Coordinate PR initiatives to support corporate goals and over 100,000 independent distributorsImplement internal and external PR communications with the goal to gain recognition in the market, while establishing It Works! Global as a leader in the consumer-lifestyle and direct sales industriesBuild a strategic messaging plan; research and write communication and press releases to accomplish those goals Oversee all distributor-related PR inquiries in collaboration with in-house Compliance and Legal Departments

Organize, create, and send weekly email communication (corporate newsletters, special announcements, and updates) to over 90,000 distributors and 12,000 customers in 8 countriesStrategically prepared electronic campaigns to improve the open rate for email communication by 14,000 distributors within one year (or 13% average annual growth)Project manager and editor for the quarterly corporate magazine, enhancing and doubling the size within one year Selected as a lead team member to organize and manage a 200 person trial group for new products and packages; created the subsequent marketing campaign Main contact for two publications of SUCCESS from Home magazine (April 2012 and March 2013) and one edition of Direct Selling News (November 2011)

Develop corporate community relations programFounded and organized It Works! Annual Charity 5K and Family Fun Walk in Florida, doubled participation and fundraising in one year Created a partnership with six local non-profit organizations resulting in thousands of dollars in clothes, toys, and food donated in the local community

Maintain website for upcoming events/exhibits/artistsDesign/create flyers/distributed publicity throughout Central Florida communityManage and regularly update social media: Facebook and Twitter

Supported planning of events by creating invitations (hard copy/ online), scheduling vendors, drafting and distributing media advisories, and attending programsCreated and revised promotional materials, presentations, proposals, brochures, sell sheets, biographiesScheduled interviews, drafted press releases, and regularly updated media contacts/distribution lists Performed general clerical duties to include but not limited to: photocopying, faxing, mailing, and filingAssisted with website revisions and marketing effortsResearched new market opportunities

Creation of press releases and stories for the university’s magazine, newsletters, social media, and web siteStaffing special events including the Presidential InaugurationAssisting the public relations team in promoting Stetson University’s brand to improve its reputation, attract students and donors, and increase the value of a Stetson degreePublic relations support including ongoing updates to media contacts and distribution lists