through end to end mental health care. We're on a mission for "Access for All" to get every person possible covered to use Talkspace whether it be from their insurance or through their employer or other organizations. Talkspace has served over a million patients and continues to be a leader in high quality mental health care.-Drive all marketing to our members who use Talkspace for therapy and psychiatry including brand, media, social, growth, site optimization, and any and all user facing marketing. -Own marketing to enterprises for our employer offering including lead gen, self-serve initiatives, playbooks for employer implementations, and the team who drives events and engagement with the sales team.-Drive cohesion with integrated marketing initiatives and efficiencies within a dual consumer and b2b focused org-Key exec team member w cross functional impact around growth and strategic initiatives that drive value for Talkspace

Los Angeles, Ca, Us

Helping consumers manage their digital identities and publishers build sustainable advertising.

California , Us

Pixis develops accessible AI technology to help brands scale all aspects of their marketing in a world of infinitely complex consumer behavior.

Us

Thirty Madison is the human-first health company bringing specialized care and treatment to everyone. TM is the parent company of Nurx(via acquisition), Keeps, Cove, Evens, and Picnic. I ran all marketing for Nurx, as well as brand marketing and social media for Thirty Madison brands post acquisition.

New York, Ny, Us

Nurx has served over 1 Million patients to date and has expanded from Birth Control care to many more conditions including Mental Health and Dermatology to Migraine care. Nurx is now part of Thirty Madison, which has the leading Hair Loss brand Keeps, as well as the leader in migraine care, Cove.My team owns all things marketing, brand, and consumer comms related with a focus on growth marketing and brand. -rebranded company in March 2019 to be the leader in telehealth-run go to market plans for new telehealth services like dermatology and migraines, state launches-position Nurx as a healthcare leader -drive revenue, LTV, and margin - Nurx has served over 1MM people with 500k active under care-own brand, performance, social, crm, visual design, growth, copy teams-run Nurx.com and all associated content -drive growth optimizations with product-member of sr. leadership reporting to Varsha Rao, CEO

New York, Ny, Us

Minded is an innovative new consumer telehealth business that makes it easy to renew and refill prescriptions for anxiety and depression medication. I'm helping out with growth strategy and advising.

Purchase, Ny, Us

Launched and ran marketing at IfOnly from series A to D, millions of members, thousands of celebrity campaigns, and dozens of cities globally through acquisition by Mastercard to become Mastercard Priceless Cities. We drove well known brand distribution with partners like Amex, Mastercard, and Hyatt. Funded by VCs like Khosla and NEA, as well as strategic investors like Sotheby's, Mastercard, Amex, and Hyatt Hotels. -Owned all marketing channels: brand, SEO, SEM, Display, Social, LeadGen, CRM, Partners, Affiliates, PR, Outdoor, DM-Built local luminary (b2b) lead funnel and strategy for supply.-Drove brand channels and built brand: Print, Video, Direct Mail, Outdoor, In-flight etc. -Built database of over 1.6MM using strategic targeting across all channels.-Drove sales and nurture interest via targeted CRM and automated triggers to site members.-Led social media marketing across Facebook, Twitter, Insta, LinkedIn, Pinterest etc.-Developed creative for brand and direct response across all marketing initiatives. -Owned reporting and trend analysis of marketing investments and sales channels.-Drove sign up funnel process on site to drive higher member conversion rate.-Drove PR strategy and execution with multiple PR teams focusing on business, charity, and celebrity PR.-Ran partner campaigns w dozens of partners including Airbnb, Eventbrite, InsideHook, Popsugar, Amex, Conde Nast, Bandpage, & others.-Launched market-level campaigns including billboards, buses, shelters, DM & more. -Built channel level reporting for marketing including core CPA KPIs and optimizing across channels. -Optimized for conversion and made product recommendations for the site. -Owned product marketing and optimizations across the site as well as the merchandising process and admin. -Drove brand awareness and refresh process from high end brand to more accessible everyday offering

Dallas, Texas, Us

Helped the company grow and build demand marketing channels. Acquired by Care.com and now Care.com Explore https://www.care.com/explore/

San Francisco, California, Us

Helping with growth marketing for this awesome marketplace for affordable regular cleanings in NY and SF. Over 100,000 completed. 4.1MM in seed by CrunchFund, AngelList founder Naval Ravikant and other noteables.

