Experiential creative director, strategist, music & brand marketer. I create imaginative and impactful campaigns and experiences for major global artists, brands & nonprofits.Multiple award winning album launches and events for Billie Eilish, A surprise album listening with Adele, An English Pub in NYC for Ed Sheeran, a skate park for Justin Bieber, A remote Scottish island recreated in LA for Harry Styles, an indoor forest for Justin Timberlake, A time machine for Kacey Musgraves, and a fairground for the Jonas Brothers are just a few of my favorite projects. In addition to creating fan and artist experiences, I have launched flagship B2B and music industry initiatives, and large scale partnerships for global brands. I have a unique knack for making marketing objectives hold hands with wild ideas in a way that makes sense and meets targets. My approach focuses on harnessing a true understanding of fanbases and audiences to drive virality on and offline through press, socials, influencer and creative use of marketing channels.I'm big on mentorship, and take great pride in leading and motivating the teams around me to make magic happen.