Katelyn Weldon Email and Phone Number

- Strategized, developed, and deployed a comprehensive multi-journey customer lifecycle automation system, creating new automated communication touchpoints to enhance engagement and retention.- Manage the end-to-end lifecycle automation process, including ongoing improvements, iterations, and detailed analysis to continuously optimize performance and drive customer engagement.- Utilized audience insights to pinpoint key customer segments and cohorts, leading to enhanced targeting precision and personalized experiences.- Implemented new customer segmentation tactics within lifecycles, further refining targeting and personalization.- Owned the strategy, setup, and management of all transactional, triggered, and automated email, push, and in-app campaigns, overseeing end-to-end processes from strategic planning through to execution and analysis.- Orchestrated and executed comprehensive email and push marketing efforts, including automations, weekly newsletters, and one-off campaigns, leveraging project management expertise to successfully deliver 30+ campaigns per month.- Leveraged comprehensive data from A/B and multivariate tests, market research, and user surveys to develop and enhance targeted marketing strategies, ensuring optimized lifecycle iterations and effective cross-channel engagement.- Leveraged proficiency in Liquid to enhance campaign personalization with dynamic content, rigorously monitoring and troubleshooting to maintain consistent and accurate execution.- Led efforts to create and optimize consistent user experiences across web, iOS, and Android platforms, leveraging Branch.io deeplinks in emails to ensure elevated customer satisfaction and brand loyalty.- Led a full-scale overhaul of marketing communications and lifecycle workflows, including a complete audit and optimization of HTML email templates, adapting 26 lifecycles to the latest engagement software, and implementing best practices to enhance campaign performance and retention.