Atlanta, Georgia, Us

The #1 provider of online capital for SMBs & a 2013 top 10 Finance company by FastCompany. Kabbage has received over 600M in funding from MDV, Thomvest and others. From 1-20MM, I led enviable marketing, growth plans, and brand marketing efforts across all channels. Primarily focusing on digital marketing, acquisition, and email conversion to prospects and customers. -Develop and prioritize overall acquisition and brand strategy to drive growth through all channels (digital, partner, affiliate, mobile, sem, social, direct mail, lead gen, product)-Discover and implement multiple test channels within acquisition marketing in online (RTB,BT, Facebook, Twitter, retargeting) and traditional channels. -Supported loyalty including email, DM, phone and other segmented campaigns.-Create CRM strategy for converting leads through welcome stream messaging & segmentation. -Drive brand marketing through video development, company positioning and site rebranding.-Own partner marketing plans w partners like: Intuit, eBay, UPS Stores, Prosper, Lending Club-Own social channels and calendar of content marketing. -Drive site redesign and rebranding, as well as site launch in the UK.

San Jose, Ca, Us

From 200M-->1B revenue growth, I led and built a full in-house marketing & media team that covers strategy and execution for all acquisition channels across all brands: Shutterfly(brands: photobooks, cards, prints, gifts, stationary, canvas and more), Tiny Prints, Wedding Paper Divas and mobile brand, Treat. Also worked to incorporate Kodak gallery post acquisition. -Drive all key acquisition channels for online media & mobile across Shutterfly, Tiny Prints, Wedding Paper Divas and launched Treat. -Implement attribution, tracking systems and reports across all media and company marketing. -Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming, mobile, TV, DM and other innovative ad platform tests. -Led Facebook, Twitter and social paid ad plans, testing and plans to scale.-Drive reporting and optimization strategies and analytics projects for all digital channels.-Drive quarterly planning process from forecasting, media planning and buying to execution of campaigns and in-house creative. -Own 25MM+ media budgets annually across the Internet Marketing channel. -Key SME on media publishers, trends, pricing models, targeting, media buying platforms and testing out new models (mobile etc)-Lead creative strategies and execution across all forms of online media.-Built launch and growth plans for new products coming to market like Photobooks. -Developed GTM plans for newest mobile greeting cards brand, Treat.com

San Jose, Ca, Us

Ran all cross functional acquisition marketing across all business units.

Led all digital marketing and growth efforts in-house across customer acquisition and crm during public to private acquisition from Blackstone. LQ went public again following. -Drove all digital growth marketing efforts across channels (search, display, OTAs, affiliates, partners etc)-Owned crm for loyalty program and prospect campaigns across email. Drove relevancy and behavioral targeting to drive efficiencies and bookings. -Carried out large partner campaigns with American Airlines, Chase Bank and OTAs-Drove database driven targeting across channels. -Built first sequential messaging strategy within display advertising, as well as CPA based supply and demand driven programs across hotels. -Develop online video cgc promotions.-Partner with loyalty program teams to execute campaigns across channels. -Own growth forecasts and acquisition numbers and budgets.

New York, Ny, Us

Led cross functional teams to deliver world class acquisition campaigns for many large brands. Brands: SunTrust Bank Inc. l Hyatt Hotels l Best Buy I Brinker (Romano’s Macaroni Grill, On the Border, Maggiano’s)-Created digital marketing plans that are in alignment with client objectives, and create metrics that can be efficiently measured against goals. Managed clients digital media.-Drove online media strategy, planning, buying and research.-Planned and executed campaigns against multi million dollar budgets for multiple clients across SEM, Display, Email, Launch Campaigns and other digital channels.-Built and ran ongoing reporting for clients to deliver optimizations against their direct response goals.

Dallas, Tx, Us

Boutique ad agency that focuses heavy on growth through creative design.-Onsite growth channel marketing manager for Network Associates - Executed online and email marketing campaigns for all of McAfee B2B2B channel partners. Wrote and developed white papers, emails and managed all marketing for the channel team. -Account Manager - Managed print, email and online design projects for multiple clients including Cook Childrens Hospital, Citadel Security Software(acquired by McAfee), Dallas Mavericks and Texas Capital Bank.