Kate M.

Kate M. Email and Phone Number

CX Improvement Lead @ IAG
Whangaparaoa, NZ
Kate M.'s Location
Whangaparaoa, Auckland, New Zealand, New Zealand
Kate M.'s Contact Details

Kate M. personal email

n/a
About Kate M.

I have many years experience delivering customer & employee research & insights to inform business decisions and improve Cx & Ex. I’ve established organisation-wide research & insights programmes, and led hundreds of insights projects. I've helped all sorts of people use data & insight to drive change and deliver meaningful business & cultural outcomes in many areas including... product strategy, customer experience, service design, market sizing for new business cases, employee experience, brand positioning, marketing communications development & testing, customer and employee segmentation, market monitoring, NPS programmes, and more! I enjoy working collaboratively to create & deliver customer insights and I love working with others to these insights to develop strategies, ideas, initiatives. I value human connection & enjoy developing relationships with insights stakeholders at all levels. I love bringing diverse groups of people together to focus on customer insights and enjoy applying design thinking and human centred design principles to insights projects.

Kate M.'s Current Company Details
IAG

Iag

View
CX Improvement Lead
Whangaparaoa, NZ
Website:
iag.com.au
Employees:
12404
Kate M. Work Experience Details
  • Iag
    Cx Improvement Lead
    Iag
    Whangaparaoa, Nz
  • Iag
    Customer Insights Lead
    Iag Mar 2024 - Present
    Auckland, New Zealand
  • Iag
    Research & Insights Specialist
    Iag May 2023 - Mar 2024
    Auckland, New Zealand
  • Inland Revenue Nz
    Employee Active Listening Programme Lead - Senior Hr Advisor
    Inland Revenue Nz May 2019 - Jun 2021
    Auckland, New Zealand
    Co-designing, Implementing, Leading an org wide Employee Active Listening Programme for Inland Revenue. Collecting actionable, experience based insight & using it to shape and evolve our Employee Experience. Leading several informal networked teams, across IR business groups, to help deliver above, and to drive action based on insights. Engaging with various stakeholder groups across Inland Revenue (eg exec team, business group leadership teams, risk committee, unions, people… Show more Co-designing, Implementing, Leading an org wide Employee Active Listening Programme for Inland Revenue. Collecting actionable, experience based insight & using it to shape and evolve our Employee Experience. Leading several informal networked teams, across IR business groups, to help deliver above, and to drive action based on insights. Engaging with various stakeholder groups across Inland Revenue (eg exec team, business group leadership teams, risk committee, unions, people leaders, external agency suppliers) and other government agencies. Show less
  • Westpac New Zealand
    Customer Insight & Research Director
    Westpac New Zealand Aug 2014 - Apr 2019
    Auckland, New Zealand
    Leading a clever team of researchers & analytics insights professionals, within the ‘Corporate Strategy, Customer Experience & Insights’ group at Westpac. Our team worked together to collect customer feedback and analyse customer data in a way that delivers highly actionable customer insights & engaging customer stories to inform business decisions for our many internal clients across Westpac. Including, but not limited to : Customer Segmentation, NPS Drivers, Voice of Customer… Show more Leading a clever team of researchers & analytics insights professionals, within the ‘Corporate Strategy, Customer Experience & Insights’ group at Westpac. Our team worked together to collect customer feedback and analyse customer data in a way that delivers highly actionable customer insights & engaging customer stories to inform business decisions for our many internal clients across Westpac. Including, but not limited to : Customer Segmentation, NPS Drivers, Voice of Customer Real-time Feedback Programme, Customer Experience Strategy, Customer Retention Strategy, Service Co-Design, Brand Positioning Strategy, Product Strategy. This team was amazing at using their research and customer analytics capability, to deliver strategic insight in a way that drives change to improve Westpac’s Customer Experience. Show less
  • Westpac New Zealand
    Board Member For Massey-Westpac Fin Ed Centre
    Westpac New Zealand Oct 2017 - Mar 2019
    The Financial Education (Fin-Ed) Centre works to help New Zealanders become more financially savvy by improving their knowledge, attitudes and behaviour towards money. The Fin-Ed Centre is globally unique for the breadth of its work around financial literacy, covering education, research and consultancy. We undertake research and run courses for both groups and individuals.
  • Nielsen
    Associate Director
    Nielsen Mar 2014 - Aug 2014
    Auckland, New Zealand
    Leading quantitative researchers to design, collect and use customer insight in a way that makes a difference for their clients. Using customer insight to get to the heart of all sorts of business problems, improve Customer Experience and influence decision making.
  • Myob
    Market Research & Insights Manager
    Myob Mar 2007 - Feb 2014
    Melbourne, Australia
    Based in Melbourne head office, within MYOB’s Product Strategy team, I established MYOB's Market Research capability from scratch, growing this into a significant investment that was highly valued at all levels of the organisation.
  • Midwood Australia
    Head Of Research
    Midwood Australia 2005 - 2007
  • Mcr Market & Communications Research
    Senior Research Consultant
    Mcr Market & Communications Research 2004 - 2005
  • Nielsen
    Senior Research Executive
    Nielsen 1999 - 2004

Kate M. Skills

Market Research Segmentation Customer Insight Strategy Marketing Strategy Management Product Management Advertising B2b Marketing Market Analysis Product Development Seo Digital Strategy Marketing Management Analytics Leadership Crm Product Launch Product Marketing Stakeholder Management Customer Experience Direct Marketing Concept Generation Common Sense Conjoint Analysis Golf Fine Art User Experience Business Planning Creative Direction B2b Marketing Brand Development Google Analytics Business Insights Go To Market Strategy Brand Loyalty Consumer Insight Start Ups Product Innovation

Kate M. Education Details

Frequently Asked Questions about Kate M.

What company does Kate M. work for?

Kate M. works for Iag

What is Kate M.'s role at the current company?

Kate M.'s current role is CX Improvement Lead.

What is Kate M.'s email address?

Kate M.'s email address is ka****@****yob.com

What schools did Kate M. attend?

Kate M. attended The University Of Waikato, Lincoln University (Nz).

What skills is Kate M. known for?

Kate M. has skills like Market Research, Segmentation, Customer Insight, Strategy, Marketing Strategy, Management, Product Management, Advertising, B2b, Marketing, Market Analysis, Product Development.

Who are Kate M.'s colleagues?

Kate M.'s colleagues are Katherine Hayward, Juana (Juanita) Martinez, Tester Life, Lynne Stewart, Carolyn Lovell, Katharine Williams, Olivera S..

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