- Develop and implement comprehensive digital and event marketing campaigns aligned with Defense Unicorns marketing strategy, business objectives, and target audiences. Leverage various marketing channels, events, and paid advertising to drive campaign success.- Track and analyze campaign performance metrics, such as ROI, lead generation, and conversion rates, using HubSpot and other analytics tools. Regularly report on campaign performance, share insights and recommendations, and track progress toward goals with stakeholders.- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels. Optimize campaigns based on data-driven insights to improve effectiveness and achieve desired outcomes.- Continue to refine and define marketing operations within HubSpot for clear campaign performance reporting, automated efficiencies, nuanced lead handling, and lead to opportunity tracking.- Work with Sales Development Representatives (SDRs) to discuss the results of top funnel campaigns, gather their feedback, and brainstorm ideas to improve campaigns. Collaborate with internal marketing team and other departments to ensure multi-channel campaigns have the right messaging, timing, and execution.

Federal marketing lead focused on the Defense Department and cloud/software and infrastructure solutions.- Establish positioning, identify target DoD and cloud audiences, and develop marketing plans with specific objectives across different channels and segments- Lead the execution of DoD and cloud marketing programs from start to finish, leveraging internal support and driving collaboration- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- Managed staff writer team and their assignments in accordance with editorial calendar- Planned and managed editorial calendar- Led staff writer meetings, assigned projects, and managed end-to-end editorial workflows- Edited and shaped written articles and eBook content- Planned in-person event agendas, webinar agendas, and podcast development- Led DoD editorial coverage, wrote news stories and features, hosted podcast episodes, moderated webinar discussions and in-person event panels

- Led cyber and national security coverage across staff writer team- Led production for in-house cybersecurity podcast, monthly cybersecurity newsletter- Assigned and edited cyber and national security news stories- Wrote enterprise stories about IT and cyber at DoD and DHS, especially SOCOM, U.S. Air Force, U.S. Space Force, U.S. Army, CYBERCOM, and CISA

- Wrote IT and cyber news at the Department of Homeland Security, the Department of Defense, cybersecurity and national security- Hosted CyberCast, an in-house cybersecurity podcast featuring cyber leaders across public and private sectors- Produced monthly cybersecurity/national security newsletter

- Reported tech, privacy, cybersecurity, finance, and business news with political angles- Edited daily newsletter for publication

- Reported and wrote logistics, freight, shipping & trade, production & distribution, business operations & technology news and features for Industry Dive vertical, Supply Chain Dive, with a focus on technology and regulation- Assigned and edited freelancers' work for publication- Collaborated on daily Supply Chain Dive newsletter

- Mentored and trained new and young reporters- Started The Collegian's first-ever personal finance column- Wrote major stories that require more skill and expertise- Assisted Editor-in-Chief with editing major and important stories- Assisted section editors with layout, design, and editing

- Assigned city news stories to reporters and corresponding photos to photographers- Edited city news stories and page content for print- Designed city news pages for print using InDesign- Mentored city news reporters- Attended weekly editor meetings to discuss stories, page layout and design- Reported and wrote city news and city features

- Hillsdale City Council beat writer- Reported and wrote campus and city news stories- Assisted the City News page editor with InDesign and page layout- Copy-edited articles and page content for print- Uploaded articles to WordPress news site- Tweeted articles to build brands for the Collegian and Collegian reporters.

- Student Federation beat writer- Reported and wrote campus news, city news, and features

- Reported breaking business news- Wrote enterprise business stories

- Completed business reporting test to be admitted into Business Reporting Intern program- Attended all-expenses paid business reporting seminar in New York City

- Reported and wrote news in the rock music industry- Engaged readers in relevant, interesting features on rock 'n' roll bands and rock albums- Kept up-to-date on the newest, freshest rock music

- Reported and wrote business news in the Dayton, Ohio area- Covered breaking news events with video and photography- Assisted TV reporters in covering breaking news events- Returned 12/28/15 to 1/08/16 to write business news for Dayton Daily News- Returned 12/19/16 to 1/13/17 to write business news for Springfield News-Sun