Katelyn Weldon Email & Phone Number

I am a seasoned Lifecycle Marketing Specialist with a strong background in managing and optimizing end-to-end marketing campaigns. With expertise in email, push, in-app marketing, automation, and segmentation, I drive customer engagement and retention through targeted, data-driven strategies. I excel at orchestrating campaigns from concept to execution, ensuring seamless integration across platforms while enhancing customer experiences.Lifecycle automations are my bread and butter—I continuously create, adapt, and optimize them to ensure peak performance. By leveraging advanced segmentation, dynamic content, and personalized journey paths, I reduce churn and deliver high-performing campaigns backed by rigorous QA and analytics. My collaborative approach enables me to work closely with cross-functional teams, ensuring alignment on objectives and delivering impactful results.With a versatile skill set in project management and technical expertise in tools like Braze, Liquid, HTML, and CSS, I continuously seek to improve processes and maximize marketing impact. I am passionate about elevating customer journeys and achieving business growth through strategic lifecycle marketing, always believing in the power of personalized customer experiences. My goal is to find innovative ways to elevate brand interactions and deliver exceptional results.

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  Senior Lifecycle Marketing Specialist

  Weedmaps

  Feb 2022 - Present - San Diego, California, United States

  - Strategized, developed, and deployed a comprehensive multi-journey customer lifecycle automation system, creating new automated communication touchpoints to enhance engagement and retention.- Manage the end-to-end lifecycle automation process, including ongoing improvements, iterations, and detailed analysis to continuously optimize performance and drive customer engagement.- Utilized audience insights to pinpoint key customer segments and cohorts, leading to enhanced targeting precision and personalized experiences.- Implemented new customer segmentation tactics within lifecycles, further refining targeting and personalization.- Owned the strategy, setup, and management of all transactional, triggered, and automated email, push, and in-app campaigns, overseeing end-to-end processes from strategic planning through to execution and analysis.- Orchestrated and executed comprehensive email and push marketing efforts, including automations, weekly newsletters, and one-off campaigns, leveraging project management expertise to successfully deliver 30+ campaigns per month.- Leveraged comprehensive data from A/B and multivariate tests, market research, and user surveys to develop and enhance targeted marketing strategies, ensuring optimized lifecycle iterations and effective cross-channel engagement.- Leveraged proficiency in Liquid to enhance campaign personalization with dynamic content, rigorously monitoring and troubleshooting to maintain consistent and accurate execution.- Led efforts to create and optimize consistent user experiences across web, iOS, and Android platforms, leveraging Branch.io deeplinks in emails to ensure elevated customer satisfaction and brand loyalty.- Led a full-scale overhaul of marketing communications and lifecycle workflows, including a complete audit and optimization of HTML email templates, adapting 26 lifecycles to the latest engagement software, and implementing best practices to enhance campaign performance and retention.

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  San Diego State University

  Business Marketing: Integrated Marketing Communications